Summary
Overview
Work history
Education
Skills
Websites
Certification
LANGUAGES
Timeline
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Salma Rawi

Salma Rawi

Dubai

Summary

Seasoned professional with extensive experience supporting Royal households and UHNW individuals within private aviation and high-level personal environments. Expert in VVIP protocol, executive assistance, and global travel coordination, including complex logistics and visa management. Brings advanced multilingual capabilities (English, Arabic, French, German) and specialized expertise in medical translation and sensitive documentation handling. Renowned for delivering exceptional, detail-driven service, managing demanding schedules, and orchestrating high-profile engagements and lifestyle requirements. Operates with absolute discretion, cultural intelligence, and precision, ensuring seamless execution in the most exclusive and high-pressure settings.

Overview

11
11
years of professional experience
1
1
Certification

Work history

VVIP Flight Attendant & Crew Management Deputy

Alexjets
Dubai, UAE
2024.09 - 2026.03

VVIP Flight Attendant (Primary Role) :

  • Delivered bespoke, ultra-luxury inflight service to UHNW clients, royal families, and high-profile individuals
  • Designed and executed tailored onboard experiences, including fine dining, wine pairing, and cultural service adaptation
  • Managed end-to-end catering operations globally, ensuring VIP presentation, dietary compliance (HALAL, allergies), and budget optimization
  • Oversaw aircraft cabin preparation, including luxury styling, inventory control, and hygiene standards
  • Maintained strict confidentiality and discretion at all times
  • Anticipated client needs proactively, ensuring seamless, personalized service
  • Handled long-haul and high-pressure missions, adapting service flow to operational constraints

Cabin Crew Management Deputy (Operational / Leadership Role)

  • Supported management in overseeing crew operations across a multi-aircraft fleet (A6 / T7 / P4 registrations)
  • Planned and managed crew scheduling, ensuring full operational coverage and compliance with aviation regulations
  • Coordinated junior and senior crew assignments, training rotations, and onboarding of new hires
  • Maintained crew compliance tracking (licenses, medicals, SEP, visas), ensuring audit readiness
  • Acted as liaison between Operations, Sales, HR, Finance, and Maintenance
  • Reviewed and approved catering orders, aligning service standards with budget and aircraft limitations
  • Supervised aircraft readiness, including inventory management, equipment availability, and cabin standards
  • Assisted in recruitment, training, and performance monitoring of cabin crew
  • Managed operational disruptions, including last-minute crew changes and client requirements
  • Contributed to implementation of standard operating procedures (SOPs) and service consistency across the fleet

VIP flight attendant & PA

OWNER
Dubai, UAE
2022.01 - 2024.06
  • SOLO VIP Flight Attendant on Bombardier Challenger 350, delivering luxury service, managing cabin operations, and ensuring safety .
  • Provided full Personal Assistant support in a high-demand, fast-paced environment
  • Managed complex schedules, meetings, and travel arrangements
  • Coordinated end-to-end logistics
  • Handled personal shopping, errands, and global sourcing
  • Managed communications (emails, calls, correspondence) on behalf of the principal
  • Acted as key liaison with internal teams, business partners, and external stakeholders
  • Organized events, bookings, and lifestyle arrangements
  • Monitored and managed daily priorities, follow-ups, and task execution
  • Handled confidential documents and sensitive information with discretion
  • Anticipated needs proactively, ensuring smooth day-to-day operations

VIP Flight Attendant

DC Aviation GmbH
Stuttgart, Baden-Württemberg
2020.09 - 2021.12
  • Experienced on CL604, CL350, and G650 aircraft.
  • Worldwide Operations

Royalty and VIP Services (VIP from Gulf Countries)

Middle east office GmbH
Wiesbaden, Hessen
2014.12 - 2019.12
  • Delivered VVIP support services to clients from Gulf countries, ensuring high standards of hospitality and cultural sensitivity
  • Provided 24/7 translation and interpretation (Arabic–German and multilingual) in both personal and professional settings
  • Coordinated VVIP airport transfers and private transportation logistics
  • Managed hotel bookings, appointments, and schedule organization
  • Organized and processed visa applications and required documentation
  • Supported clients with medical translation and assistance (pre- and post-operative care)
  • Acted as key liaison between clients, service providers, and institutions
  • Ensured discretion, confidentiality, and seamless VIP experience at all times

PA to Royal Lady (Inc. Travel & Medical tranlation

NDA
Frankfurt am Main, Hesse
2017.01 - 2018.01

Personal Assistant to Royal Lady (Including Travel & Medical Translation)

  • Provided high-level personal support in a royal, high-demand environment
  • Managed complex schedules, official engagements, and daily priorities
  • Coordinated end-to-end international travel (private jets, hotels, transfers, itineraries)
  • Handled visa processes, documentation, and government requirements
  • Provided medical translation and interpretation during consultations and treatments
  • Translated medical reports, prescriptions, and sensitive documents
  • Acted as key liaison with medical teams, staff, and external partners
  • Managed communications, correspondence, and confidential information
  • Organized private events, appointments, and lifestyle arrangements
  • Handled personal shopping, errands, and luxury sourcing
  • Managed expenses, payments, and administrative follow-ups
  • Ensured absolute discretion, cultural awareness, and seamless execution

Education

B.S - Psychology

Justus Liebig University
Giessen, Hesse

Skills


  • VVIP & Royal Protocol
  • VVIP Flight Attendant Operations
  • Personal & Executive Assistance
  • Travel, Logistics & Visa Management
  • Multilingual Communication (EN / AR / FR / DE)
  • Medical Translation & Reporting
  • Luxury Service & Hospitality
  • Calendar & Operations Management
  • Event & Lifestyle Coordination
  • Crisis Management & Problem Solving
  • Discretion, Confidentiality & Attention to Detail

Certification

  • Cabin Crew Attestation CAA International (UK CAA)
  • GCAA Crew member Certificate

LANGUAGES

German Fluent
Beginner
English Fluent
Beginner
French Fluent
Beginner
Arabic Fluent
Beginner

Timeline

VVIP Flight Attendant & Crew Management Deputy

Alexjets
2024.09 - 2026.03

VIP flight attendant & PA

OWNER
2022.01 - 2024.06

VIP Flight Attendant

DC Aviation GmbH
2020.09 - 2021.12

PA to Royal Lady (Inc. Travel & Medical tranlation

NDA
2017.01 - 2018.01

Royalty and VIP Services (VIP from Gulf Countries)

Middle east office GmbH
2014.12 - 2019.12

B.S - Psychology

Justus Liebig University
Salma Rawi