Summary
Overview
Work History
Education
Skills
Accomplishments
Software
Timeline
Hi, I’m

Shai Caleb Hirschson

Global ECD | MD
Berlin
Shai Caleb Hirschson

Summary

Talented and results-oriented creative professional with experience leading teams, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging. Strategic and results-oriented business leader with experience in strategy, creativity and operations. Skilled in developing and executing business plans to maximize profitability, streamline operations and maintain compliance with industry regulations. Proven people leader motivates and optimizes staff performance and productivity.

Overview

16
years of professional experience
11
years of post-secondary education
3
Languages

Work History

MassiveMusic Berlin GmbH
Multiple

Managing Director & Executive Creative Director
11.2022 - Current

Job overview

  • Continuous team growth across offices by scaling creative units by 25%
  • Created creative briefs and timeline to manage creative process from concept to completion.
  • Negotiated contracts with vendors and suppliers to establish timely delivery of materials and achieve mutually beneficial agreements.
  • Collaborated with senior management to develop and implement marketing initiatives.
  • Directed and supervised team of creatives to create award-winning audio / visual media campaigns.
  • Led team of designers to create comprehensive corporate identity system.
  • Spearheaded rebranding campaign to meet and exceed quarterly sales goals.
  • Mentored and trained creatives to help enhance skills and capabilities.
  • Designed innovative creative strategies to raise brand awareness and engagement for organization.
  • Formulated and monitored budgets to manage expenses and control costs.
  • Collaborated with marketing and advertising teams to maintain brand consistency across campaigns.
  • Researched emerging technologies and developed effective strategies for integrating into existing campaigns.

MassiveMusic Berlin GmbH (Formerly GINGER X MassiveMusic GmbH)
Berlin

Creative Managing Director
04.2019 - Current

Job overview

  • Increasing team size by 300%
  • Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
  • Managing global creative units of 20+ people
  • Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
  • Led change and transformation across business areas to deliver benefits and align company resources.
  • Monitored office workflow and administrative processes to keep operations running smoothly.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Negotiated new annual contracts and service agreements with vendors to achieve prime pricing.
  • Devised and implemented innovative and marketing campaigns to promote products and services.
  • Prepared annual budgets with controls to prevent overages.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Piloted cross-departmental projects to achieve successful delivery of new initiatives.

GINGER.BERLIN GmbH
Berlin

Managing Director & Founder
08.2018 - 04.2019

Job overview

  • Created and monitored promotional approaches to increase sales and profit levels.
  • Created organization's mission and vision statements for use by employees.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Prepared annual budgets with controls to prevent overages.
  • Directed market expansions to propel business forward, meet changing customer needs.
  • Defined company roles and responsibilities to establish and enhance processes.
  • Cultivated forward-thinking, inclusive and performance-driven company culture to lead industry innovations.
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Negotiated terms of business acquisitions to increase business base and solidify market presence.
  • Represented organization at industry conferences and events.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
  • Grew client base by 50%

nhb studios Berlin GmbH
Berlin

Creative Music Supervisor
10.2012 - 07.2018

Job overview

  • Leading German Post Production Facility with 5 Locations Across Germany
  • Preparation & Execution of Music Productions from Idea Conception to Delivery
  • New Business Acquisition and Development of Client Base
  • Personally Responsible for Designing, Building & Successfully Launching New Studios & Client Entertainment Floor as part of New Music Production Unit
  • Demonstrated high level of initiative and creativity while tackling difficult tasks.
  • Applied effective time management techniques to meet tight deadlines.
  • Leading German Post Production Facility with 5 Locations Across Germany,
  • Preparation & Execution of Sound Productions from import of AAF to Broadcast Master
  • Care and Maintenance of Existing Technology as well as Updates and Observation in Technical Development of New Hardware and Software
  • New Business Acquisition and Development of Client Base
  • External Representation at Events and Conventions
  • Customer Consulting in Creative and Technical Matters
  • Self-motivated, with strong sense of personal responsibility.
  • Used critical thinking to break down problems, evaluate solutions and make decisions.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Learned and adapted quickly to new technology and software applications.
  • Worked well in a team setting, providing support and guidance.
  • Strengthened communication skills through regular interactions with others.
  • Participated in team projects, demonstrating ability to work collaboratively and effectively.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Paid attention to detail while completing assignments.

Dreamspace Recordings Studios & Audio Post
Cape Town

Co-Founder, Producer & Senior Engineer
03.2008 - 08.2012

Job overview

  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Established foundational processes for business operations.
  • Presented production ideas and determined creative scenarios for production and delivery.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Maintained project costs through careful budgeting and monitoring of expenditures.
  • Co-ordination of daily business
  • Management of intimate team
  • Processing incoming job requests and time planning
  • Execution of productions
  • Book keeping

Education

Mix With The Masters
France

Mix With The Masters from Music Education
06.2013 - 06.2013

University Overview

Herzlia Primary, Middle & High School
Cape Town, South Africa

High School
01.1993 - 12.2003

University Overview

Skills

Media industry expertise

undefined

Accomplishments

Accomplishments

Shai Caleb Hirschson is a creative force in the music industry and continues to push the boundaries of what is possible with music in advertising and for brands. He is also an active member of the industry, serving on the board of juries for numerous organizations, including the Deutsche Werbefilm Akademie, Berlin Commercial Jury, Art Directors Club Germany, Immortal Awards Jury & Ciclope Executive Jury.

Software

Pro Tools

Apple Product Suite

Adobe Suite

Timeline

Managing Director & Executive Creative Director
MassiveMusic Berlin GmbH
11.2022 - Current
Creative Managing Director
MassiveMusic Berlin GmbH (Formerly GINGER X MassiveMusic GmbH)
04.2019 - Current
Managing Director & Founder
GINGER.BERLIN GmbH
08.2018 - 04.2019
Mix With The Masters
Mix With The Masters from Music Education
06.2013 - 06.2013
Creative Music Supervisor
nhb studios Berlin GmbH
10.2012 - 07.2018
Co-Founder, Producer & Senior Engineer
Dreamspace Recordings Studios & Audio Post
03.2008 - 08.2012
Herzlia Primary, Middle & High School
High School
01.1993 - 12.2003

Similar Profiles

  • Chiara Nacchia

    Chiara NacchiaChiara Nacchia

    Technischer Web Support at KBB GmbH – Internationale Filmfestspiele Berlin (Berlinale)Technischer Web Support at KBB GmbH – Internationale Filmfestspiele Berlin (Berlinale)

  • Abubakar Nawaz

    Abubakar NawazAbubakar Nawaz

    L1 user support at NXTBASE TECHNOLOGIES GMBH, berlinL1 user support at NXTBASE TECHNOLOGIES GMBH, berlin

  • Rayanne Diogenes

    Rayanne DiogenesRayanne Diogenes

    Working Student Procurement/Master Data Associate at KWS Berlin GmbHWorking Student Procurement/Master Data Associate at KWS Berlin GmbH

  • Fatma Ürek

    Fatma ÜrekFatma Ürek

    Specialist - Associate Director of Product at McKinsey & CoSpecialist - Associate Director of Product at McKinsey & Co

  • Zahra El Khalloufi

    Zahra El KhalloufiZahra El Khalloufi

    Marketing Manager French Market at Gala Group BrandsMarketing Manager French Market at Gala Group Brands

CREATE PROFILE
Shai Caleb HirschsonGlobal ECD | MD