Sandra Wergen

Core Partner Development Manager (PDM)

HubSpot | Germany, Austria, Switzerland

• Managed 21+ partner relationships, driving sales pipeline growth and exceeding sales targets. (Attainment: Q3 109%, Q4 125.1%)
• Developed trusted-advisor relationships with partners to align strategic priorities and foster long-term growth.
• Created and executed mutually beneficial action plans by aligning partners’ goals with HubSpot’s business strategy.
• Collaborated with product, marketing, and sales teams to execute partner programs, events, and enablement initiatives, including sales playbooks and collateral.
• Designed and implemented business and technical enablement plans to facilitate seamless adoption of HubSpot products.
• Helped to create visibility for top-performing partners to HubSpot customers and sales teams, enhancing sales potential.
• Led contests, and incentives to drive engagement and sales performance.
• Gathered and analyzed partner feedback to improve customer/partner experience.
• Acted as a partner evangelist within the HubSpot sales organization, advocating for partner success.
• Worked cross-functionally with marketing and product teams to execute sales strategies for new and enhanced solutions.
• Contributed innovative ideas and strategies to strengthen HubSpot’s Partner culture, values, and long-term vision.

*Second Time Parental Leave November 2022-May 2024

• Continue to manage aproximately 75+ partner relationships, driving sales pipeline growth
• Member of Presidentsclub 2021 & Presidentsclub 2019
• Sales Attainment: 2022 128%, 2021 140%, Second Month Back from Parental Leave December 2020: 147%, 2018 125%
• Collaborated with program, marketing, and sales teams to execute partner programs, events, and enablement initiatives, to drive more pipeline growth including delivering sales training
• Delivered Product Demo Training for partners
• Led promotions, contests, and incentives to drive engagement and sales performance.
• Gathered and analyzed partner feedback for a better customer & partner experience
• Acted as a partner evangelist within the HubSpot sales organization, advocating for partner success.
• Worked cross-functionally with marketing and product teams to execute sales strategies for new and enhanced solutions.

*In Parental Leave June 2019-November2020

• Forecasting team numbers & reporting directly to DACH Director
• Planing and leading team meetings
• Identifying and creating trainings for team members for better product placement & service initiatives to generate more revenue & growth
• Led sales trainings & 1-2-1 coaching with struggling team members
• Led and conducted hiring interviews ensuring high-quality hires

• Part of Presidentsclub 2018
• Sales Attainment 2018: 125%, 2017: 100%
• Continued to prospect and Identify + onboard top-performing agencies across the DACH Region with high growth potential.
• Led the entire sales process (with and for partners), from initial outreach to closing deals, ensuring partner success.
• Developed and executed sales strategies to help agencies scale their business with inbound marketing
• Provided tailored support and guidance to drive revenue growth and business expansion
• Acted as a trusted advisor, aligning agency goals with HubSpot’s inbound marketing solutions
• Part of the Landing Team in DACH to help carry the company culture into the new office

• Sales Attainment 2016: 136%
• Prospected and identified 75+ high-growth agencies across EMEA to build strategic partnerships.
• Led the entire sales process, from initial outreach, business needs Assessment, tailored Product Demo and closing deals.
• Led Product Demonstration for Partners and teach them how to identify potential customers and sell to their customers
• Closed Deals for partners by assessing customer's business needs and demonstrating tailored product experience

• Sales Attainment: 160% that led to next promotion level
• Designed and executed result-oriented marketing campaigns to drive lead generation.
• Prospected and generated demand through outbound outreach, delivering high-quality leads.
• Analyzed customer needs to identify and develop project opportunities.
• Built and managed a strong sales pipeline for Oracle Primavera solutions.
• Established long-term relationships with Planning, Costs, and Estimations departments to drive value.
• Collaborated closely with Field Sales Representatives and local partners to develop opportunities and support revenue growth.

• Initiated customer sales for product interest in different exhibitions
• Managed volume planning and distribution of exhibition information and transport services.
• Monitored visitor inflow and implemented strategies to increase event footfall.
• Provided on-the-spot problem-solving for crisis management, ensuring seamless operations.
• Delivered multilingual translation services, enhancing communication and visitor experience.