Open To Work
Schiller Jennifer
Wilmington
Work Preference
Summary
Accomplished manager with a strong background in trade strategy development and project execution. Expertise in aligning marketing initiatives with business goals and fostering collaborative environments that achieve measurable outcomes.
Overview
30
30
years of professional experience
Work History
Trade Development Manager
Southern Glazer's Wine and Spirits
New Castle
09.2018 - 07.2026
- Developed trade strategies to increase brand visibility and market penetration.
- Developed and executed strategic business plans to achieve revenue and growth targets.
- Conducted market analysis to identify trends and opportunities for growth.
- Collaborated with sales teams to align marketing initiatives with business goals.
- Managed budgets for trade development projects, ensuring alignment with strategic goals.
- Led cross-functional teams to drive project completion and ensure alignment with strategic goals.
- Delivered presentations to senior management and stakeholders to report on progress and results.
Commercial Division Manager On premise
Southern Wine and Spirits
New Castle
03.2017 - 09.2018
- Managed commercial operations for a national distributor in the beverage industry.
- Oversaw sales team activities to ensure alignment with company goals.
- Analyzed market trends to identify growth opportunities in key regions.
- Identified potential growth opportunities by analyzing industry trends and customer needs.
- Collaborated with senior management to develop long-term strategic plans for achieving corporate objectives.
- Monitored competitor activities in order to create competitive advantages over them.
- Coordinated promotional events, enhancing brand visibility and customer engagement.
- Implemented training programs to improve staff performance and customer service.
- Provided direction to team members on new initiatives and projects to meet organizational objectives.
- Resolved customer complaints promptly, fostering positive relationships and customer loyalty.
Director of Sales
Southern Wine and Spirits
New Castle
02.2016 - 03.2017
- Formulated strategic sales plans that increased market presence and contributed to revenue growth.
- Led sales team in executing targeted product promotions and campaigns that boosted engagement and sales.
- Cultivated relationships with key clients, resulting in increased loyalty and retention rates.
- Analyzed market trends to pinpoint new business opportunities and customer needs.
- Conducted staff training sessions on sales techniques and product knowledge.
- Participated in trade shows, conferences, and industry events to strengthen brand image.
- Managed inventory to ensure optimal stock levels across distribution channels.
- Evaluated customer feedback to identify improvement areas in products and services.
Division Manager
Southern Wine and Spirits
New Castle
09.2014 - 02.2017
- Developed and implemented sales strategies for the commercial division.
- Developed and implemented training programs for sales and customer service staff, improving team competencies and service delivery.
- Fostered relationships with key clients, resulting in increased customer satisfaction and higher retention rates.
- Facilitated regular meetings to align team objectives with corporate goals and initiatives.
- Collaborated with senior management to develop long-term strategic plans for achieving corporate objectives.
- Established key relationships with customers and vendors, driving new business opportunities in the commercial sector.
- Provided direction to team members on new initiatives and projects to meet organizational objectives.
- Analyzed market trends to inform pricing strategies and promotional campaigns.
- Monitored competitor activities in order to create competitive advantages over them.
Sales Representative
Southern Wine and Spirits
Wilmington
09.2007 - 03.2014
- Established relationships with clients to understand their needs and preferences.
- Presented product features and benefits to potential customers effectively.
- Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
- Developed key customer relationships to increase sales.
- Managed customer inquiries and resolved issues promptly and professionally.
- Performed regular follow-ups with prospects to close deals in a timely manner.
- Conducted market research to identify new sales opportunities and trends.
- Participated in trade shows to showcase products and engage with potential clients.
Sales Representative
Delaware Importers
New Castle
03.1996 - 09.2007
- Presented product features and benefits to potential customers effectively.
- Cultivated client relationships to identify needs and tailor solutions.
- Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
- Conducted follow-up communications with prospects to ensure timely responses. with prospects, facilitating deal closures.
- Strengthened customer connections, contributing to increased sales.
- Managed customer inquiries and resolved issues promptly and professionally.
- Participated in trade shows to showcase products and engage with potential clients.
- Conducted market research to identify new sales opportunities and trends.
- Researched competitors' products, prices, and sales techniques.
Education
Some College (No Degree) - Pyschology
Delaware State University
Dover, DESkills
- Trade strategy development
- Sales forecasting
- Inventory management
- Wine expertise
- Wine education development
- Relationship building
Wine Education
- WSET Level 2
- Italian Wine Professional
Timeline
Trade Development Manager
Southern Glazer's Wine and Spirits
09.2018 - 07.2026
Commercial Division Manager On premise
Southern Wine and Spirits
03.2017 - 09.2018
Director of Sales
Southern Wine and Spirits
02.2016 - 03.2017
Division Manager
Southern Wine and Spirits
09.2014 - 02.2017
Sales Representative
Southern Wine and Spirits
09.2007 - 03.2014
Sales Representative
Delaware Importers
03.1996 - 09.2007
Some College (No Degree) - Pyschology
Delaware State University