Summary
Overview
Accomplishments
Timeline
Work History
Education
Skills
Volunteer
Shrey Pandey

Shrey Pandey

Munich

Summary

Employer branding and communications professional with over 8+ years of experience in global organizations. I'm curious about human behavior, exploring employee expectations and what makes people tick. Specific expertise in building employer brands and employee engagement through EVP development, impactful content, and creative campaigns focusing on people and organizational culture, purpose and values, DEI, social impact, & ESG.

My key strengths are my ability to think strategically and commercially while driving activity that resonates and builds connections with diverse audiences. Able to navigate complex, global organizations and quickly build strong, trusted relationships with senior stakeholders across HR, Sustainability, Technology, DE&I, and Marketing.

Overview

9
9
years of professional experience

Accomplishments

  • Led global communications, both internal and external for BCG’s new Employee Value Proposition to attract talent and improve employee engagement. Shortlisted for Employer Brand Management Awards (EBMAs), for ‘Best Communication of the Employer Brand to the External Audience’ result due on September 21st, 2023.
  • Developed BCG’s Talent Advocacy Program from the ground up with over 150+ people in the network with a digital reach of 10+ million people.
  • Awarded Brucy’s Marketing and Branding Award in the Brand Impact category for employer branding communications campaign – Beyond is where we begin at BCG.
  • Awarded Barclays Values award in the category ‘Service’ for leading crisis communications during the COVID-19 pandemic.
  • Awarded Barclays Values award in the category ‘Excellence’ for leading employer branding efforts resulting in double-digit growth in visits, subscriptions, and engagement.

Timeline

Global Corporate Communications Working Student

Boston Consulting Group
06.2022 - Current

Master of Arts - Media And Communications

Macromedia University Of Applied Sciences
10.2021 - 09.2023

Marketing and Communications Assistant Manager

Xceedance India Private Limited
04.2021 - 08.2021

Corporate Communications Manager

Barclays Execution Services Limited
11.2017 - 04.2021

Business Development Executive

Statcon Energiaa Private Limited
06.2014 - 10.2016

Bachelor of Science - Instrumentation Engineering

Uttar Pradesh Technical University
09.2010 - 07.2014

Work History

Global Corporate Communications Working Student

Boston Consulting Group
06.2022 - Current
  • Developed and executed BCG’s internal and external communications strategy for the global talent acquisition function and set up measurable KPIs to measure the reach, engagement, and impact of communication efforts.
  • End-to-end management editorial calendar including communication delivery across channels for various formats like leadership communications, intranet, newsletters, town hall meetings, digital signage, videos, social media posts, etc.
  • Supported senior leadership team (SLT) in creating effective vehicles for communication, and thought leadership, advised and owned content creation and presentation across channels like email, blog, and podcast along with the frequency of touchpoints with regular follow-up to ensure consistent delivery.
  • Developed a network of brand advocates supporting the employee advocacy program and shared best practices for creating and presenting content to attract talent to BCG.
  • Demonstrated expertise in public affairs, media relations, and inquiries, generated 40+ earned media features across top-tier publications like Fortune, SHRM, Business Insider, Financial Times, etc. for the Global Talent Acquisition leaders (Chief Talent Officer, Chief Marketing Officer, Head of Employer Branding)
  • Supported crisis comms in the ongoing Ukraine conflict by creating an internal website for donations and support for displaced employees.
  • Built and managed intranet content for PR, Rewards, Policies, and Employer Awards pages.

Marketing and Communications Assistant Manager

Xceedance India Private Limited
04.2021 - 08.2021
  • Developed and launched Xceedance’s new global employer branding and digital communication strategy in collaboration with two PR agencies for social media and employer branding for the identified target audience.
  • Implemented and activated crisis comms while demonstrating strong organizational skills and exceptional written and verbal communication at all levels during the second COVID-19 wave in India to ensure regular touchpoints through digital channels like emails, town hall meetings, and intranet news.
  • Developed the people positioning and messaging framework to support and amplify the global purpose, strategy, and values across employee touchpoints and owned, paid, and earned media.
  • Showcased excellent communication competencies while driving the editorial calendar to drive quality internal communications representing all regional teams, and processes and driving internal brand presence through engaging and consistent narrative.
  • Managed corporate LinkedIn accounts increasing organic engagement by 43% in 4 months.
  • Created and managed the global intranet content ensuring content accuracy, relevancy, and consistency of information for all employees.
  • Designed and rolled out a global social employee advocacy program on Yammer including training social ambassadors across key regions including the Americas and APAC

Corporate Communications Manager

Barclays Execution Services Limited
11.2017 - 04.2021
  • Led BX India's rise to rank 1 from rank 23 in three years in India's Great Place to Work certification by conceptualizing and leading strategic communications campaigns across channels.
  • Developed and executed a comprehensive internal communications strategy resulting in a yearly increase in employee engagement and awareness.
  • Demonstrated exceptional stakeholder engagement skills while authoring executive communications for 4 managing directors and 7 directors, demonstrating exceptional interpersonal skills with a special focus on attention to detail to achieve the right-first-time results.
  • Led successful change initiatives, showcasing strong issues management skills, decision-making, and problem-solving abilities in navigating complexity and ambiguity to drive positive sentiments and build resilience within teams to adapt to critical organization-wide changes.
  • Rolled out 50+ communications campaigns like This Is Me (DE&I), BeMore@Barclays (EVP), BeWell, Life@Barclays, 5 Star, etc. across internal and external audiences.
  • Exhibited strong networking skills while collaborating closely with internal stakeholders to ensure consistent and effective communication across the organization, fostering creativity and innovation in messaging.
  • Mentored and managed a team of 5 specialists, driving enterprise-wide engagement activities and fostering a collaborative work environment while driving team player spirit within my team.
  • Established internal comms KPIs and conducted regular employee surveys and feedback sessions to measure the impact of communication efforts through performance analysis.
  • Demonstrated the ability to adapt and exceptional organizational skills during the COVID-19 pandemic by leading change and crisis communications – formed a network of 150 champions to provide ongoing support to employees and built and executed an integrated communication strategy to enable, inform, and support employees.

Business Development Executive

Statcon Energiaa Private Limited
06.2014 - 10.2016

Education

Master of Arts - Media And Communications

Macromedia University Of Applied Sciences
Munich, Germany
10.2021 - 09.2023

Bachelor of Science - Instrumentation Engineering

Uttar Pradesh Technical University
Noida, India
09.2010 - 07.2014

Skills

  • Copywriting, Proofreading, Editing
  • Project Management
  • Internal Communications
  • External Communications
  • HR Communications
  • Social Media
  • Storytelling
  • Executive-level Communications
  • Corporate Reputation
  • Employee Value Proposition (EVP)
  • Talent Attraction
  • Stakeholder Management
  • Team Management, Teamwork
  • Creative and Strategic Messaging
  • PR Strategy
  • Employee Newsletters
  • Community Management
  • Managing Communications Channels
  • Brand Management
  • Marketing Materials
  • Corporate Communications
  • HubSpot, WordPress, Sitecore
  • Microsoft PowerPoint, MS Office
  • Papirfly, Yammer, Slack,
  • Email Marketing Software, Salesforce
Shrey Pandey