Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Susanne Steindl

Berlin

Summary

Experienced Webshop Lead and Co-Creator with extensive expertise in CRM tool implementation for shop.wwf.de. Proven track record as a Team Lead & Lead Buyer with 20 years of experience in the fashion industry, including sales, purchasing, purchasing management, and wholesale. I have had the opportunity to collaborate with high-profile luxury brands, including La Perla, Agent Provocateur, Ralph Lauren, Marco Polo, Diesel Black Gold, and Camper LAB, contributing to brand growth and visibility across the platform. Additionally, I am a skilled warehouse specialist and producer of sustainable textiles, driven by a strong commitment to environmental responsibility and innovation. Proficient in driving e-commerce growth, optimizing supply chains, and leading cross-functional teams to achieve strategic objectives. Certified IHK Business Coach and jury member for the German Sustainability Award 2024.

Overview

22
22
years of professional experience

Work History

Webshop Lead// Shop.wwf.de

WWF Deutschland
12.2022 - Current
  • Creator of shop.wwf.de Page
  • Budget Forecast: Responsible for creating and monitoring the webshop's budget. Analyzing expenses and revenues to make strategic decisions and maximize profitability.
  • Product Procurement: Leading the procurement process for products, including identifying sustainable suppliers and products. Ensuring sustainability certifications and verifying manufacturer and sustainability seals.
  • BCorp Certification: Initiating and conducting the BCorp certification process to document and enhance the company's sustainability efforts.
  • Product Selection: Choosing products that meet market requirements and sustainability standards. Collaborating with suppliers and manufacturers to optimize the webshop's assortment.
  • Photoshoots: Organizing photoshoots for product images. Selecting models and booking photographers and studios.
  • Customer Service: Ensuring excellent customer service experience through effective communication and problem-solving.
  • Team Planning and Management: Leading a team of employees, including task allocation, performance monitoring, and staff development.
  • SEO (Search Engine Optimization): Developing and implementing SEO strategies to improve the webshop's visibility in search engines.
  • Display Marketing: Conceptualizing and executing display marketing campaigns to increase webshop traffic and conversions.
  • CRM Implementation: Implementing a Customer Relationship Management system for effective management of customer relationships and data.
  • Programming: Collaborating with programmers to develop and enhance the webshop system, including implementing interface functions for the business and market team.
  • Accounting and Invoice Verification: Monitoring the financial transactions of the webshop, including accounting and invoice verification.
  • Shipments to Third Countries: Organizing shipments to third countries considering Incoterms and cost calculation.
  • Warehouse Management: Creating cost estimates for warehouse expenses and optimizing inventory levels.

Business Coach

Thekey.community
09.2020 - Current
  • Fostered positive, proactive and professional relationships to achieve short- and long-term business goals.
  • Analyzed and evaluated training effectiveness and program outcomes.
  • Strategically identified employees with high-potential skill sets, recommending them for promotions and raises, which substantially elevated internal talent development and scaled up internal hiring initiatives.
  • Guided clients through the process of goal-setting, ensuring alignment with overall business objectives and priorities.
  • Promoted a culture of continuous learning among clients by recommending relevant books, courses, and other resources for professional development.
  • Established and maintained quality control standards.
  • Mentored new coaches within the firm, helping them refine their techniques while building comprehensive knowledge of best practices in the field of business coaching.
  • Coordinated business and financial health reviews to discuss business performance and new opportunities and provide benchmarking data and insights.

Unit Lead

Zalando SE
12.2020 - 11.2022
  • Unit Lead of Classic Womenswear Shoe Unit @Zalando SE, Responsible Lead Buyer for all Classic Womenswear Shoes brands
  • Assortment optimization and profitability improvement based on daily merchandising of the website
  • Preorder & Planning sales & creative development of online campaigns
  • Leading Buyers team
  • Coaching all Team Members in Time Management, Implantation of Strength Finder, Personality Development based on Zalando Capabilities, How to keep long term goals, KPI Knowledge & Buying Strategy.

