Shreya
Mumbai,Mumbai
Summary
Dynamic marketing professional with 7+ years of experience in influencer marketing, brand strategy, and business development across beauty, lifestyle, finance, and wellness industries. Proven expertise in Instagram & YouTube influencer campaigns, long-term creator partnerships, and data-driven campaign optimization. Recognized with multiple awards at Purplle.com for delivering high-impact campaigns and team leadership. Adept at combining creativity with analytics to build brand presence, boost engagement, and drive measurable ROI.
Overview
9
9
years of professional experience
Work History
Influencer Marketing Manager
Supernova Vale Chain Services Pvt.Ltd/
05.2025 - Current
- Executed Instagram & YouTube influencer campaigns, boosting brand awareness.
- Managed Auric’s social media handles, ensuring consistent audience engagement.
- Coordinated with agencies and influencers for SKU-based monthly campaigns.
- Optimized campaign performance through analytics and built long-term creator partnerships.
- Worked closely with the Vice President (IIM alumnus), gaining exposure to strategic decision-making.
Assistant Influencer Marketing Manager
Purplle.com (Manash Lifestyle Pvt. Ltd.)
03.2021 - 05.2025
- Promoted from Executive to Assistant Manager within one year for exceptional performance.
- Earned 4 awards in 3 years for consistently driving successful influencer campaigns.
- Lead influencer marketing strategies across Instagram & YouTube, improving visibility and engagement.
- Managed influencer partnerships, cost negotiations, and end-to-end campaign execution.
- Optimized campaigns through data-driven insights, ensuring measurable ROI.
- Supervised Relationship Managers and collaborated cross-functionally to deliver business growth.
Influencer Relationship Manager
Angel broking
10.2020 - 02.2021
- Built strategic partnerships with YouTube finance influencers to promote trading services.
- Onboarded top creators, strengthening credibility and driving new trader acquisition.
- Negotiated partnerships and executed targeted campaigns to expand brand reach.
Communication Manager
Sarva
09.2019 - 05.2020
- Directed branding initiatives, leading creative development for online & offline marketing.
- Supervised a design team and delivered publication-ready content aligned with brand identity.
- Supported marketing, PR, and media strategies, enhancing brand visibility.
- Oversaw campaign planning, communication strategy, and digital marketing activities.
Business Development and Brand strategist
Flipside Brand Solutions
09.2018 - 07.2019
- Designed influencer campaigns and advertising strategies to boost client brand positioning.
- Built and maintained influencer relationships, tracking ROI for campaign effectiveness.
- Secured new business opportunities, delivering growth while retaining key clients.
- Led creative teams in producing pitch decks, campaign strategies, and brand messaging
Business development manager
LY export
04.2016 - 05.2018
- Roles & Responsibilities:
- Established rapport with potential clients and arranged meetings.
- Planned and executed new marketing initiatives.
- Conducted research to identify new opportunities and markets.
- Increased customer value while attracting new clients.
- Focused on expanding sales and developing new markets.
- Attended conferences, meetings, and industry events.
- Developed client quotes and proposals.
- Set goals for the development team, ensuring business growth objectives were met.
Education
Higher Secondary -
DHANBAD PUBLIC SCHOOL
Bachelor of Commerce - undefined
SHOBHIT UNIVERSITY
01.2014
Skills
- Influencer Marketing Strategy (Instagram & YouTube)
- Social Media Management & Content Strategy
- Influencer Relationship Management & Negotiation
- Campaign Execution, Tracking & ROI Optimization
- Data-Driven SKU Selection & Performance Analytics
- Brand Strategy & Positioning
- Business Development & Strategic Partnerships
- Team Leadership & Cross-Functional Collaboration
- Market Research & Consumer Insights
- Creative Direction & Marketing Communications
- Award-Winning Campaign Innovation
- Client & Stakeholder Relationship Management
LANGUAGES
English: Fluent
Hindi: Fluent
Timeline
Influencer Marketing Manager
Supernova Vale Chain Services Pvt.Ltd/
05.2025 - Current
Assistant Influencer Marketing Manager
Purplle.com (Manash Lifestyle Pvt. Ltd.)
03.2021 - 05.2025
Influencer Relationship Manager
Angel broking
10.2020 - 02.2021
Communication Manager
Sarva
09.2019 - 05.2020
Business Development and Brand strategist
Flipside Brand Solutions
09.2018 - 07.2019
Business development manager
LY export
04.2016 - 05.2018
Bachelor of Commerce - undefined
SHOBHIT UNIVERSITY
Higher Secondary -
DHANBAD PUBLIC SCHOOL
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