Sally Underwood
Berlin
Summary
Multidisciplinary artist and creative education professional with over 20 years of experience bridging analog art practice, digital content creation, and technical communication. Combine a rare blend of fine arts expertise—spanning sculpture, painting, printmaking, and installation work exhibited in prestigious institutions including Towner Museum and Gagosian Gallery—with proven ability to translate complex creative concepts for technical audiences.
Overview
26
26
years of professional experience
1
1
Certification
Work History
EXIST Women Scholarship
Startup Incubator Berlin
03.2025 - Current
- Successfully developed my educational platform "First Aid for Artistic Souls" (Undoing.it.com) and demonstrated proof of concept via YouTube content feedback and website subscribers.
- Worked collaboratively in a team setting, leveraging diverse skills and perspectives to drive the project forward. In mixed teams, received targeted support and funding as a female founder, fostering an inclusive and supportive environment for women in entrepreneurship.
- Acquired a deep understanding of the entrepreneurial process, from idea generation to business launch. Enhanced leadership, problem-solving, and strategic thinking skills, preparing me for future entrepreneurial endeavours.
Art Instructor (Practice and Theory)
01.2023 - Current
- Created a curriculum for a drawing, art history and cultural contextualisation classes for adult learners.
- Instructed students through in-person courses in life drawing, print making and larger format painting.
- Supported learners in developing technical skills and conceptualisation.
- Delivered lectures on art history and cultural studies.
E-Learning Developer
05.2022 - Current
- Created video, illustration and text content, including edited video transcripts.
- Designed and built the course UI/UX using LearnDash LMS in Wordpress.
- Created membership site, including an online community, payment systems and set up controls on access to learning content.
Educational Media Specialist
05.2022 - Current
- Created educational videos to explain and demonstrate a coaching methodology.
- Wrote the script, presented the material and edited the video.
- Designed YouTube thumbnails and monitored KPIs for each video.
German to English Translator and Conversation Tutor
05.2022 - Current
- German-to-English Translation for advocacy and political organizations, including LibMod, ensuring accurate representation of ideas, tone, and intent.
- Art-Text translation from German to English including essays, press releases, and grant applications, advising on cultural nuances to maintain engagement, precision and resonance.
- Cultural Sector Engagement: Initiated and facilitated English conversation groups for German speakers in cultural and political sectors (A1 to B1 levels), fostering collaboration and language development in professional contexts.
Content Writer and Illustrator
01.2019 - Current
- Conduct in-depth research and craft engaging SEO-friendly blog posts, articles, and essays for websites and social media platforms including LinkedIn and Medium.
- Managed a diverse portfolio of clients, adapting writing style to suit their unique needs and preferences.
- Utilized multimedia elements in posts to complement written content, offering richer user experience.
- Collected and analysed KPIs and adapted content strategy to respond to audience preferences.
- Clients include the Institute for Rapid Resolution Therapy (US), LibMod (Germany) and Learning Strategies (US).
WordPress UX/UI Designer
01.2019 - Current
- Website Conceptualization and Design: Collaborate with clients to identify needs and desired outcomes, delivering tailored website solutions that prioritize educational applications and portfolio showcasing.
- Web Development Expertise: Initially learned HTML to build online help systems, progressing to WordPress website development with tools like Elementor and WP-Bakery.
- Proficient in WP multisite management and integrating e-commerce features, including storefronts, booking systems, and social media integrations.
- Familiar with HTML and CSS for customizations and fine-tuning.
- Creative Asset Creation: Design and produce visual assets, such as illustrations and videos, to ensure a cohesive and engaging online presence.
- Optimization and Analytics: Set up and manage Google Analytics, Google Business Profiles, and Google Ads to enhance visibility and improve client performance metrics.
- Content Integration and Sharing: Implement systems for seamless content sharing across platforms, including WordPress, LinkedIn, Facebook, Medium, Instagram, and more.
Artist
01.2005 - Current
- Conceptualized and crafted large-scale sculptural and installation works exhibitions in prestigious galleries and museums across the UK (Towner Museum and Gagosian Gallery) and private galleries in Germany.
- Developed refined problem-solving skills and explored innovative materials and techniques to convey compelling narratives and concepts.
- Curated, promoted and organized exhibitions in prestigious galleries in the UK, showcasing original works to diverse audiences.
- Collaborated with curators, institutions, and fellow artists to execute immersive exhibitions, earning recognition for originality and technical expertise.
Google Stories Writer
Static Media
10.2023 - 07.2024
- Company Overview: A fully remote, freelance position with US-based Static Media, an internet publisher.
- Created engaging SEO-optimised Google Stories based on long and short-form articles and achieved an average 24.7% completion rate.
- Authored ChatGPTs to enhance workflows by accurately summarising articles, checking for accuracy and proofreading finished text.
- Sourced images to maximise engagement and communicate each story effectively.
