Stefanie Wirtz, MBA
Broken Arrow
Summary
Dynamic PR and communications professional with a track record in sports, excelling in media relations and strategic storytelling. Adept at building strong media partnerships and enhancing brand visibility, I leverage my expertise in marketing and team leadership to drive fan engagement and elevate public profiles.
Overview
13
13
years of professional experience
Work History
Manager, Public Relations & Communications
FC Tulsa
Tulsa
06.2025 - Current
- Contributed to FC Tulsa’s historic 2025 season, securing the club’s first No. 1 seed and a Western Conference title.
- Led media relations and communications efforts, managing press conferences and interviews to ensure consistent storytelling across platforms.
- Established relationships with local and national media to boost FC Tulsa’s visibility within the soccer community.
- Collaborated with marketing, partnerships, and community teams to execute strategic communication initiatives that enhance fan engagement.
Sports Editor
Sport Broadcasting Network
Jacksonville
03.2023 - 06.2025
- Managed sports content creation and editorial planning across Florida.
- Partnered with local teams to provide impactful multi-platform sports coverage via ground reporting.
Store Manager
EagleRider Motorcycle Rentals & Tours
Portland
08.2021 - 01.2023
- Oversaw fleet operations, coordinated maintenance, and managed Portland, OR and Scottsdale, AZ locations during peak seasons to ensure optimal performance.
- Advised customers on motorcycle rentals and tours, promoted club memberships, and achieved top sales rankings across multiple locations.
Consultant, Youth Soccer Programs
Sports Experience
Phoenix
08.2020 - 08.2021
- Consulted with aspiring athletes (ages 15–23) in Arizona and abroad, enhancing sports experiences and skill development.
- Facilitated language learning and cultural immersion, supporting athletes’ growth through diverse international training experiences.
Manager, Marketing
SV Eintracht-Trier
Treves
05.2016 - 02.2020
- Produced match previews, recaps, and game-day content, including stadium magazine and social media/website posts, enhancing fan engagement.
- Managed online merchandise store, optimizing inventory and driving sales to support fan experience and brand loyalty.
TV Journalist
Saxonia Entertainment GmbH
Leipzig
10.2012 - 05.2016
- Earned a Bachelor’s degree through a four-year dual study program at Saxonia Entertainment, completing a semester abroad in Tenerife, Spain, collaborating on TV commercials.
- Contributed to TV, live, and multimedia productions through content creation, video editing, location scouting, and interviews, enhancing production quality.
Education
Master of Business Administration (MBA) - Sports Management
Middlesex University London
London, UK06-2024
Bachelor of Arts (BA) - TV Production and Journalism
University of Applied Sciences
Leipzig, Germany05-2016
Skills
- Customer service, engagement
- Strategic planning and sales
- Advertising, marketing, and PR
- Story-driven communication
- Team building and leadership
- Public speaking, communication
- Budgeting and cost control
- Profit margin optimization
- Inventory management
- Systems and software expertise
Volunteering
- UEFA Euro Germany 2024, Fanatics Merchandising
- NFL Games Frankfurt 2023, Sales promotion, VIP-hostess
- NHL Arizona Coyotes, Guest services
- NASCAR Phoenix Raceway, Championship weekends
- UFC Ultimate Fighting Champion, Ticket sales
- IRONMAN 70.3 Arizona, Water rescue
Languages
English
Native/ Bilingual
German
Native/ Bilingual
Spanish
Limited
French
Limited
Personal Growth
- Explored New Zealand while working abroad and building cross-cultural skills (2017).
- Learned to paraglide and pushed personal limits in Germany (2017).
- Completed the San Francisco Marathon, testing endurance and dedication (2016).
- Immersed in Spanish culture and language during semester abroad (2015).
- Gained professional experience during internship in San Francisco (2011).
References
References available upon request.
Timeline
Manager, Public Relations & Communications
FC Tulsa
06.2025 - Current
Sports Editor
Sport Broadcasting Network
03.2023 - 06.2025
Store Manager
EagleRider Motorcycle Rentals & Tours
08.2021 - 01.2023
Consultant, Youth Soccer Programs
Sports Experience
08.2020 - 08.2021
Manager, Marketing
SV Eintracht-Trier
05.2016 - 02.2020
TV Journalist
Saxonia Entertainment GmbH
10.2012 - 05.2016
Master of Business Administration (MBA) - Sports Management
Middlesex University London
Bachelor of Arts (BA) - TV Production and Journalism
University of Applied Sciences