Satoru Urahama
Results-driven Business Analyst & SEA Manager
Berlin
Summary
Results-driven Business Analyst & SEA Manager. Expert in Google Ads, data analysis, A/B tests, automation. Proven in exceeding ROI targets and cross-functional collaboration. Collaborative leader partners with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
SEA MANAGER
iVenture Group
Berlin
04.2023 - Current
- Established and managed over 20 Google accounts with over €900K in monthly spending across more than 20 countries and languages.
- Hands-on experience with Search, Performance max, and AI Max campaigns.
- Conducted regular analysis and reporting on various KPIs, optimizing campaigns for clicks, CTR, impressions, CPC, ROI/ROAS, CPA, conversions, conversion rate, costs, revenues, projects, sales, sales rates, and projected revenue.
- Implemented A/B testing, achieving an average 10% improvement in CTR, and 1% in L2S.
- Successfully managed and enhanced Performance max campaigns, resulting in monthly €5K projects, with an average of 33% ROI from inception.
- Collaborated with the Copywriting Manager to develop new keyword structures and produce text assets.
- Damaged and updated four main Tableau dashboards on Tableau Desktop, providing accessible insights to the SEA team.
BUSINESS ANALYST
Compado GmbH
Berlin
09.2022 - 04.2023
- Analyzed product performance data using Tableau and SQL, extracting trends, and identifying gaps and anomalies. Proposed data-driven solutions for improvement.
- Conducted over 50 A/B tests and provided data-based recommendations by analyzing the results.
- Revised and executed a company-wide automation strategy, leveraging machine learning models, leading to revenue growth.
- Collaborated closely with business stakeholders to understand their requirements and translated them into effective analytical approaches.
SEA MANAGER
Compado GmbH
Berlin
01.2020 - 04.2023
- Established and managed over 50 Google accounts, overseeing monthly spends of over €600K across multiple languages and more than 20 countries.
- Conducted regular analysis and reporting on various KPIs, optimizing campaigns for clicks, CTR, impressions, CPC, ROI/ROAS, CPA, conversions, conversion rate, costs, revenues, profits, sales, leads, and L2S.
- Collaborated closely with business stakeholders, translating their requirements into effective analytical approaches.
- Created an automation process using Google Script to handle disapproved ads, reducing sea managers' manual work by 10 hours per week.
- Coordinated A/B tests across industries, reporting results to corresponding leads. Achieved an average improvement of 13% in ROI, and 5% in CTR.
INTERNSHIP/ WORKING STUDENT
Moog Industrial
Böblingen
10.2018 - 12.2019
- Created and updated dashboards to visualize the marketing data via Power BI.
- Created a glossary of terms, approximately 400 keywords for Global Content Manager.
WORKING STUDENT
Elsevier
Frankfurt
09.2017 - 12.2017
- Translated names of authors and organizations.
- Created and optimized a list of Japanese character frequencies and algorithms, improving search engine accuracy by 30% using Java.
Education
B.A. - Computational Linguistics
University of Tübingen
Tübingen 01.2016 - 01.2019
Skills
- Marketing Analytics
Microsoft
Python
SQL
Project Management
Performance management
Timeline
SEA MANAGER
iVenture Group
04.2023 - Current
BUSINESS ANALYST
Compado GmbH
09.2022 - 04.2023
SEA MANAGER
Compado GmbH
01.2020 - 04.2023
INTERNSHIP/ WORKING STUDENT
Moog Industrial
10.2018 - 12.2019
WORKING STUDENT
Elsevier
09.2017 - 12.2017
B.A. - Computational Linguistics
University of Tübingen
01.2016 - 01.2019
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