Sofia Santhappan
Dresden
Summary
Results-driven Business Development Executive with an MBA in International Healthcare Management background and a robust skill set in business development, customer relationship management, and administrative processes. Detail-oriented team player with strong organizational skills. Willingness to take on added responsibilities to meet team goals.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Business Development Executive
Quodata, New, GmBh
12.2022 - Current
- Conducted Market research to identify new business opportunities and explore product-market fit
- Implemented innovative ideas and devised strategic action plans to reach the target audience effectively
- Lead Generation, Lead Qualification, and Prospecting
- Proactively reached out to leads through cold emailing and cold calling to drive inbound leads
- Managed social media with content generation and implementing social media marketing strategies
- Established and nurtured relationships with potential clients through organic research and LinkedIn outreach
- Identified and cultivated collaborative partnerships through negotiation
- Performed Competitor analysis to evaluate the gaps and competitive advantage to enhance business strategy
Market Research Executive
Kudos Health Research, Cello Health GmBh
06.2022 - 09.2022
- Conducting credible peer-to-peer conversations for market research studies - health sector in given countries worldwide
- Conducted over 40 interviews (CATI) in a friendly, multinational atmosphere with a focus on diversity and inclusion
- Engage with the target audience for research studies through LinkedIn.
Consultant Coordinator - Global Vision Management Consultant
03.2020 - 10.2021
- Managed documentation to ensure efficient document management processes
- Acted as a liaison between Lead Consultant, Marketing team, and customers to achieve customer satisfaction and retention
- Verified the authenticity of paperwork and supporting documents.
Education
MBA - International Healthcare Management
SRH University of Applied Sciences
Berlin,09.2023
M.Sc. - Applied Microbiology
University of Madras
Chennai, Post Graduate Certification - Applied Management
Nelson Marlborough Institute of Technology
2021
Skills
- CRM Platform: Brevo
- Software: Saleshandy (Email automation software), CATI (Telephonic Software)
- Social Media Content Writing
- Direct Email Campaigns
- Lead Pipeline Development
- Prospecting and Cold Calling
- Effective Customer Communication
- Quarterly Reviews
- Outreach Management
Certification
Certification:
- Certification in “The Fundamentals of Digital Marketing” by Google
- Certification in “Digital Marketing” by HubSpot Academy
- Diploma in “Implementing Customer Care in Management” by Alison - Empower Yourself
Languages
English
Advanced (C1)
German
Elementary (A2)
Timeline
Business Development Executive
Quodata, New, GmBh
12.2022 - Current
Market Research Executive
Kudos Health Research, Cello Health GmBh
06.2022 - 09.2022
Consultant Coordinator - Global Vision Management Consultant
03.2020 - 10.2021
MBA - International Healthcare Management
SRH University of Applied Sciences
M.Sc. - Applied Microbiology
University of Madras
Post Graduate Certification - Applied Management
Nelson Marlborough Institute of Technology
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