Souhridya Sarkar
Reutlingen,Baden-Wutternburg
Summary
Successful Digital Marketing Specialist skilled at planning, executing and optimizing online marketing strategies. Promotes products successfully through multiple digital strategies. Achieves consistent successes with excellent planning skills and proactive campaign tracking.
Overview
6
6
years of post-secondary education
Work History
Digital Marketing Associate
Inspiria Knowledge Campus
9 2020 - 7 2023
- Executed webpage’s Search Engine Optimization and managed display advertising campaigns
- Designed social media campaigns
- Measured digital marketing campaigns to assess goals (ROI and KPIs)
- Identified trends and insights and optimised spend and performance based on the insights.
- Conducted market research to identify emerging trends and opportunities within the industry for targeted campaign development
- Collaborated with cross-functional teams to develop cohesive digital marketing strategies in line with company objectives
- Streamlined marketing automation processes, resulting in more efficient workflows and improved team productivity
Internship
Hyundai Motors
07.2019 - 09.2019
- Increased sales by 15%.
- Created and designed social media campaigns
- Promoted content marketing initiatives to drive traffic, engagement, and leads that deliver sales and customer retention.
- Contributed to positive team environment by collaborating with fellow interns on group projects and presentations
- Participated in professional development opportunities to enhance skill set, contributing to overall intern growth and potential future employment prospects
Education
MSc In Global Management and Digital Competencies (Double Degree) - Statistics, Smart Operations Management, Research Methods, Data Analytics, and International Finance.
ESB Business School
Reutlingen, Germany 09.2023 - Current
Bachelor’s in Business Administration (BBA) - Classical models of oligopoly, Price leadership, Kinked demand curve, Marginal Productivity theory and demand for factors, Business Environment, Financial Accounting, Marketing Management, Principles of Management, and Human Resource Management.
Techno India University
Kolkata, India 07.2017 - 05.2020
Bachelor in Commerce and Law (B. Com/LLB) -
Amity University Kolkata
Kolkata, India 05.2015 - 05.2017
Skills
Leadership
Teamwork
Polite
Helpful
Empathic
Social Media Campaign Design
Content Marketing Initiatives
Trend Analysis
Performance Optimisation
Extracurricular Activities
President of the TIU Debating Society (2018 – 2019) Account Manager of Medimall Pharmaceuticals (01/2020 – 04/2020) Volunteered in Disaster Relief activities to provide amenities after Cyclone Amphan (06/2020)
Languages
English
Advanced (C1)
German
Beginner (A1)
Timeline
MSc In Global Management and Digital Competencies (Double Degree) - Statistics, Smart Operations Management, Research Methods, Data Analytics, and International Finance.
ESB Business School
09.2023 - Current
Internship
Hyundai Motors
07.2019 - 09.2019
Bachelor’s in Business Administration (BBA) - Classical models of oligopoly, Price leadership, Kinked demand curve, Marginal Productivity theory and demand for factors, Business Environment, Financial Accounting, Marketing Management, Principles of Management, and Human Resource Management.
Techno India University
07.2017 - 05.2020
Bachelor in Commerce and Law (B. Com/LLB) -
Amity University Kolkata
05.2015 - 05.2017
Digital Marketing Associate
Inspiria Knowledge Campus
9 2020 - 7 2023
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