- Curated compelling read more links to encourage further engagement.
- Ensured content aligned with Static Media's style guide and cultural ethos.
- A fully remote, freelance position with US-based Static Media, an internet publisher.
Coach and mental health content creator
01.2019 - 01.2022
- Conducted personalized coaching sessions utilizing The Sedona Method and Rapid Resolution Therapy to help clients achieve emotional clarity and lasting change.
- Initiated and led public support calls and study groups in The Sedona Method, fostering a sense of connection and shared growth among participants.
- Designed and produced high-quality instructional video and audio content, as well as digital products such as guided meditations and group session recordings.
- Built and managed a professional service website with integrated client reviews and an online booking system, enhancing accessibility and credibility.
- Established an engaging social media presence using Facebook groups and IGTV to promote services, share insights, and connect with a wider audience.
- Partnered with fellow coaches worldwide to exchange best practices, refine techniques, and improve program offerings, ensuring continuous professional development.
Massage Therapist
01.2019 - 01.2021
- Provided bespoke Thai yoga massages to clients from a range of age-groups, backgrounds with varying needs.
- Applied extensive knowledge of body-mind orientated therapies and trauma awareness to provide tailored treatments to clients.
- Developed an online booking system to enhance customer experience and efficiency, completing over 1,000 treatments via the Urban Sports Club app in Berlin.
Retail Trader
01.2011 - 01.2019
- Executed trades in foreign exchange (Forex), indices, and exchange-traded funds (ETFs) using CFDs and spread betting instruments, focusing on intraday and short-term positions.
- Designed and implemented consistently profitable trade setups tailored to diverse market conditions, including processes to optimise risk-to-reward (R:R) ratios and evaluate personal trading performance.
- Devised a comprehensive daily routine, including pre-market scenario development, active trading hours, and post-session analysis of market conditions versus premarket expectations, trade setups, and personal performance.
- Analyzed and measured performance metrics, identifying areas for improvement in my system design and trading skills to enhance profitability and consistency.
- Successfully completed intensive trading education programs with The Van Tharp Institute, Magnetic Trading and 2ndSkiesForex.
Technical Author
UnderwoodInk.com
01.2000 - 01.2008
- Company Overview: CEO UnderwoodInk.com, London, UK.
- Clients: Mitsubishi UFJ, Deutsche Bank, Cluttons LLP.
- Researched, authored, and designed online help systems for in-house trading-related applications.
- Collaborated with traders and risk management teams to develop internal regulatory documents detailing the application, mark-to-market (MTM) procedures, and risk profiles for financial derivatives, including vanilla and exotic options and swaps.
- Delivered clear, concise, and compliant documentation to support trading operations and regulatory adherence, ensuring alignment with industry standards.
- CEO UnderwoodInk.com, London, UK.
Education
Post-Graduate Diploma - Fine Art (Sculpture)
Royal Academy of Arts
London, UK06-2003
Bachelor of Arts - Fine Art (Sculpture And Drawing)
Chelsea College of Art And Design
06-2000
Bachelor of Arts - Industrial Economics
University of Nottingham
01.1989
Skills
- Artistic conceptualization and realization
- Creative process
- Teamwork and collaboration
- Friendly, positive attitude
- Problem solving
- Analytical skills
- E-Leaning development
- Wordpress websites
- Digital and hand-drawn illustration
- Educational content creation
- Blog post writing and illustration
- Optimising workflow with AI
Certification
- Graphic Design Specialization, 2024-01-01, CalArts USA
- Learning How to Learn: Powerful mental tools to help you master tough subjects, 2024-01-01, Deep Learning Solutions USA
- Prompt Engineering Specialization & Innovative Teaching with ChatGPT, 2024-01-01, Vanderbilt University
- Clinical Hypnosis, 2022-01-01, Institute of Rapid Resolution Therapy USA
- Social Media Marketing & SEO, 2022-01-01, HubSpotAcademy
Timeline
EXIST Women Scholarship
Startup Incubator Berlin
03.2025 - Current
Google Stories Writer
Static Media
10.2023 - 07.2024
Art Instructor (Practice and Theory)
01.2023 - Current
E-Learning Developer
05.2022 - Current
Educational Media Specialist
05.2022 - Current
German to English Translator and Conversation Tutor
05.2022 - Current
Content Writer and Illustrator
01.2019 - Current
WordPress UX/UI Designer
01.2019 - Current
Coach and mental health content creator
01.2019 - 01.2022
Massage Therapist
01.2019 - 01.2021
Retail Trader
01.2011 - 01.2019
Artist
01.2005 - Current
Technical Author
UnderwoodInk.com
01.2000 - 01.2008
Bachelor of Arts - Industrial Economics
University of Nottingham
Post-Graduate Diploma - Fine Art (Sculpture)
Royal Academy of Arts
Bachelor of Arts - Fine Art (Sculpture And Drawing)
Chelsea College of Art And Design