Sandra Grüneisen-Ibarra
Stade
Summary
Dynamic entertainment professional with expertise in global content acquisitions, B2B marketing, and on-air production for international television and streaming markets. Proven track record of leading cross-border campaigns, managing high-value partnerships with producers and broadcasters, and directing creative and post-production teams to deliver high-impact promotional assets. Adept at aligning brand strategy with corporate objectives, optimizing workflows, and driving measurable results across global markets.
Overview
17
17
years of professional experience
Work History
Acquisitions Coordinator
ZDF Studios
11.2022 - Current
- Drove international acquisitions by evaluating scripted series, identifying high-potential titles aligned with audience demand and global market trends.
- Streamlined deal flow by coordinating negotiations between legal, controlling and rights holders, ensuring clear documentation of rights windows, territories, and licensing terms.
- Accelerated global sales efforts by managing timely delivery of broadcast material, and promotional assets to sales and marketing teams across 50+ territories.
- Supported market readiness for MIPCOM, NATPE, CONTENT WARSAW, SERIES MANIA, CONTENT LONDON, and other industry events, preparing acquisition slates, screenings, and producer pitch materials that directly contributed to distribution deals.
- Optimized internal operations by tracking contract compliance, and collaborating with finance to monitor budgets and payments.
- Enhanced cross-team communication between acquisitions, legal, and sales departments to ensure seamless handoff of newly acquired titles for international distribution.
Marketing Manager
Tandem a Studiocanal Company
02.2013 - 01.2016
- Drove global B2B marketing campaigns for premium productions (e.g., Crossing Lines), overseeing strategy from pre-launch through post-launch to maximize international reach.
- Directed multi-million-dollar budgets and led cross-border agency teams (Germany, UK, USA) to deliver high-impact creative across print, digital, and AV.
- Forged and managed strategic partnerships with Sony Pictures Television Networks and major broadcasters (CANAL+, SAT 1, NBC), aligning campaigns with corporate objectives and amplifying brand visibility across global markets.
Production Manager
NBC Universal Studios
08.2009 - 02.2011
- Oversaw end-to-end production of on-air promo campaigns, graphic packages, and show opens, ensuring strict alignment with network brand identity.
- Led and mentored an 18-person editorial team, driving seamless execution across design, approvals, and delivery.
- Optimized workflows using On Air Pro project management, improving visibility, accountability, and on-time delivery of all assets.
- Partnered with production leadership to enforce rigorous quality control standards, ensuring broadcast materials consistently met the highest creative and technical benchmarks.
Production Supervisor
NBC Universal Studios
08.2008 - 08.2009
- Partnered cross-functionally with Marketing, On-Air, and Creative Directors to streamline pre- and post-production for promos, sales reels, and graphic packages.
- Led and developed a 12-person post-production team (Editors, Audio Editors, APs, and PAs), ensuring seamless coordination and timely delivery of high-volume broadcast assets.
- Set priorities and schedules for editorial teams, driving weekly promo strategy and ensuring on-time, high-quality execution.
- Produced and directed audio sessions, supervising sound editors and VO talent to deliver polished, on-brand materials.
Education
Bachelor of Arts - Global International Studies
University of California At Santa Barbara
California, USA06-2004
Skills
- Content acquisitions & rights management (TV & streaming)
- Contract tracking & deal support (territories, windows, platforms)
- Festival & market preparation (MIPCOM, NATPE, etc)
- Global B2B marketing campaign strategy
- Brand positioning & audience engagement
- Creative asset development (print, digital, AV, sales reels)
- End-to-end production management (pre- through post-production)
- Team leadership & development (Editorial, Post-Production, Audio)
- Stakeholder communication (marketing, creative, legal, finance, sales)
Languages
English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
French
Upper intermediate (B2)
German
Advanced (C1)
Timeline
Acquisitions Coordinator
ZDF Studios
11.2022 - Current
Marketing Manager
Tandem a Studiocanal Company
02.2013 - 01.2016
Production Manager
NBC Universal Studios
08.2009 - 02.2011
Production Supervisor
NBC Universal Studios
08.2008 - 08.2009
Bachelor of Arts - Global International Studies
University of California At Santa Barbara
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