Shawn Beattie
Middletown
Summary
Extensive experience in developing, managing, and implementing digital marketing and loyalty initiatives across both owned and third-party platforms. Expertise in formulating and directing digital marketing strategies that optimize marketing investments, and have yielded over $700 million in acquisition revenue growth over a two-year period. A proven leader in the experimentation of digital experiences and the innovation of marketing capabilities, with over a decade of experience overseeing multi-million-dollar budgets for marketing, technology, and vendor services. Possess a strong ability to lead, inspire, and motivate individuals and teams to deliver outstanding results. A strategic problem-solver and creative thinker, with a proven ability to influence and align cross-functional teams toward shared goals.
Overview
12
12
years of professional experience
Work History
Managing Director, Product Owner
JPMorgan Chase
Wilmington
08.2021 - Current
- Defined and guided the overarching vision and strategic product direction to accelerate acquisition marketing growth across the portfolio.
- Lead a team of over 100 professionals, enhancing digital experiences to drive acquisition growth, and managing a 35-person product organization directly.
- Directed $20 million in technology and product investments, generating over $450 million in annualized revenue growth in 2024, and marking three consecutive years of increasing returns on product investments.
- Directed comprehensive analytical reviews of acquisition marketing funnel performance for feature and experimentation prioritization.
- Introduced structured, collaborative discovery and experimentation practices that accelerated time to market, improved success rates, and lowered costs.
Marketing Director, Card Acquisitions
JPMorgan Chase
Wilmington
01.2016 - 07.2021
- Directed the strategy for card acquisitions and customer marketing capabilities, including digital channel investment, to drive growth and performance.
- Led a high-impact marketing performance team focused on delivering personalization capabilities, and enhancing overall marketing efficiency.
- Oversaw the design and execution of all technology initiatives supporting acquisition and customer marketing efforts
- Managed the firm’s strategic relationships with key marketing vendors, with a budget exceeding $50 million.
- Led a capabilities team responsible for end-to-end execution of digital marketing initiatives, with an emphasis on mobile engagement, personalized offers, and integrated multi-channel campaigns.
Marketing Director, Loyalty Marketing
JPMorgan Chase
Wilmington
01.2013 - 12.2015
- Oversaw multi-million-dollar technology initiatives focused on advancing digital capabilities, and integrating with third-party content providers and content management systems.
- Served as Program Director for a large-scale, multi-vendor technology initiative focused on enhancing digital and loyalty marketing capabilities, with significant integrations with external content providers and CMS.
- Accountable for resource allocation and investment decisions related to loyalty-driven technology projects.
- Led business and IT architecture teams and managed a sizable resource pool responsible for executing key technology initiatives.
Education
MBA - Business Management
Goldey Beacom College
Wilmington, DE05-2002
Bachelor of Science - Financial Management
Virginia Tech University
Blacksburg, VA05-1997
Skills
- Product management
- Strategic planning
- Data analysis
- Digital marketing
- Budget management
- Team leadership
- Vendor management
- Customer acquisition
- Problem-solving aptitude
- Cross-functional collaboration
- Stakeholder engagement
Timeline
Managing Director, Product Owner
JPMorgan Chase
08.2021 - Current
Marketing Director, Card Acquisitions
JPMorgan Chase
01.2016 - 07.2021
Marketing Director, Loyalty Marketing
JPMorgan Chase
01.2013 - 12.2015
MBA - Business Management
Goldey Beacom College
Bachelor of Science - Financial Management
Virginia Tech University
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