Sven Kopp

• Corporate team ($7B revenue) of 4 pricing managers
• Development and implementation of a value-based pricing strategy and migrating it into revenue management
• Defining standards, maturity assessments and trainings
• Launching corporate knowledge exchange platform for pricing

• Team lead of 9 pricing managers and analysts
• Budgeting of pricing targets for $1.5B revenue
• Planning & execution of price rolls
• Key account negotiations
• Competitive & market intelligence
• Process optimization & regional pricing strategy adaptation
• Sales excellence and compliance including trainings

Results:

• Four years consistently outperforming price targets with up to five price actions per year (pre-COVID: 1).
• No extra headcount but improved employee satisfaction on parallel
• Reduction of exceptional discounts by 30 percent while speeding up decision making

• Product price tests, customer satisfaction, brand equity
• Internal project lead: price&quote tool launch process, Responsible for trainings of 150 users and managing user change requests
• Health department achieved highest quality and speed in adoption in whole GfK

• Consultant for pricing, M&A and value-based product development, using qualitative and quantitative methods like interviews and conjoint analysis.
• Core markets: media, automotive, med-tech and healthcare