JATO
Seung Hun Yang
Frankfurt,Hessen
Work Preference
Summary
With 10 years of experience at Kia Europe and Hyundai Motor Europe in automotive
pricing, financial analysis, and business strategy, I have developed my skills in pricing
strategy, financial planning, profitability enhancement, and market intelligence. I am skilled
in business analysis, competitor benchmarking, and cost planning, with strong expertise in
using tools such as SAP, JATO, and Microsoft Excel.
Overview
10
10
years of professional experience
Work History
Assistant Manager Pricing - Product and Pricing
Kia Europe GmbH
Frankfurt am Main
09.2020 - 05.2025
- Led pricing strategy for Niro, EV6, and EV9 in the European market, securing competitive positioning and profitability.
- Directed the full pricing process for new launches and model updates.
- Conducted continuous market trend studies with price tracking and adjustments, which contributed to achieving an 8.7% market share and a second-place ranking in Western Europe in the first quarter of 2025.
- Conducted quarterly competitor benchmarking across all European markets; developed reports for management that influenced strategic pricing decisions.
- Coordinated corrective actions with Sales and Finance to align retail prices with strategic targets, resulting in achieving profit targets, ranged from €1,500 to €2,500 per each sold unit.
- Maintained Feature Value Sets on JATO and ensured product data accuracy, supporting optimized product line-up configurations.
- Acted as the main point of contact for pricing-related topics with European subsidiaries and distributors, ensuring consistent and timely support.
Assistant Manager Pricing - Business Analysis & Product Cost Planning
Kia Europe GmbH
Frankfurt am Main
05.2017 - 08.2020
- Supported pricing process of new models and product enhancements from a financial perspective, ensuring profitability and accurate cost planning.
- Managed FOB adjustment process at VIN level, ensuring accurate market compensation and reducing pricing discrepancies by 95%.
- Analyzed and validated quarterly incentives with Sales teams, optimizing budget allocation and increasing alignment with business plans.
- Developed a CO2 analysis framework, enabling accurate compliance tracking and ensuring all markets stayed within yearly emission limits.
- Delivered high-level financial and pricing reports to CFO and HQ, streamlining decision-making processes.
Finance Analysis Administrator - Business Analysis Team
Hyundai Motor Europe GmbH
Offenbach am Main
04.2015 - 04.2017
- Analyzed monthly sales performance and created optimized incentive schemes.
- Supported strategic planning and operational budgeting, providing financial insights to senior management and HQ in Seoul.
- Facilitated strategy discussions with subsidiaries and distributors to identify sales support needs and maximize performance.
- Contributed to the implementation of a new Budget Management System, gathering cross-departmental requirements and ensuring successful digitalization of approval processes.
- Assisted Trade team in managing import/export documentation, ensuring regulatory compliance and smooth operations.
Education
Bachelor of Arts - International Trade
Dongguk University
Seoul, South Korea08.2015
Skills
Pricing Strategy & Market Positioning
Market Research & Competitor Benchmarking
Product Cost Planning & Profitability Optimization
Financial Analysis & Forecasting
Business Intelligence & Data Analysis
Cross-functional Collaboration
Tools: SAP, JATO, Microsoft Excel (Advanced)
Software
SAP
MS Office
Languages
English
Bilingual or Proficient (C2)
Korean
Bilingual or Proficient (C2)
German
Intermediate (B1)
Timeline
Assistant Manager Pricing - Product and Pricing
Kia Europe GmbH
09.2020 - 05.2025
Assistant Manager Pricing - Business Analysis & Product Cost Planning
Kia Europe GmbH
05.2017 - 08.2020
Finance Analysis Administrator - Business Analysis Team
Hyundai Motor Europe GmbH
04.2015 - 04.2017
Bachelor of Arts - International Trade
Dongguk University