Beata Anna Skotnicka
Freiberg a.N.
Summary
International expertise in Digital Sales, Automotive Strategy, Communications, and IT. Strong record in driving digital transformation and executing strategy with clear, measurable results. Extensive experience building and managing digital platforms (e.g., Mercedes-Benz Online Store, Corporate Website). Skilled in performance management, reporting optimization, and agile as well as classic project-management methods. Proven people leader with a strong ability to guide teams, align stakeholders, and steer complex interdisciplinary MB teams.
Overview
26
26
years of professional experience
Work History
Team Lead, Online Store Product Mgmt. Performance
MB AG
07.2018 - Current
- Online Vehicle Store: Lead the development and implementation of the Used-Car Strategy and the launch of 12 new Used-Car Stores by the end of 2025. Steer conversion-optimization initiatives for the New-Car Online Funnel and lead the cross-functional Analytics & Customer Insights team.
- Performance Management: Built and led the team for defining and executing impact-driven measures directly contributing to Digital MAD KPIs (Online Sales).
- Digital Customer Journey: Designed and operated a central demand-management process and tool for 50+ digital products within the Digital House (OneEntry).
Manager, Business Strategy MBC
Daimler AG
07.2015 - 07.2018
- Strategy development & communication; Acted as representative for the Head of Corporate Strategy MBC
- Project Lead for MBC Executive Event (E0-E2) including concept & implementation. Highlights: 2016 Digitalization, 2017 MBC Transformation, and 2018 #1 CORE & CASE
- Supervisory Board’s Strategy Days: yearly MB content concept & organizational framework
Team Lead, Corporate Website (daimler.com)
Daimler AG
01.2009 - 06.2015
- Head of Daimler Corporate Website & Acted as Representative for the Head of Digital Platforms
- Led Relaunch with simultaneous introduction of a new content management system (FirstSpirit)
- Cross-functional control and assurance of all Business Stakeholders - especially Investor Relations for financial reporting of Daimler AG in the internet
- Budget planning & controlling incl. governance of the agencies
Team Lead, IT Communications, CIO Office
DaimlerChrysler AG
01.2006 - 12.2008
- Holistic Communication Management for Sr. VP & CIO
- Development & execution of the ITM Communication Strategy and initiatives in the regions EMEA & APAC; after de-merger with global responsibility
- Development & implementation of image-enhancing measures for IT
- From 11/2007 to 12/2008 in maternity leave/parental leave
Project Assignment: Research & Technology Communication
DaimlerChrysler AG
10.2005 - 12.2005
- Part of the concept development team for the “Fascination and Technology” exhibition at the new Mercedes-Benz Museum
IT Infrastructure (CIO & CTO Office)
Chrysler Group
04.2004 - 09.2005
- Optimized global IT infrastructure reporting for the ITM Balanced Scorecard and monthly ITI Scorecard
- Designed and implemented the ITI project quality-review process to measure application customer satisfaction
- Assessed ITM skill and competence management processes, defined actionable recommendations, and product management of the related application
IT Communications
DaimlerChrysler AG
08.2001 - 03.2004
- Established the ITM communications department in partnership with management
- Developed and executed the global IT Communication Strategy for the merged ITM organization
Trainee
DaimlerChrysler AG
04.2000 - 08.2001
- Trainee program R&D (ATG), Stuttgart
Education
Diplom-Betriebswirtin (FH) - Business Administration, Specialization in Marketing
Pforzheim University of Applied Sciences
04.2000
Skills
- IT: Microsoft Office, Content Management Systems, Web Analytics, JIRA/Confluence, common AI tools
- Languages: German, English, Polish - fluent
Timeline
Team Lead, Online Store Product Mgmt. Performance
MB AG
07.2018 - Current
Manager, Business Strategy MBC
Daimler AG
07.2015 - 07.2018
Team Lead, Corporate Website (daimler.com)
Daimler AG
01.2009 - 06.2015
Team Lead, IT Communications, CIO Office
DaimlerChrysler AG
01.2006 - 12.2008
Project Assignment: Research & Technology Communication
DaimlerChrysler AG
10.2005 - 12.2005
IT Infrastructure (CIO & CTO Office)
Chrysler Group
04.2004 - 09.2005
IT Communications
DaimlerChrysler AG
08.2001 - 03.2004
Trainee
DaimlerChrysler AG
04.2000 - 08.2001
Diplom-Betriebswirtin (FH) - Business Administration, Specialization in Marketing
Pforzheim University of Applied Sciences