Senior Buyer

Zalando SE
05.2017 - 11.2020
  • Senior Buyer / Unit Lead Classic Women & Lingerie / Beachwear @Zalando - Lounge, Covers 2 Main categories with an overall goal of more than 38 million
  • Sales training in Team and in individual coaching topics like Strengths the Strengths Color theory/ Team building measures based on the Walt Disney model / target planning per brand Womenswear & Lingerie
  • Implementation of new buyer tools such as Tableau and KPI training portals and expansion of the digital training platform for internal Zalando SE Use
  • Conflict Management inside the Team / onboarding and regular training of Buying assistants and Buyers
  • Team Management of 6 people + Team expansion using the correct work tools and time Management (effective work @ Classic Womenswear Unit
  • Development of ideas for the Board of Directors
  • Target planning for each brand KPI management (BCR, JP, CAT, SLT, Tableau / SCRUM / Asana) / acquisition @trade fairs

Buyer

Zalando SE
03.2015 - 05.2017
  • Buyer Lingerie / Beachwear Classic Womenswear @Zalando - Lounge
  • Budget planning YoY growth of + 45% in 2015 (17 million euros) and growth of + 62% in the year 2016
  • Regular visits to all international textile and bodywear fairs in Europe
  • Team management of 3 people and participation in purchasing training such as Become a Team Champion, How to become a valuable team member, How to be a Zen Master, How to act calmly even in stressful situations, The win-win Principle, Knowledge of human nature according to color theory, Time Management like a digital calendar Asana, how one effective planning can further help
  • Implementation of a KPI training platform pro Purchasing unit
  • Acquisition and expansion of suppliers
  • Implementation and transfer of ideas for management, team building and expansion after qualification & process optimization in daily business

Area Manager East/ Event Manager

Mavi Europe AG
02.2013 - 02.2015
  • Area manager east / Head of showroom east / team management of 5 people
  • Mavi NOS + Forecast budget
  • Budget planning growth of + 12% in 2014 compared to Target plan for the previous year
  • Shop-in-shop implementation
  • Regular organization / Update of the customer database
  • Budget planning and presentation via Preorder NOS
  • Coaching of sales assistants in time processes, sales training, acquisition development, optimal work allocation for key account marketing and event management Mavi Europe AG
  • Booking and coordination of Mavi Ads together with Agency Bold
  • Booking for Mavi Events
  • Cooperation with sponsors such as Red Bull
  • Organization of shootings (e.g
  • With Florian David Fitz)

Area Manager North/East

Fornarina GmbH
01.2010 - 02.2013
  • Area manager north / east
  • Season and NOS orders
  • Target planning NOS + advance booking
  • Budget planning YoY 2012 target + 8% growth compared to the previous year YoY target, 2011 target Jan 2010 - Feb 2013 Work experience + 12% growth compared to the previous year, 2010 - target + 7% growth compared to the previous year
  • Merchandising by Lafayette and Kadewe (decorative window) Sales staff at key accounts, advice and sales, like a smile and congruent appearance put the competencies in the right light, area calculation of the Sales, product knowledge material training to recognize quality features exactly

Store Manager

GAS GmbH
01.2009 - 12.2009
  • Team management (recruitment, training, motivation, work plan) buyers and branch managers Berlin
  • Seasonal pre-order / NOS
  • Target planning NOS & pre-order per shop
  • Budget planning YoY target with a growth of + 8% compared to the previous year
  • Coaching and Management of employees and GAS shop in shop in Berlin
  • Resource planning Material training Sales training, How do I advise correctly, How do I know what the customer would like / treat the customer as he would like to be treated, KPI training
  • Merchandising
  • Marketing and Event Management
  • Development of press releases and Advertising in cooperation with the textile industry

Sales Representative East

Diesel Deutschland GmbH
01.2008 - 12.2008
  • Area Manager East
  • NOS + seasonal pre-orders for boutiques / key account / franchise / Denim specialist shop
  • Employee training in Distribution & Sales, Team building measures such as Queries based on the sociogram to create common ground / Budget planning target YoY with a growth of + 6% compared to the previous year
  • Portfolio analysis of the existing customer database and training of sales staff in Consulting and sales
  • Marketing and event management
  • Event planning for Rock on the Ring

