Sunil Sharma

Led Global Marketing Operations and Marketing Automation across EMEA, UK, US, managing a Marketing Stack: HubSpot, Pardot with Salesforce CRM

• Execute Marketing Campaigns from Marketing Automation or Campaigns Platforms in sync with Sales, Marketing Teams
• Collaborate with In-House CRM & Business Operations to manage leads managements & leads workflows
• Run Leads Nurturing to engage leads as per leads lifecycle & Lead Journeys
• Ensuring smooth end to end leads management workflows or flows from Website / Landing Pages to Marketing Automation Platform to CRM to Sales Owners
• Building & Maintenance of Segmentation, Sub Segments, Targeting Smart Lists, Marketing Databases for Marketing Campaigns or other Use Cases
• Implementation of Data Management Practices & systems to maintain high Data Quality, Data Accuracy, Hygiene and with strong compliance with GDPR, Privacy, Data Laws
• Day to Day Administration of Marketing Automation Systems to ensure smooth data sync & integration with CRM
• Enabling Documentation, Resources, Training or Onboarding related to various aspects of Marketing Operations
• Creating Reports, Dashboards, Analytics Reports, Attribution for Marketing Leadership & Management

Managed Marketing Tech Stack HubSpot with CRM Stack Salesforce CRM

• Managing Marketing Campaigns with focus on lead generation and engagements across EMEA, US, UK Region
• Executing Marketing Campaigns via Marketing Automation/ Campaign Management platform across offline, digital, email, social and other domains
• Ensured successful configuration, implementation, and maintenance of 150 campaigns in HubSpot
• Building Segmentation of Marketing Databases & other key segments to enable better marketing campaigns targeting from HubSpot
• Worked on leads management & leads nurturing day to day operations to strengthen existing leads eco-system
• Building Best Practices Templates in Automation tool for Marketing Use such as Campaigns Email, Programs, Operational
• Tracking Campaign Performance & Building analytics for Marketing Leadership & Management
• Working on lead scoring system to identify high quality leads or MQLs with in-built lead scoring system
• Alignment with Sales Operations, CRM & Revenue Operations teams to integrate Marketing Automation sync with CRM System.
• Maintaining Documentations of Marketing Operations Process, Systems, Workflows, UseCases

• Directed Marketing Operations across international markets, focusing on campaigns, automation, and B2B marketing for SaaS/Tech products.
• Developed a comprehensive marketing campaigns calendar for streamlined operations and strategic alignment.
• Leveraged data and technology to drive growth and operational excellence for Sales and Go-to-Market teams.
• Oversaw inbound campaigns globally, ensuring seamless operations and revenue growth.
• Maintained data quality within HubSpot for accurate and effective marketing operations.
• Built a robust leads management system across all marketing touchpoints.
• Ensured the smooth operation of the marketing tech stack, systems, and platforms.
• Implemented advanced lead workflows and automation for real-time handover of high-quality leads to Sales.
• Managed audience segments, ensuring accurate and reliable data quality processes.
• Developed dashboards to track key marketing metrics, delivering actionable insights through regular reporting.

Single Custodian of Global Marketing Operations & Marketing in the US Market.

• Managed Global Marketing Operations & Campaigns across multiple markets—US, Europe, Asia.
• Enabled effective management of Marketing Campaigns, Leads Assignment, Leads Nurturing by collaborating closely with cross-functional teams: CRM, Sales, Marketing
• Administer HubSpot daily, including campaign setup, workflow development, and tracking.
• Develop dashboards and update documentation to support marketing reporting and attribution.
• Manage audience segmentation and ensure data quality through regular updates and validation for accuracy.

Managed Hitachi Marketing Campaigns, Marketing Operations in Asia Pacific Region

• Led a team of Assistant Marketing Managers to execute APJ focused Marketing Campaigns
• Oversee the planning, execution, and optimization of marketing campaigns across multiple channels.
• Develop and implement standardized processes and workflows to enhance marketing efficiency and effectiveness.
• Administer and optimize marketing technology platforms (e.g., CRM, automation tools) to support campaign execution and reporting.
• Implement and manage lead collection, prioritization, and nurturing strategies to support sales and marketing alignment.
• Work closely with sales, product, and other teams to ensure seamless execution of marketing strategies and campaigns.
• Develop and maintain dashboards to provide actionable insights and support data-driven decision-making.
  Oversee audience segmentation, ensuring that data is accurate and up-to-date for targeted marketing efforts.
• Create and maintain documentation for processes, workflows, and system configurations to ensure consistency and knowledge sharing.
• Ensure marketing operations comply with industry regulations and best practices, maintaining high standards of data security and privacy.

Executed marketing campaigns, marketing operations & corporate communications strategies for Real Estate, Luxury, Hospitality, Retail, and other sectors for ILD, a $1 billion conglomerate.

• Led cross-functional teams in integrated campaigns, ensuring consistent communications and driving business growth.
• Oversaw marketing operations, including campaign management and optimization, to enhance efficiency and effectiveness.
• Managed corporate communications to effectively convey business value to stakeholders.
• Utilized data-driven insights to optimize campaign performance and drive revenue.