Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Sara Abdulaal

Digital Marketing & Business Development Professional

Summary

Results-driven Marketing & Business Development Specialist with 5+ years of experience in digital marketing, sales strategy, and customer engagement across telecommunications, logistics, and consulting firms. Expertise in data-driven marketing, CRM tools (Salesforce, HubSpot), and campaign optimization to drive revenue growth and market expansion. Certified in Google Digital Marketing, Meta Blueprint, and HubSpot Content Marketing, with a strong foundation in financial analysis (Bachelor's in Accounting). Adept at leading cross-functional teams, negotiating high-value contracts, and executing ROI-focused strategies for European markets.

Overview

6
6
years of professional experience
5
5
Certifications
2
2
Languages

Work History

Marketing Manager

Mazars International
09.2024 - 07.2025
  • Led digital marketing campaigns (Google Ads, Meta) that increased conversion rates by 30% through A/B testing.
  • Developed training modules for marketing teams, improving campaign execution efficiency by 40%.
  • Organized B2B marketing events, generating 50K+ in qualified leads.
  • Optimized social media strategies, boosting engagement by 25% across LinkedIn and Instagram.
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Business Development Executive

Parcel Delivery
01.2024 - 08.2024
  • Secured long-term contracts worth $30K+through strategic client negotiations.
  • Conducted market research, identifying untapped segments and increasing market share by 15%.
  • Built strong B2B relationships, improving client retention by 20%.
  • Leveraged CRM tools to track leads and analyze data, optimizing sales efforts for maximum return on investment.

Telecommunications Sales Representative

STC
02.2021 - 09.2023
  • Optimized sales process by regularly reviewing performance metrics and implementing improvements where necessary.
  • Exceeded 120% of sales targets by tailoring solutions for enterprise clients.
  • Collaborated with marketing teams to align sales pipelines with digital campaigns.
  • Cultivated strong relationships with key decision-makers within target organizations, resulting in increased business opportunities.

Customer Service Representative

STC
02.2019 - 01.2021
  • Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
  • Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
  • Enhanced customer satisfaction scores by 18% through proactive support.
  • Implemented retention strategies, increasing repeat business by 15%.

Education

Bachelor of Science - Business Accountancy

Bahrain Polytechnic
Bahrain
01-2024

Skills

  • Social media marketing
  • Online marketing strategies
  • Data analytics
  • Organizational strategy development
  • CRM expertise
  • Campaign management
  • Advertising strategy development
  • Teamwork
  • Corporate communications
  • Analytical problem-solving
  • Effective time management
  • Strategic decision-making

Certification

Google Digital Marketing Fundamentals

Timeline

Data-Driven Marketing (University of Illinois)

03-2025

Marketing Manager

Mazars International
09.2024 - 07.2025

Salesforce CRM Essentials

09-2024

HubSpot Content Marketing Certification

05-2024

Business Development Executive

Parcel Delivery
01.2024 - 08.2024

Meta Blueprint (Facebook/Instagram Ads)

02-2022

Telecommunications Sales Representative

STC
02.2021 - 09.2023

Google Digital Marketing Fundamentals

01-2021

Customer Service Representative

STC
02.2019 - 01.2021

Bachelor of Science - Business Accountancy

Bahrain Polytechnic

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Sara AbdulaalDigital Marketing & Business Development Professional