Sandrine COUASNON
Karlsruhe
Summary
Results-oriented and collaborative professional bringing expertise in different marketing phases (pricing, product & tactical marketing, and market research). Demonstrated a high adaptability: having eight different positions including two newly created roles, changing divisions within the company, and living in Germany for several years.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Market Research Catalyst
John Deere Sales & Marketing European Center
12.2020 - Current
- Define and coordinate the portfolio of customers research for global product and strategic marketing groups.
- Collaborate with the research and the analytics teams to scope, design and execute research and analytics dashboards.
- Regularly update management on projects progress.
- Analyze survey data such as customer needs, pricing research and purchase behaviors.
- Generate insights through problem solving workshops.
- Deliver concise presentations on key findings, providing valuable recommendations to stakeholders and clients.
- Train marketing groups on the enterprise customer acquisition process.
Marketing Manager
John Deere Power Systems (JDPS)
02.2018 - 11.2020
- Manage a team of 10 individuals in charge of pricing, sales administration, product marketing and marketing communication
- Collaborate with the global marketing organization and align on the EAME Marketing Strategy
- Define the regional marketing strategy for product marketing, pricing, and marketing communication
- Contribute to the profitability improvement plans of the commercial branch through pricing and discounts initiatives
Regional Market Development Manager
John Deere Power Systems (JDPS)
11.2014 - 01.2018
- Acted as a liaison between JDPS and vehicle divisions, facilitating communication and collaboration on joint marketing initiatives.
- Performed market research to identify powering opportunities within the Ag market.
- Elaborated marketing messages to support the agriculture division in transitioning to different emissions levels.
- Developed custom training materials for partner organizations to support product adoption and overall business growth.
Sales Administration & Pricing Manager
John Deere Power Systems (JDPS)
10.2008 - 10.2014
- Define pricing policy for key accounts & distributors.
- Develop customized pricing proposals to attract new clients and retain existing customers.
- Enhance collaboration between sales, marketing, and finance departments by providing comprehensive pricing insights.
- Increase profitability by implementing strategic pricing initiatives and monitoring market trends.
- Manage the discounts budget for the commercial branch.
- Build the OEMs and the distributors forecast and organize reviews with the factory steering team.
- Contribute to the contacts signature with key accounts such as Claas, Liebherr and Manitou through collaboration with sales and legal.
- Supervision of a team of 4 individuals.
Accounting Supervisor
French Ag Branch
01.2008 - 09.2008
Credit Manager
John Deere Power Systems (JDPS)
12.2005 - 12.2007
SAP Business Analyst
John Deere European Office
01.2005 - 11.2005
International Internal Auditor
John Deere European Office
08.2002 - 12.2004
Education
Master Degree in Business - Business Administration
Ecole Supérieure De Commerce De Rennes
Rennes, France12.2001
MBA - Business Administration
University of Northern Iowa
Cedar Falls, United States05.2001
Skills
Technical Skills
- Client Relationship Management
- Profit Margin Analysis
- Strategic Pricing
- Project Management
- Market Research Analysis
- Data-driven decision-making
Soft Skills
- Adaptability
- Active Listening
- Analytical Thinking
- Relationships Building
Languages
English
Bilingual or Proficient (C2)
Spanish
Intermediate (B1)
German
Elementary (A2)
Hobbies and Interests
- Pilates
- Yoga
- Nordic Walking
Certification
Certified Basadur Facilitator
Level II: Leading the Basadur Innovation System Workshop
Timeline
Market Research Catalyst
John Deere Sales & Marketing European Center
12.2020 - Current
Marketing Manager
John Deere Power Systems (JDPS)
02.2018 - 11.2020
Regional Market Development Manager
John Deere Power Systems (JDPS)
11.2014 - 01.2018
Sales Administration & Pricing Manager
John Deere Power Systems (JDPS)
10.2008 - 10.2014
Accounting Supervisor
French Ag Branch
01.2008 - 09.2008
Credit Manager
John Deere Power Systems (JDPS)
12.2005 - 12.2007
SAP Business Analyst
John Deere European Office
01.2005 - 11.2005
International Internal Auditor
John Deere European Office
08.2002 - 12.2004
Master Degree in Business - Business Administration
Ecole Supérieure De Commerce De Rennes
MBA - Business Administration
University of Northern Iowa
Certified Basadur Facilitator
Level II: Leading the Basadur Innovation System Workshop
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