Steven Baard Finckensteinallee 112
Berlin
Summary
Creative and passionate leader, who thrives on empowering employees in fast changing environments tackling new challenges. Uncovering meaningful customer, market & organizational insight; translating insights into implementable strategic direction. Proven success in making it happen across countries, building winning organizations, sales teams, managers and leaders.
Overview
26
26
years of professional experience
Work History
Go-2-Market Digital Implementation Lead
Otto Bock HealthCare GmbH
Berlin
07.2021 - Current
- Leading the global implementation of new patient care digital platforms with a specific focus on the US and EU markets
- Responsible for designing and implementing pilot sites PoCs with key stakeholders to measure the impact of new product and process technology with the aim of developing broader implementation plans for the global penetration
- The platform includes a combination of medical devices, process software and hardware components that support the patient journey within patient clinics to enable an “asset light” approach, digitalizing the clinical and manufacturing protocols
- Implemented 7 pilot sites across the US, Germany and South Africa, collecting feedback to support further product, process and software development
- Supported the US digital change management process and planning for 2022 and 2023.
Senior Manager
M&A
Berlin
07.2020 - 06.2021
- Relocated to Berlin with my family and was able to secure a position in the strategy team to lead the development of the emerging market strategy
- My key allocated project for the year was working with the regional sales presidents on a gap analysis to support the development of the emerging market strategy
- Delivered a joint presentation with regional presidents to the executive board
- Key direction and strategic actions accepted and included for implementation in regional plans.
Managing Director
Ottobock Southern Africa
Johannesburg
04.2011 - 06.2020
- Reported directly to the Regional EEMEA President to lead the establishment of the local company infrastructure as a basis for regional market penetration within the Southern Africa Region
- Responsibility for all aspects of the regional business including annual P&L planning and goal attainment
- Established subsidiaries in Zambia & Mauritius, while securing export sales across SADC region
- Grew base business of R20m (through prior agent of 10+ years) to sales of R100m across multiple business units and countries within 8 years
- Organization built from scratch a successful, diversified and stable team with full resources across multiple countries (43 FTEs)
- Developed strong stakeholder relationships with governments, professionals, payers, and academics across SADC.
Country Manager
Cellnovo Ltd
London
09.2009 - 11.2010
- Key task of directing the first product launches for a start-up company in the insulin pump market
- Reported directly to CEO and led the global Go-to-Market strategy for Cellnovo including; market analysis, product definition, sales architecture, financial forecasts and business development for the first EU markets
- Led the UX/UI user research in the R&D process to prepare it for market approval
- Identified and reviewed a shortlist of channel partners across Europe
- Part of the management team that successfully raised the £52m venture capital.
Marketing and Sales Manager
Roche Diagnostics UK
Haywards Heath
02.2007 - 08.2009
- Managed the Infusion Systems Business Unit while directing the marketing for the Healthcare Professional Channels for the entire AccuChek brand
- Accountable for sales, marketing and profitability of the AccuChek portfolio (£80m sales; line management of 23 FTEs)
- Full P&L responsibilities
- Worked with global marketing on global research to refresh the AccuChek brand
- Built a winning sales team that achieved aggressive growth targets year-on-year
- Achieved the fastest sales growth for Infusion Systems in the EMEA region (£1.2m in 2005 to £7.5m in 2009)
- Influenced positive NICE review on Insulin Pumps therapy to enable growth targets.
Senior Marketing Manager
Roche Diagnostics UK
Haywards Heath
01.2005 - 01.2007
- Provide direction, marketing and sales support to the newly formed Infusion Systems business unit
- The unit was staffed by mostly acquired Disetronic employees and they had to be integrated into the Roche organization to fully leverage existing Roche assets to grow the business to its potential
- Created a successful cross functional team and marketing and sales platform
- Enable the non-aligned team members to move on to new opportunities with dignity.
Senior Brand professional - Endocrine
Eli Lilly
Basingstoke
05.2004 - 12.2004
- Responsible for Forsteo, a novel osteoporosis brand
- Planned and directed full channel mix, £1,5m promotional budget, specialist sales team and contract nurse teams.
Brand Professional, Diabetes
Eli Lilly
Basingstoke
07.2001 - 12.2004
- Marketing Responsibility for the insulin portfolio and Diabetes Brand (£50m annual UK sales)
- Managing a marketing budget of £3m and leading the cross-functional team.
Group Product Manager
Eli Lilly
Randburg
06.2000 - 06.2001
- Managed full marketing mix for Diabetes Care portfolio, including Actos and Insulin
- I held an annual
- R5m promotional budget and R50m sales.
Product Manager
Eli Lilly
Randburg
01.2000 - 05.2000
Senior Sales Representative
Eli Lilly
Eastern Cape
05.1996 - 12.1999
Education
MBA - Business Administration
2000
B.Com - Economics
1995
Skills
- Building Businesses & Markets
- Analytical and Critical Thinking
- Pragmatic Decision-Making
- Cross Functional Team Building
- Cross Functional Coach and Manager
- Sales Leadership
- Marketing
- Digital and Process Implementation
- Change Management
- Forecasting
- New Product Launches
- Product Portfolio Management
Timeline
Go-2-Market Digital Implementation Lead - Otto Bock HealthCare GmbH
07.2021 - Current
Senior Manager - M&A
07.2020 - 06.2021
Managing Director - Ottobock Southern Africa
04.2011 - 06.2020
Country Manager - Cellnovo Ltd
09.2009 - 11.2010
Marketing and Sales Manager - Roche Diagnostics UK
02.2007 - 08.2009
Senior Marketing Manager - Roche Diagnostics UK
01.2005 - 01.2007
Senior Brand professional - Endocrine - Eli Lilly
05.2004 - 12.2004
Brand Professional, Diabetes - Eli Lilly
07.2001 - 12.2004
Group Product Manager - Eli Lilly
06.2000 - 06.2001
Product Manager - Eli Lilly
01.2000 - 05.2000
Senior Sales Representative - Eli Lilly
05.1996 - 12.1999
Edinburgh Business School, Herriot-Watt University - MBA, Business Administration
Nelson Mandela Metropolitan University - B.Com, Economics
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