Sven Schröpfer
Hamburg
Kurzprofil
Senior Sales & Business Development professional with over 16 years of experience in the FMCG and beverage industry, covering both On-Trade and Off-Trade channels. Extensive expertise in wine, spirits, and craft beer markets, including strong international exposure and a well-established network across regional and national distribution channels. Proven leadership personality with excellent communication skills, strong analytical mindset, and a consistent track record of achieving and exceeding targets. Entrepreneurial, strategic, and customer-focused, with a disciplined and highly organized approach to remote work since 2011. Fluent in international business environments with strong intercultural competence. English at native level.
Übersicht
26
26
years of professional experience
5
5
years of post-secondary education
Berufserfahrung
Sales Manager On-Trade Germany
Les Grands Chais de France
2019.08 - 2026.04
- Responsible for distribution of wines and sparkling wines (focus: France)
- Managed all distribution channels across Northern Germany
- Oversaw key accounts and conducted annual negotiations
- Developed Fine Wine segment (Bordeaux GCC, Burgundy)
- Built and implemented private label and exclusive brand strategies
- Managed sales strategy, budgeting, and performance tracking
Sales Director
Part Trading GmbH
Hamburg
2019.03 - 2019.07
Key Account Manager (Wholesale & Retail)
Hamburg Beer Company
Hamburg
2016.09 - 2018.06
- Managed international beer export markets (Eastern Europe & Israel)
- Built new export markets in Asia (incl. Vietnam)
- Developed and implemented sales and marketing strategies
- Led a sales team of 3 regional managers
- Coordinated logistics, procurement, and operations
- 100% target achievement
- +10% total revenue growth
- Acquisition of 50 new customers
- +50% growth in exclusive brands
- +35% growth in draft beer volume
Managing Partner
Craft Contor
Hamburg
2014.07 - 2016.08
- Founded and managed craft beer import and distribution business
- Developed national distribution network across all major channels
- Introduced multiple international craft beer brands to Germany
- Built strong partnerships with key industry players
Area Manager North
AMKA Germany
Harrislee
2011.10 - 2014.06
Category Manager Wine
Göttsche Getränke Group
Hamburg
2010.05 - 2011.09
- Developed assortment strategy (focus on exclusive/private labels)
- Reduced product portfolio from ~1,000 to ~600 SKUs
- Built national distribution network across metropolitan areas
- Played a key role in strategic partnership development
Wine Consultant / Key Account Manager
Nordmann-Quandt Group
Geesthacht
2008.03 - 2010.04
- Managed wine procurement, portfolio, and sales
- Developed private labels and direct imports (France, Italy, Spain)
- Led and trained sales teams
- 100% target achievement
- +25% revenue growth
- Strong expansion of international wine brands in gastronomy
Managing Partner
Brasserie Marblau
Hamburg
2006.01 - 2007.01
Head Sommelier / Restaurant Management Roles
2000.01 - 2006.01
- Worked in Michelin-starred and luxury 5-star hotel environments
- Led teams of up to 40 staff
- Responsible for restaurant operations, wine programs, and guest experience
Ausbildung
Apprenticeship in Restaurant Management -
Hotel InterContinental Hamburg
1998.01 - 2000.01
Studies in Law -
University of Hamburg
1993.01 - 1996.01
Abitur - University Entrance Qualification
Gymnasium Oberalster, Hamburg
HamburgKompetenzen
- Sales Strategy & Business Development
- Key Account Management
- International Market Expansion
- Budgeting & Profit Control
- Team Leadership
- CRM
- SAP R/3
- MS Office (Excel, Word, PowerPoint)
- Logistics & Supply Chain Coordination
LANGUAGES
German
Fließend (C2)
C2
English
Fließend (C2)
C2
Französisch
Grundlagen (A2)
A2
Italienisch
Anfänger (A1)
A1
Hobbys
- Travel
- Cooking
- Running
- Family
Zeitleiste
Sales Manager On-Trade Germany
Les Grands Chais de France
2019.08 - 2026.04
Sales Director
Part Trading GmbH
2019.03 - 2019.07
Key Account Manager (Wholesale & Retail)
Hamburg Beer Company
2016.09 - 2018.06
Managing Partner
Craft Contor
2014.07 - 2016.08
Area Manager North
AMKA Germany
2011.10 - 2014.06
Category Manager Wine
Göttsche Getränke Group
2010.05 - 2011.09
Wine Consultant / Key Account Manager
Nordmann-Quandt Group
2008.03 - 2010.04
Managing Partner
Brasserie Marblau
2006.01 - 2007.01
Head Sommelier / Restaurant Management Roles
2000.01 - 2006.01
Apprenticeship in Restaurant Management -
Hotel InterContinental Hamburg
1998.01 - 2000.01
Studies in Law -
University of Hamburg
1993.01 - 1996.01
Abitur - University Entrance Qualification
Gymnasium Oberalster, Hamburg