Shreyas Baweja
Berlin,BE
Summary
Product Leader with 9+ years' experience scaling consumer-facing [Ecommerce] products across 10 European markets, driving measurable growth in acquisition, retention, and customer lifecycle. Drove up to [2x] conversion, [20%] higher AOV, and lead an [80M+ portfolio] across web and mobile platforms. Expert in product discovery, conversion rate optimization, data-driven experimentation, and go-to-market strategy.
Overview
11
11
years of professional experience
Work History
Product Lead
Outfittery GmbH
09.2024 - 09.2025
- Owned digital strategy across Web/iOS/Android, driving growth, retention, and monetisation for an €80M+ ecommerce portfolio.
- Led a 12-person cross-functional team; set KPIs, defined roadmap, and ensured delivery across growth, CX, and platform health.
- Scaled Womenswear to €20M+ ARR through discovery-led features, repeat engagement loops, and personalised journeys.
- Rebuilt the Preview flow using interaction-based personalisation; delivered €3M+ uplift, +€30 AOV, +15% retention.
- Modernised returns/payments workflows (€2.5M+ monthly volume), cutting friction and improving cash realisation by 7+ days.
- Migrated transactional comms and billing systems; improved reliability, compliance, and customer trust across all touchpoints.
- Acted as single-threaded owner for all digital initiatives—partnering with marketing, ops, finance, logistics, BI, and CRM.Spearheaded integration of a third-party to modernise billing and invoicing platform, managing the alignment of regulatory, operational, and technical dependencies in a complex payment-focused project.
- Product Lead (Principal Product Manager scope)
- Led cross-functional teams to define product vision and roadmap.
- Managed end-to-end product lifecycle from conception to launch.
Senior Product Manager
Outfittery GmbH
09.2022 - 08.2024
- Delivered >100% uplift in conversion via end-to-end funnel optimisation (ads → landing → onboarding → repeat).
- Drove UK market launch (€5M ARR target); owned GTM, CRM, localisation, and phased rollout strategy.
- Led pricing/monetisation experimentation (e.g., styling fees) using rapid validation cycles.
- Reduced churn by 5% and raised LTV by €80 via a complete returns experience redesign.
- Improved app stability from ~95% → >99% crash-free users through engineering and QA alignment.
- Expanded the personalised “YourShop” module; validated uplift with controlled A/B tests.
- Migrated acquisition funnel to API-first architecture to increase experimentation velocity.
Product Manager
Outfittery GmbH
07.2021 - 08.2022
- Launched Womenswear MVP and scaled it profitably to international markets with marketing and operations.
- Built a custom homepage CMS, 2×'ing campaign velocity and reducing go-live bottlenecks.
- Delivered “PayNow” payment option to shorten order-to-cash cycles and reduce ops errors.
- Implemented Mixpanel/Amplitude analytics foundations for data-driven growth and test velocity.
- Operationalised funnel experiments and user-journey insights across teams.
Software Business Analyst
Infosys Ltd.
02.2015 - 07.2019
- Delivered regulatory & infrastructure upgrades for RBS, Morgan Stanley & Amex; Improving cost, speed, & reporting automation.
- Worked cross-functionally across global engineering, BAs, and compliance in agile delivery.
- Mentored junior engineers, fostering skills in coding best practices, design thinking and problem-solving.
Education
MBA - Leadership, Digital Marketing, Capital Markets
Frankfurt School Of Finance And Management
Frankfurt am Main, Germany09.2020
Bachelor of Engineering - Mechanical Engineering
Punjab University
Chandigarh, India05.2014
Skills
- Cross-Functional Team Leadership
- Product Roadmapping & Delivery
- Growth, Retention & Monetization Strategy
- Conversion Rate Optimization (CRO)
- Funnel & Experimentation Optimization
- A/B Testing, Hypothesis-Validation Testing
- Product Discovery & Design Sprints
- Data Analytics & Insights
- Go-to-Market Planning & Execution
- Stakeholder & Executive Management
- Customer-Centric Product Strategy
- Performance & Revenue Optimization
- Customer Lifecycle & Journey Optimization
Languages
English
Bilingual or Proficient (C2)
German
Beginner (A1)
Hindi
Bilingual or Proficient (C2)
Punjabi
Intermediate (B1)
Timeline
Product Lead
Outfittery GmbH
09.2024 - 09.2025
Senior Product Manager
Outfittery GmbH
09.2022 - 08.2024
Product Manager
Outfittery GmbH
07.2021 - 08.2022
Software Business Analyst
Infosys Ltd.
02.2015 - 07.2019
MBA - Leadership, Digital Marketing, Capital Markets
Frankfurt School Of Finance And Management
Bachelor of Engineering - Mechanical Engineering
Punjab University