MS OFFICE
Stacey Adriana Garrett Lezcano
Senior Manager Retail Marketing
Fuerth
Summary
I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel. –Maya Angelou
I work hard always keeping this in mind, knowing that my legacy won't necessarily be remembered because of what I did, but because of how I made people feel and what impact I had in that moment. I strive hard to always deliver my finest.
Overview
14
14
years of professional experience
2
2
Languages
Work History
Retail Marketing Senior Manager
adidas AG
5 2021 - Current
- Lead and Build a strong team to deliver against strategic initiatives by leveraging the leadership framework.
- Support with MWB planning and forecasting to ensure funds are reserved and/or allocated across Europe to enable the campaign, launch zones, ISC and activations execution in stores (+30).
- Manage relationship of existing partners and integration of new strategic partners (HHG, Oliver) to enable a leaner operational process for adapting and ordering marketing material.
- Increase brand exposure by driving the planning and implementation of Flagships and Brand Centres with marketing material, collateral, and sales material.
- Develop diverse toolkits in line with business strategic focuses to ensure proper guidance is available to market counterparts to implement in-store across the different consumer journey touchpoints.
- Support incubation efforts from an Own retail (OFS) standpoint by identifying initiatives and setting up framework to execute within the Channel.
- Improved team performance by providing comprehensive training and fostering a collaborative work environment.
- Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
- Leveraged data and analytics to make informed decisions and drive business improvements.
Marketing Activation Manager - Projects Own Retail
Adidas AG
07.2020 - 04.2021
- Drive implementation of store openings from a marketing perspective; ensuring alignment amongst key stakeholders such as merchandising, VM, store development, markets and Global functions.
- Represent market Europe amongst Global functions, considering business demands, needs and preferences of clusters.
- Act as primary point of contact surrounding project matters for all clusters in the Europe market.
- Brief retail marketing functions on roles and responsibilities + process for each individual store project.
- Establish and Optimize existing store opening strategies based on company targets.
- Ensure local teams are trained on new store concept and ready to operate from a marketing point of view.
- Lead and Build a strong team to deliver against strategic initiatives by leveraging the leadership framework.
- Collaborated effectively with external agencies for campaign execution, ensuring alignment with brand guidelines and desired outcomes.
- Streamlined internal processes to improve efficiency in planning, executing, and monitoring marketing activations.
Retail Concepts Manager
Adidas AG
05.2018 - 06.2020
- Support key market stakeholders (NAM,CHINA) in creating retail environments that are relevant to the local market consumers
- Partner with creative and planning agencies to develop future look and feel of market strategic stores
- Develop a continued training platform for market stakeholders and Global layout planning agencies to access
- Bridge the gap between market and Global retail developments by ensuring balance between Global standards (VM, ISC & Brand) and Local needs
- Develop well-rounded trainings (how, when, where, why) to ensure market retail development counterparts understand the different retail concepts available to execute
- Support setup and maintenance of global layout planning agency network
- Conceptualized and designed abstract ideas, built plans, and delivered details to market stakeholders
- Partnered with cross-functional teams to conduct thorough discovery and due diligence on existing processes
Roll Out Manager
Adidas AG
06.2015 - 05.2018
- Management and/or overview of store planning functions in LAM, NAM and APAC
- Support in creation and direction of store layout plans for the wholesale and own retail channels
- Creation and development of training programs based on the diverse retail concepts that are designed per brand and channel
- Handle Governance and project management thru x-functional alignment within the company and external stakeholders
- Ensure that respective markets (NAM, LAM, APAC) understand the global plans and execute these according to the business needs
- Review and balance business needs against local commercial needs
- Act as a single point of contact between Global HQ and markets to download and upload feedback
- Manage the implementation and governance of the end-to-end strategy of the Global Roll Out processes based on the retail format and concept strategic roadmap across Own Retail, Wholesale and Franchise + markets
- Manage the implementation and governance of the global store opening process following the concepts life cycle approach (phasing in and out of concepts implementation) across all channels and markets
- Provide support in creation of sell in tools (toolkits) for the WHS channel during GMM and SMM
Trade Marketing Development Senior Specialist
Adidas Latin America
06.2011 - 08.2015
- Creation of layouts for wholesale spaces in the region (LAM)
- Purchase and order placement of fixtures and fittings for the region
- Support Roll out for the regional subsidiaries
- Creation of reports and KPI's
- Follow up on payments for suppliers and execution of guidelines in the countries (LAM)
- Attend and organize annual market visits and summit presentations
- Development of trainings and briefings for the region
- Implementation of Global and Localized Solutions in the markets
- Provide support for Brand Marketing Teams as well as Product Managers
- Create Forecast Layouts and Analysis of Forecast Reports
- Fixture Forecast Placements and Review
Ops & Customer Service / SCM & Claims Specialist
Maersk Logistics Panama / Damco Panama, S.A.
03.2010 - 06.2011
- Coordination of orders and International shipments
- Supervision of 2 main key accounts
- Created reports, KPI's etc. that ensure that monthly metrics are met
- Customer service (In house) for key accounts (Cia Goly and Felipe Motta)
- Management of interface systems and PO's via SAP
- Claims Management, research and resolution of cases always in accordance to Hague conventions and/or other legal parameters
Education
Bachelor of Arts - International Maritime Business
Universidad Del Istmo
Panama 01.2006 - 2009.12
Skills
Project Management
Software
SketchUp
SAP
Additional Information
Attended and completed Project Management seminars - 2016
Experience Design Workshops - 2018
Timeline
Marketing Activation Manager - Projects Own Retail
Adidas AG
07.2020 - 04.2021
Retail Concepts Manager
Adidas AG
05.2018 - 06.2020
Roll Out Manager
Adidas AG
06.2015 - 05.2018
Trade Marketing Development Senior Specialist
Adidas Latin America
06.2011 - 08.2015
Ops & Customer Service / SCM & Claims Specialist
Maersk Logistics Panama / Damco Panama, S.A.
03.2010 - 06.2011
Bachelor of Arts - International Maritime Business
Universidad Del Istmo
01.2006 - 2009.12
Retail Marketing Senior Manager
adidas AG
5 2021 - Current
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