Simran Purswani
Dubai
Summary
Diligent and meticulous growth marketer on a focused mission: connection. My campaigns leverage data from Sales and CRM teams to adapt and succeed in B2B, resulting in remarkable organic growth. With experience in Engineering Services and Luxury Fashion I've consistently proven my ability to effectively network and develop relationships with Fortune 500 companies.
Overview
3
3
years of professional experience
1
1
Certification
Work History
MARKETING MANAGER
Tritorc Equipments Pvt Ltd.
09.2023 - Current
- Data & funnel health check
- Competitor snapshot
- Market & persona segmentation• Brand positioning & messaging platform, 3-Year GTM roadmap
- Review & baseline CPL/SQL
- Brand & Asset Build - Visual Identity, Website in React JS, 9 Subdirectories Management
- CRM/API plug ins
- LinkedIn & YouTube content ops; earned trade-press PR; technical webinars; key exhibitions (ADIPEC, PowerGen, Windergy)
- Performance Lead-Gen – Technical-long-tail SEO, ABM on 100-200 target accounts, intent display, email nurtures.
- Launched marketing funnels with efficient use of tools like Google Tag Manager, SemRush and Google Search Console (SEO) resulting in website traffic of 2000 per week.
- Sales Kit for client facing teams in MENAC region, USA and APAC region.
- CxO LinkedIn POV posts, podcast slots, keynote abstract.
- Sales Optimization & Tech Enablement - Funnel architecture & CRM hygiene
Marketing Executive
Penelope Chilvers
01.2023 - 09.2023
- Zendesk executive for Point of Sales CRM, Marketing Support, VIP Clients and Personal Shopping Strategy, Management of Data Capture Tool and Customer Loyalty Programme.
- Automated promo campaigns on Zendesk and Meta Ads Manager.
- Crafted compelling SEO product descriptions with brand's narrative that are live on the website.
- Close collaboration with the Design team and Brand Partnerships team to build catalogs.
- Timely website maintenance and overlooked content management systems on WordPress.
- Worked on site in 4 stores across London for optimal inventory management.
MARKETING ASSISTANT
Eudon Choi LTD
06.2022 - 12.2022
- Liaised with a third party PR agency in London, Paper Mache Tiger in the development of a comprehensive paid acquisition strategy across Google, Facebook and digital fashion newsletters to drive e-commerce.
- Proofread all brand communications for retail and wholesale stockists across UK, Europe, US, UAE, China and Korea.
- Proficient use of Adobe Photoshop and Adobe Illustrator for retouching and look book creation.
- Grew social media following by 36% in 5 months by managing accounts with Sprout Social.
- Required high level of customer communication on Zendesk, for private orders and PR packs.
Education
MSc - International Fashion Marketing
Coventry University
03.2023
B.Des - Fashion Design
Istituto Marangoni
03.2020
No Degree - Fashion Design
National Institute of Fashion Technology
Mumbai 05-2018
Skills
- LinkedIn Algorithm
- Zendesk
- Shopify
- SemRush
- Google Analytics
- Google Ads
- CRM
- A/B Testing
- Paid Ads
- PPC
Certification
- Google Data Analytics Digital Marketing certificate
- HubSpot Inbound Marketing
Languages
English
Bilingual or Proficient (C2)
Italian
Beginner (A1)
Timeline
MARKETING MANAGER
Tritorc Equipments Pvt Ltd.
09.2023 - Current
Marketing Executive
Penelope Chilvers
01.2023 - 09.2023
MARKETING ASSISTANT
Eudon Choi LTD
06.2022 - 12.2022
B.Des - Fashion Design
Istituto Marangoni
MSc - International Fashion Marketing
Coventry University
No Degree - Fashion Design
National Institute of Fashion Technology