Deputy Area Manager East

Pepe Jeans London
08.2006 - 12.2007
  • Deputy Head of Pepe Jeans London Showroom East
  • Seasonal pre-orders
  • Portfolio analysis of customer master data
  • NOS analysis, order analysis
  • Pepe Jeans KPI analysis
  • Sales training for product training and sales
  • Consulting for Sales staff and training in space management based on economically relevant KPIs / Presentation of seasonal collections
  • Coaching of the sales staff at the workshop, Product training
  • Merchandising from P & C / Lafayette / Kadewe

Floor Manager

P & C
05.2004 - 07.2006
  • Placement of the denim wall - knowledge of the goods - sales - inventory - preparation of the top seller analysis - sales training - brand-related in-house training

Deputy Store Manager

The Size Shop
03.2003 - 01.2004
  • Placement of the sneaker wall - product knowledge - sales - inventory - creation of the top seller analysis - sales training - brand-related in-house training - deployment planning

Aupair

Flower Family
09.2002 - 02.2003
  • Babysitting / household / food preparation / school attendance

Education

Business Coach -

The Key.Community
09.2020

Zalando Time Management -

09.2019

Zalando Personality development -

07.2018

Zalando Communication & Conflict Management -

05.2018

Zalando KPI Training 2 -

09.2017

Zalando KPI Training 1 -

03.2016

Short-term income statement Key Account Mavi -

09.2012

Nagold KPI Training -

04.2012

Product Training Pepe Jeans London -

09.2006

First & Advanced Certificate -

Croydon College
12.2003

Vocational school business administration -

Berufsoberschule Neuötting
07.2002

Training as a retail saleswoman -

Berufsschule Neuötting
07.2000

Skills

  • Teamwork and Collaboration
  • Time Management
  • Attention to Detail
  • Flexible and Adaptable
  • Dependable and Responsible
  • Multitasking
  • Problem-Solving
  • Customer Service
  • Excellent Communication
  • Critical Thinking
  • Multitasking Abilities
  • Organizational Skills
  • Computer Skills
  • Decision-Making
  • Problem Resolution
  • Verbal Communication
  • Calm Under Pressure
  • Active Listening
  • Organization and Time Management

Accomplishments

  • 20 years of Experience in the fashion industry
  • Management and innovation skills
  • International Experience
  • Work in international Companies
  • Comprehensive knowledge of the fashion industry
  • In-depth customer knowledge
  • Business Acumen
  • Expert knowledge of Entrepreneurs
  • Helping people to help themselves
  • Team Intervention
  • Individual Coaching
  • Sales Training
  • Motivational Coaching
  • Coaching in Teams and solo

Timeline

Webshop Lead// Shop.wwf.de

WWF Deutschland
12.2022 - Current

Unit Lead

Zalando SE
12.2020 - 11.2022

Business Coach

Thekey.community
09.2020 - Current

Senior Buyer

Zalando SE
05.2017 - 11.2020

Buyer

Zalando SE
03.2015 - 05.2017

Area Manager East/ Event Manager

Mavi Europe AG
02.2013 - 02.2015

Area Manager North/East

Fornarina GmbH
01.2010 - 02.2013

Store Manager

GAS GmbH
01.2009 - 12.2009

Sales Representative East

Diesel Deutschland GmbH
01.2008 - 12.2008

Deputy Area Manager East

Pepe Jeans London
08.2006 - 12.2007

Floor Manager

P & C
05.2004 - 07.2006

Deputy Store Manager

The Size Shop
03.2003 - 01.2004

Aupair

Flower Family
09.2002 - 02.2003

Zalando Time Management -

Zalando Personality development -

Zalando Communication & Conflict Management -

Zalando KPI Training 2 -

Zalando KPI Training 1 -

Short-term income statement Key Account Mavi -

Nagold KPI Training -

Product Training Pepe Jeans London -

First & Advanced Certificate -

Croydon College

Vocational school business administration -

Berufsoberschule Neuötting

Training as a retail saleswoman -

Berufsschule Neuötting

Business Coach -

The Key.Community

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Susanne Steindl