Summary
Overview
Work History
Education
Skills
Software
Additional Information
Languages
Interests
Quote
Websites
Work Preference
Timeline
Hi, I’m

Stacey Adriana Garrett Lezcano

Senior Manager Retail Marketing
Fuerth,BY
Stacey Adriana Garrett Lezcano

Summary

Versatile Senior Retail Marketing Manager specializing in sports and fashion collaborations. Skilled at planning, implementing and overseeing key campaigns that drive drive business growth and market share. Proven track-record in project management and x-functional collaboration. History of cultivating an open team culture with effective communication.

Overview

15
years of professional experience
2
Languages

Work History

adidas AG
Herzogenaurach

Retail Marketing Senior Manager
5 2021 - Current

Job overview

  • Manage inline campaigns for adidas Originals, Y-3, Basketball and Statement within the retail channel.
  • Lead and Build a strong team to deliver against strategic initiatives by leveraging the leadership framework.
  • Support with MWB planning and forecasting to ensure funds are reserved and/or allocated across Europe. Enabling the execution of campaigns in retail via windows, launch zones, in-store consumer journey touchpoints (ISC) and consumer experience activations in stores (+30 own retail doors & franchise doors).
  • Manage relationship of existing external agency partners and integration of new strategic partners (i.e. HHG, Oliver). Enabling a leaner operational process for adapting and ordering marketing material.
  • Increase brand exposure by driving the planning and implementation of Flagships and Brand Centres with marketing material, collateral, and sales material.
  • Develop diverse toolkits in line with business strategic focuses to ensure proper guidance is available to market counterparts to implement in-store across the different consumer journey touchpoints.
  • Support incubation efforts from an Own retail (OFS) standpoint by identifying initiatives and setting up framework to execute within the Channel.
  • Improved team performance by providing comprehensive training and fostering a collaborative work environment.
  • Reduced costs, optimized resource allocation, and improved efficiency in managing projects.
  • Leveraged data and analytics from internal and external sources (i.e. stylus and edited) to make informed decisions and drive business improvements connected to product ranging in Europe.
  • Collaborated closely with peers from other departments such as Assortment Planning, Buying, Regional comms business units, digital ecommerce, GTM teams and local marketing teams to drive organizational success via aligned marketing plans as one cohesive unit in Europe.
  • Reviewed and analyzed pre-post campaign reports, records and directives to obtain data required for planning department activities.
  • Managed briefing of marketing toolkits into agencies for creation, pre-press and production of marketing materials.
  • Partnered with local marketing teams to identify opportunities to elevate activations and onboard/integrate talent into said consumer facing and non-consumer facing activations.

Adidas AG
Herzogenaurach

Marketing Activation Manager - Projects Own Retail
07.2020 - 04.2021

Job overview

  • Drive implementation of store openings from a marketing perspective; ensuring alignment amongst key stakeholders such as merchandising, VM, store development, markets and Global functions.
  • Represent market Europe amongst Global functions, considering business demands, needs and preferences of clusters.
  • Act as primary point of contact surrounding project matters for all clusters in the Europe market.
  • Brief retail marketing functions on roles and responsibilities + process for each individual store project.
  • Establish and Optimize existing store opening strategies based on company targets.
  • Ensure local teams are trained on new store concept and ready to operate from a marketing point of view.
  • Lead and Build a strong team to deliver against strategic initiatives by leveraging the leadership framework.
  • Collaborated effectively with external agencies for campaign execution, ensuring alignment with brand guidelines and desired outcomes.
  • Streamlined internal processes to improve efficiency in planning, executing, and monitoring marketing activations.

