Sonja Egerer
Puschendorf,BY
Summary
Strategic and results-driven Senior Manager at Adidas AG, with a proven track record in strategic planning, operations management, and product development. Spearheaded a variety of initiatives to enhance footwear performance, including the implementation of new midsole and outsole technologies. Known for boosting team productivity, accelerating innovation, and fostering a culture of continuous improvement. Skilled in talent development, complex problem-solving, and driving speed-to-market through an agile and adaptive mindset. Successfully led cross-functional teams to deliver 15+ new products annually, optimizing resource allocation and streamlining processes for greater operational efficiency.
Overview
2026
2026
years of professional experience
Work History
Senior Manager Developer FW
Adidas AG
Herzogenaurach, Germany
09.2004 - 01.2026
- Mentored junior managers, fostering leadership skills and promoting professional growth.
- Spearheaded sustainability initiatives, integrating eco-friendly practices into operations.
- Provided strong leadership to enhance team productivity and morale.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
- Implemented innovative solutions to overcome challenges, leading to enhanced productivity levels.
- Consistently met or exceeded annual performance targets set by senior leadership.
- Train and onboarding new partners in Asia ( Vietnam, Indonesia, China)
- Calendar creation for speed projects
- I am currently lead a successful team and develop shoes for kids, sandal, bike, climb, trail running, hiking with and without waterproof membrane
Product Development Manager Footwear
Adidas AG
Herzogenaurach, Germany
2016 - 01.2021
- Collaborated with engineering and marketing departments to streamline product development processes, increasing efficiency.
- Managed product lifecycle from concept to launch, ensuring timely delivery and adherence to quality standards.
- Developed comprehensive project plans, outlining scope, resources, timelines, and risk management strategies for successful execution.
- Oversaw development of more than 15 new products each year.
- Collaborated with marketing teams to create compelling product messaging, leading to increased sales and market share.
- Enhanced product development processes by streamlining workflows and improving communication between departments.
LO Developer Commercialisation
Adidas AG
HoChiMinh Vietnam
2014 - 2016
- Developed and maintained scalable manufacturing solutions to enhance product performance and user experience.
- Led cross-functional teams in agile development processes to ensure timely project delivery and stakeholder satisfaction.
- Updated old code bases to modern development standards, improving functionality.
- Coordinated deployments of new footwear developments, production updates and fixes.
Team Lead Color Illustrator
Adidas AG
Herzogenaurach, Germany
2012 - 2015
- Led cross-functional teams to enhance operational efficiency and meet production goals.
- Developed training programs to mentor junior staff on best practices and processes.
- Streamlined workflows, resulting in improved productivity across all departments.
- Facilitated regular team meetings to align objectives and foster collaboration among members.
Color Illustrator
Adidas AG
Herzogenaurach, Germany
2011 - 2015
- Collaborated with cross-functional teams to ensure alignment on design concepts and marketing strategies.
- Conducted market research to inform design trends and consumer preferences, enhancing relevance of visual assets.
- Reviewed and provided feedback on designs, ensuring high-quality standards and adherence to brand guidelines.
- Enhanced visual storytelling by creating compelling illustrations for various head to toe outfits.
Product Test Manager
Adidas AG
Herzogenaurach, Germany
2006 - 2010
Assistant Product Test Manager
Adidas AG
Herzogenaurach, Germany
2004 - 2005
- Led comprehensive testing strategies to ensure product quality and performance standards.
- Developed and implemented testing protocols that improved defect detection rates across teams.
Skills
- Strategic planning
- Cross-functional collaboration
- Operations management
- Cross-functional team coordination
- Troubleshooting and problem resolution
- Operations planning
- Cross-functional communication
- Talent development
- Organizational improvement
- Teamwork and collaboration
- Process improvement
- Problem-solving
- Project planning
- Training and development
- Calendar work
- Onboarding partners in Asia
Languages
English
Advanced (C1)
German
Bilingual or Proficient (C2)
Timeline
Senior Manager Developer FW
Adidas AG
09.2004 - 01.2026
Product Development Manager Footwear
Adidas AG
2016 - 01.2021
LO Developer Commercialisation
Adidas AG
2014 - 2016
Team Lead Color Illustrator
Adidas AG
2012 - 2015
Color Illustrator
Adidas AG
2011 - 2015
Product Test Manager
Adidas AG
2006 - 2010
Assistant Product Test Manager
Adidas AG
2004 - 2005