Sonja Egerer
Puschendorf,BY
Summary
Strategic and results-driven Senior Manager at Adidas AG, with a proven track record in strategic planning, operations management, and product development. Spearheaded a variety of initiatives to enhance footwear performance, including the implementation of new midsole and outsole technologies. Known for boosting team productivity, accelerating innovation, and fostering a culture of continuous improvement. Skilled in talent development, complex problem-solving, and driving speed-to-market through an agile and adaptive mindset. Successfully led cross-functional teams to deliver 15+ new products annually, optimizing resource allocation and streamlining processes for greater operational efficiency.
Overview
2026
2026
years of professional experience
Work History
Senior Manager Developer FW
Adidas AG
09.2004 - 01.2026
- Mentored junior managers, fostering leadership skills and promoting professional growth.
- Spearheaded sustainability initiatives, integrating eco-friendly practices into operations.
- Provided strong leadership to enhance team productivity and morale.
- Led cross-functional teams to achieve project milestones and deliver high-quality results.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
- Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
- Implemented innovative solutions to overcome challenges, leading to enhanced productivity levels.
- Consistently met or exceeded annual performance targets set by senior leadership.
- Train and onboarding new partners in Asia ( Vietnam, Indonesia, China)
- Calendar creation for speed projects
- I am currently lead a successful team and develop shoes for kids, sandal, bike, climb, trail running, hiking with and without waterproof membrane
Product Development Manager Footwear
Adidas AG
2016 - 01.2021
- Collaborated with engineering and marketing departments to streamline product development processes, increasing efficiency.
- Managed product lifecycle from concept to launch, ensuring timely delivery and adherence to quality standards.
- Developed comprehensive project plans, outlining scope, resources, timelines, and risk management strategies for successful execution.
- Oversaw development of more than 15 new products each year.
- Collaborated with marketing teams to create compelling product messaging, leading to increased sales and market share.
- Enhanced product development processes by streamlining workflows and improving communication between departments.
LO Developer Commercialisation
Adidas AG
2014 - 2016
- Developed and maintained scalable manufacturing solutions to enhance product performance and user experience.
- Led cross-functional teams in agile development processes to ensure timely project delivery and stakeholder satisfaction.
- Updated old code bases to modern development standards, improving functionality.
- Coordinated deployments of new footwear developments, production updates and fixes.
Team Lead Color Illustrator
Adidas AG
2012 - 2015
- Led cross-functional teams to enhance operational efficiency and meet production goals.
- Developed training programs to mentor junior staff on best practices and processes.
- Streamlined workflows, resulting in improved productivity across all departments.
- Facilitated regular team meetings to align objectives and foster collaboration among members.
Color Illustrator
Adidas AG
2011 - 2015
- Collaborated with cross-functional teams to ensure alignment on design concepts and marketing strategies.
- Conducted market research to inform design trends and consumer preferences, enhancing relevance of visual assets.
- Reviewed and provided feedback on designs, ensuring high-quality standards and adherence to brand guidelines.
- Enhanced visual storytelling by creating compelling illustrations for various head to toe outfits.
Product Test Manager
Adidas AG
2006 - 2010
Assistant Product Test Manager
Adidas AG
2004 - 2005
- Led comprehensive testing strategies to ensure product quality and performance standards.
- Developed and implemented testing protocols that improved defect detection rates across teams.
Skills
- Strategic planning
- Cross-functional collaboration
- Operations management
- Cross-functional team coordination
- Troubleshooting and problem resolution
- Operations planning
- Cross-functional communication
- Talent development
- Organizational improvement
- Teamwork and collaboration
- Process improvement
- Problem-solving
- Project planning
- Training and development
- Calendar work
- Onboarding partners in Asia
Languages
English
Advanced (C1)
German
Bilingual or Proficient (C2)
Timeline
Senior Manager Developer FW
Adidas AG
09.2004 - 01.2026
Product Development Manager Footwear
Adidas AG
2016 - 01.2021
LO Developer Commercialisation
Adidas AG
2014 - 2016
Team Lead Color Illustrator
Adidas AG
2012 - 2015
Color Illustrator
Adidas AG
2011 - 2015
Product Test Manager
Adidas AG
2006 - 2010
Assistant Product Test Manager
Adidas AG
2004 - 2005