Adidas AG
Herzogenaurach

Retail Concepts Manager
05.2018 - 06.2020

Job overview

  • Support key market stakeholders (NAM,CHINA) in creating retail environments that are relevant to the local market consumers
  • Partner with creative and planning agencies to develop future look and feel of market strategic stores
  • Develop a continued training platform for market stakeholders and Global layout planning agencies to access
  • Bridge the gap between market and Global retail developments by ensuring balance between Global standards (VM, ISC & Brand) and Local needs
  • Develop well-rounded trainings (how, when, where, why) to ensure market retail development counterparts understand the different retail concepts available to execute
  • Support setup and maintenance of global layout planning agency network
  • Conceptualized and designed abstract ideas, built plans, and delivered details to market stakeholders
  • Partnered with cross-functional teams to conduct thorough discovery and due diligence on existing processes

Adidas AG
Herzogenaurach

Roll Out Manager
06.2015 - 05.2018

Job overview

  • Management and/or overview of store planning functions in LAM, NAM and APAC
  • Support in creation and direction of store layout plans for the wholesale and own retail channels
  • Creation and development of training programs based on the diverse retail concepts that are designed per brand and channel
  • Handle Governance and project management thru x-functional alignment within the company and external stakeholders
  • Ensure that respective markets (NAM, LAM, APAC) understand the global plans and execute these according to the business needs
  • Review and balance business needs against local commercial needs
  • Act as a single point of contact between Global HQ and markets to download and upload feedback
  • Manage the implementation and governance of the end-to-end strategy of the Global Roll Out processes based on the retail format and concept strategic roadmap across Own Retail, Wholesale and Franchise + markets
  • Manage the implementation and governance of the global store opening process following the concepts life cycle approach (phasing in and out of concepts implementation) across all channels and markets
  • Provide support in creation of sell in tools (toolkits) for the WHS channel during GMM and SMM

Adidas Latin America
Panama City

Trade Marketing Development Senior Specialist
06.2011 - 08.2015

Job overview

  • Creation of layouts for wholesale spaces in the region (LAM)
  • Purchase and order placement of fixtures and fittings for the region
  • Support Roll out for the regional subsidiaries
  • Creation of reports and KPI's
  • Follow up on payments for suppliers and execution of guidelines in the countries (LAM)
  • Attend and organize annual market visits and summit presentations
  • Development of trainings and briefings for the region
  • Implementation of Global and Localized Solutions in the markets
  • Provide support for Brand Marketing Teams as well as Product Managers
  • Create Forecast Layouts and Analysis of Forecast Reports
  • Fixture Forecast Placements and Review

Maersk Logistics Panama / Damco Panama, S.A.
Panama City

Ops & Customer Service / SCM & Claims Specialist
03.2010 - 06.2011

Job overview

  • Coordination of orders and International shipments
  • Supervision of 2 main key accounts
  • Created reports, KPI's etc. that ensure that monthly metrics are met
  • Customer service (In house) for key accounts (Cia Goly and Felipe Motta)
  • Management of interface systems and PO's via SAP
  • Claims Management, research and resolution of cases always in accordance to Hague conventions and/or other legal parameters

Education

Universidad Del Istmo
Panama

Bachelor of Arts from International Maritime Business
01.2006 - 2009.12

University Overview

Skills

Engaging Public Speaking

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Software

MS OFFICE

SketchUp

SAP

Adobe Photoshop

Additional Information

Additional Information

Attended and completed Project Management seminars - 2016

Experience Design Workshops - 2018

Languages

English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)

Interests

Creative Writing

Spoken Poetry

Music

Sneakers and Fashion

Quote

I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.
Maya Angelou

Websites

Work Preference

Work Type

Full Time

Important To Me

Work-life balanceCompany CulturePersonal development programsCareer advancement

Timeline

Marketing Activation Manager - Projects Own Retail
Adidas AG
07.2020 - 04.2021
Retail Concepts Manager
Adidas AG
05.2018 - 06.2020
Roll Out Manager
Adidas AG
06.2015 - 05.2018
Trade Marketing Development Senior Specialist
Adidas Latin America
06.2011 - 08.2015
Ops & Customer Service / SCM & Claims Specialist
Maersk Logistics Panama / Damco Panama, S.A.
03.2010 - 06.2011
Universidad Del Istmo
Bachelor of Arts from International Maritime Business
01.2006 - 2009.12
Retail Marketing Senior Manager
adidas AG
5 2021 - Current

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Stacey Adriana Garrett LezcanoSenior Manager Retail Marketing