Shaun Pace
Freelance marketing specialist
Ixelles, Brussels
Summary
Recently certified UX/UI designer, passionate about creating simple, engaging, and user-friendly digital experiences. Completed a Professional Diploma in UX Design, gaining hands-on experience with research, wireframing, and prototyping. Eager to grow in a collaborative team, and apply my creativity and problem-solving skills to real-world projects.
Overview
7
7
years of professional experience
1
1
Certificate
Work History
Freelance marketing specialist
Self-Employed
08.2022 - Current
- Executed ad campaigns and SEO strategies, increasing traffic and conversions for various clients.
- Managed social media pages, developing content strategies and monitoring performance metrics.
- Created custom illustrations aligned with clients' branding for impactful visual consistency.
- Provided graphic design services, producing high-quality content for online and print media.
- Collaborated with clients to align strategies with marketing goals, enhancing online presence.,
Marketing Executive
Evolution Gaming Ltd
Saint Julian's
10.2022 - 07.2023
- Transitioned from live casino to slots, acquiring expertise in both iGaming sectors.
- Managed marketing initiatives for NetEnt and Red Tiger, ensuring effective execution of activities.
- Designed and implemented social media strategies to enhance brand consistency across platforms.
- Promoted game launches with targeted campaigns, utilizing market research to refine messaging.
- Coordinated marketing activities for game launches, including affiliate marketing collaboration.
- Ensured timely delivery of marketing materials before product launches, including press releases and branded assets.
- Established KPIs for campaigns and analyzed performance using SEO and web analytics tools.
- Played a key role in organizing industry events like SiGMA Malta Expo and ICE London, managing logistics for optimal engagement.
Marketing Assistant
Evolution Gaming Ltd
Saint Julian's
09.2020 - 10.2022
- Generated and transformed marketing concepts into impactful ideas for game promotions.
- Strategized effective marketing approaches including photo/video shoots, merchandise, and social media.
- Collaborated with product marketing manager to optimize utilization of marketing materials on operator websites.
- Fulfilled customized banner and video requests for clients to enhance promotional efforts.
- Selected game-specific merchandise and prepared bags for the commercial team and exhibitions.
- Conducted competitor analysis to refine strategies for game promotion and market positioning.
- Managed NetEnt's and Red Tiger's websites, curating up-to-date marketing materials for new games.
- Directed photo/video shoots in Malta and Madrid, coordinating all aspects including models and content creators.,
Marketing Assistant
LifeStar Insurance
Malta
01.2019 - 08.2020
- Oversaw all marketing initiatives for LifeStar Insurance and Bupa Malta.
- Executed impactful promotional campaigns and curated branded merchandise.
- Conducted monthly marketing research on competitor product portfolios.
- Formulated strategic plans to enhance responsive marketing efforts in competitive landscape.
- Managed social media channels, boosting engagement and brand visibility.
- Organized a Brand Awareness Campaign for Bupa Malta's 50th anniversary.
- Achieved consistent 20% increase in new leads by encouraging portfolio expansion.
- Contributed to the rebranding of LifeStar Insurance from Global Capital Ltd.
Education
Professional Diploma - UX Design
09.2025
Professional Diploma - Graphic Designer Associate - Photoshop
02.2023
Professional Diploma - Digital Marketing
02.2022
Advanced Diploma - Marketing & Business Management
05.2020
Skills
- UX design and research
- Microsoft Office Suite
- Data analysis and visualization
- Graphic design (InDesign, Illustrator, Photoshop)
- Market research and SEO
- Content management (WordPress)
- Project management and planning
- Customer relationship management (CRM)
- Digital marketing strategies
- Content creation and writing
- Media relations and advertising
- Product launches and event management
- Social media strategy and engagement
- Keyword research and optimization
- Email marketing campaigns
- Usability testing and accessibility
- Prototyping and wireframing
- Design thinking principles
- User-centered design methodologies
- Mobile-first design approach
- Information architecture expertise
- User experience testing techniques
- Figma proficiency and visual design skills
Timeline
Marketing Executive - Evolution Gaming Ltd
10.2022 - 07.2023
Freelance marketing specialist - Self-Employed
08.2022 - Current
Marketing Assistant - Evolution Gaming Ltd
09.2020 - 10.2022
Marketing Assistant - LifeStar Insurance
01.2019 - 08.2020
ICE Malta - Professional Diploma, UX Design
ICE Malta - Professional Diploma, Graphic Designer Associate - Photoshop
ICE Malta - Professional Diploma, Digital Marketing
MCAST Institute of Business and Commerce - Advanced Diploma, Marketing & Business Management
Languages
English
Proficient (C2)
C2
Italian
Upper Intermediate (B2)
B2
French
Beginner
A1
Certification
- Professional diploma in UX design
- Professional diploma in digital marketing
- Advanced diploma in marketing
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