Sreelakshmi Babu Mookonil

• Developed integrated reporting systems using CargoWise and SAP, enabling end-to-end visibility of freight operations and revenue streams.
• Built and maintained strategic dashboards to track project freight profitability, sales pipeline health, and operational KPIs.
• Collaborated with Sales, Finance, and Ops to identify revenue risks and commercial opportunities through scenario modeling.
• Delivered monthly executive reporting packs including visual trends, narrative insights, and key business drivers.
• Acted as a cross-functional liaison, ensuring consistent and aligned reporting practices across departments.

• Created Power BI dashboards to visualize transportation costs, delivery timelines, and logistics vendor performance.

• Synthesized data from CRM and project tools to track commercial initiatives and partnership outcomes.

• Delivered market intelligence reports and pipeline monitoring tools that directly supported sales growth planning.

• Enhanced revenue forecasting by integrating external freight indices and customer behavior analytics.

• Translated business needs into systemized reporting structures used across sales, logistics, and executive leadership.

• Provided support in logistics account resolution and issue tracking through structured dashboards and service data analysis.

• Reported trends in customer tickets and escalations, leading to a 15% improvement in service delivery.

• Collaborated with internal reporting teams to generate weekly service-level performance summaries using Excel.

• Designed a performance metrics dashboard for a large logistics client, improving visibility into shipment volumes and delivery SLAs.

• Led cross-functional reporting workshops for clients in transportation and distribution, resulting in better data alignment.

• Used CargoWise-simulated environments to model freight tracking workflows and logistics operations for data analysis projects.

• Created sales and operations planning reports to support end-of-quarter strategy reviews.

• Conducted market research and volume trend analysis to aid commercial forecasting and pricing optimization.