Soham Mukul

• Revamp of website content for all product lines through SEO keyword research and strategic writing of texts.

• Development and management of appealing social media content calendars to ensure brand consistency on all platforms.

• Use of A/B tests, customer journey analysis and competitive research to optimise marketing strategies.

• Analyzed B2B marketing strategies at PagerDuty, a leading cloud service provider specializing in incident response
• Identified and investigated potential B2B marketing improvement opportunities and contributed to strategic planning.

• It was a cooperation project with a USA based Puzzels company named, The Cubicle and THWS University
• We Analyzed cultural, market and competitive factors for a potential market entry of The Cubicle in India
• We devoloped a preliminary marketing plan to gain strategic insights
• Using the research under previously mentioned parameters, we presented Indiarelevant marketing campaign ideas using creative and culturally applicable means such as memes and festivals.

• I worked as a project head at SprintBox GmbH in collaboration with my university and took care of efficient project management, task analysis and role allocation
• Our ongoing work included the design of dashboards, the optimization of data transfer and the implementation of a secure system with VTscada
• I also structured data access according to the company hierarchy
• This is where my real-time expertise in project management, strategic planning and technological integration came into play.

• Conducted an in-depth analysis of Mondu, a B2B digital payment solutions company, to evaluate the effectiveness of existing digital marketing strategies
• Developed and recommened measures to strengthen the brand's digital presence and engagement on various media platforms
• My responsibilities were around the areas of Email marketing Automation and Linkedin.

• Worked on developing and launching specialized products for Indian students pursuing undergraduate studies in Germany
• Worked with seminars, counseling sessions and conducted product market research, contributing insights for strategic decisions.

• Worked with a group of colleagues to build a startup from the ground up, originally called "Dazed", aimed at innovating the party industry in Germany, especially with regard to the problems of students
• Developed a model referred to as "Tinder for parties" to strategically solve problems for both clubs and students
• Successful implementation of an interactive application that includes both B2B and B2C models
• The company has evolved under the name "Night Pulse" and is currently led by my colleague
• It recently received initial funding of 7500 euros.