Seh Steffi Basseck

• Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
• Conducted product training (SaaS)
• Implemented the product
• Acquired new customers in field sales

• Supported internal teams with knowledgeable communications and meet targets while maintaining cohesive organizational strategy.
• Coached executives on key talking points and communication strategies for different audiences.
• Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
• Planned and executed marketing activities and communication strategies (Event Planning, Marketing Strategies)
• Handled content management and creation, including photo and video shoots for websites, social media, and external communication (Content Creation)
• Managed budgets

• Wrote press releases for routine use and crisis management.
• Developed brand media relations strategies that bolstered community awareness and knowledge.
• Created content for social media, newsletters, and storytelling (Content Creation)
• Conducted research (Data Analysis)
• Monitored and analyzed media (Real-Time Reporting)
• Managed projects and budgets (Project Management)

• Prepared, rewrote, and edited pieces to improve readability and impact.
• Adhered to Associated Press and internal style guidelines, educating staff on standards.
• Created and managed content (Content Creation)
• Developed core messages and content strategies (Creative Strategy Development)
• Analyzed trends and social media (Trend Analysis and Reporting)

Proofread marketing collateral ahead of printing to eliminate errors.

• Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.

• Wrote press releases and other materials utilizing SEO practices.
• Produced and distributed newsletters and press kits.
• Created presentations
• Conducted market analysis and research (Data Analysis)
• Executed online marketing activities
• Planned and executed internal communication

• Sorted and organized files, spreadsheets, and reports.
• Authored and edited reports for the intranet
• Created internal communication newsletters
• Supported and executed internal dialogue measures
• Planned and executed internal communication formats in the area of inclusion (Collaboration and Teamwork)
• Maintained accurate records and documentation of projects to inform stakeholders of progress and updates.

• Operated and maintained applicant tracking and candidate management systems.
• Collaborated with HR leadership regarding candidate salary determinations.
• Conducted reference checks, background screening and other pre-employment checks to verify information on applicant's resume.
• Conducted phone interviews to assess applicants relevant knowledge, skills, experience and aptitudes.

Resolved problems, improved operations and provided exceptional service and security.

• Maintained current knowledge of applicable sales and product changes in order to provide best possible service for all customer needs.
• Listened to customer details and offered matching solutions to meet wide range of requirements.
• Increased sales by offering advice on purchases and promoting additional products.

• Professional Development Studies: Music Business , 2024

• Completed Coursework: Grammy Go, 2024

• Influence of Music and Marketing on Youth Identity Formation (Cameroun): A Cross-Cultural Perspective, This project explored how music and marketing influence the formation of youth identities across different cultures. Using ethnographic methods and qualitative interviews, it aims to uncover the role of music in identity construction and analyze how targeted marketing strategies affect young people's perceptions of themselves. The study seeks to understand cultural variations in these processes - Research Project
• Thesis Statement: The Concept of Home in the Literature of German-Turkish Writers
• 2.0/4.0 GPA