Shaiane Barrios

Developed and managed digital marketing strategies focused on beauty, self-care, and wellness products. Combined creative content creation with effective sales techniques to build trust and increase conversions.

• Created persuasive product presentations and short-form videos to boost engagement and sales across Instagram and online platforms.
• Managed online customer interactions, providing personalized recommendations and post-sale support.
• Analyzed audience insights to optimize marketing campaigns and improve conversion rates.
• Collaborated with influencers and micro-brands to launch new beauty and wellness collections.
• Implemented storytelling and aesthetic visuals to strengthen brand identity and emotional connection with customers.

Key Achievements:

• Increased online sales through consistent, authentic, and value-based content.
• Developed strong customer relationships that led to repeat purchases and loyal communities.

• Developed engaging content focused on beauty trends and product reviews.
• Researched industry developments to ensure up-to-date information for readers.
• Collaborated with graphic designers to create visually appealing blog layouts.
• Edited and optimized articles for SEO to enhance online visibility.
• Managed social media accounts, increasing audience engagement and reach.
• Implemented feedback from readers to improve content quality and relevance.
• Assisted in planning editorial calendar, ensuring consistent content delivery.
• Analyzed website metrics to understand audience behavior and preferences.
• Facilitated clear communication between design team members, ensuring project goals were met on time and within budget constraints.

Created and managed a personal beauty and wellness blog focused on self-care, feminine confidence, and holistic well-being.

• Wrote blog articles, product reviews, and skincare guides tailored to women seeking natural and balanced lifestyles.
• Promoted beauty products and wellness brands through affiliate links and social media marketing.
• Managed online sales and customer communication via Instagram and email.
• Offered personalized recommendations and customer care to enhance trust and repeat purchases.