Photography
Years of SEO experience
Hi, I’m
Swaminathan (Nathan)
Lead, SEO & Content Management
Sankt Augustin
Summary
A seasoned SEO & Content Management lead with a passion for driving organic growth with 10 Years Experience, I possess a proven track record of success managing 29 retail market websites for Standard Chartered Bank. Through data-driven content strategies and implementation of SEO best practices, I've achieved significant results: organic traffic on managed websites has increased by 20% (industry average is 5-10% growth), and average content engagement has seen a 30% rise. My expertise extends to managing content lifecycles for multiple websites, ensuring brand consistency and quality. Leveraging strong collaboration skills, I've partnered with cross-functional teams (marketing, development) to achieve content marketing goals.
Overview
10
2
Languages
Work History
Standard Chartered Bank
Lead, SEO & Web Content Management
10.2018 - Current
Job overview
- Enhanced website user experience by developing and implementing engaging content strategies for sc.com/[29 retail markets] example, sc.com/sg, sc.com/in, sc.com/ae.
- Streamlined content management processes for efficient publishing and updating of online materials.
- Increased organic traffic by 30% (significantly exceeding the average growth rate of 5-10%).
- Achieved top 10 search engine ranking for 20% of key target keywords
- Enhanced content performance by 50% increase in average engagement rate
- Boosted backlink profile with 20 high-quality backlinks from relevant websites (highlighting the value of quality over quantity).
- Improved conversion rate by 15% through website content and user experience optimization
Sunrise Biztech Systems
SEO Analyst - Digital Marketing
02.2015 - 07.2018
Job overview
- Ensured consistency across all digital platforms by developing clear brand guidelines for clients' businesses.
- Generated detailed monthly reports to track progress, analyze performance metrics, and recommend strategy adjustments as needed.
- Collaborated with cross-functional teams to develop comprehensive digital marketing campaigns that included SEO, PPC, social media advertising, and email marketing efforts.
- Increased organic traffic for client websites through the development and execution of SEO campaigns.
NCS Pte Ltd.
Senior Consultant
01.2010 - 09.2014
Job overview
- Coding the Features in .Net (ASP.Net, C#) for Financial Services software and performing the testing on the pieces of developed code
- Perform code review of critical modules
- Perform Bug Fixes and provide post Production Support
- Collaborated with business analysts, developers, and technical support teams to define project requirements and specifications
- Designed, developed, and managed web-based applications, databases, network accounts, and programs.
Lanworks Pte Ltd.
Technical Project Manager
01.2008 - 05.2010
Job overview
- Led the development and deployment of web applications using ASP.NET Web Forms and ADO.NET, ensuring efficient database interaction and user experience
- Implemented secure and user-friendly web interfaces utilizing HTML, CSS, and JavaScript, adhering to accessibility standards
- Managed web server configuration and deployment on IIS, maintaining optimal performance and security.
Ilantus Technolgoies
Senior Developer
01.2007 - 10.2008
Job overview
- Customized and implemented dynamically pluggable software architecture for maximum flexibility, extensibility, and maintainability using .net components
- Involved in development of application using .net technologies
- Involved in customizing the Identity and access management projects.
SPA Computers Pvt. Ltd
Software developer
01.2004 - 03.2007
Job overview
- Web software Developer
NewTechnoMines Pvt Ltd.
Software developer
10.2002 - 06.2004
Job overview
- Software development using web technologies.
Education
Bharathidasan University
Master of Computer Applications
07.1999 - 2002.05
University Overview
Website: https://www.bdu.ac.in/
Bharathidasan Univesity
Bachelor of Science in Computer Science
07.1996 - 1999.05
University Overview
Website: https://www.bdu.ac.in/
Skills
Content Management Systems (Wordpress, AEM)
undefinedPersonal Information
- Date of Birth: 07/24/79
- Gender: Male
- Nationality: Indian
Interests
Books
Timeline
Lead, SEO & Web Content Management
Standard Chartered Bank
10.2018 - Current
SEO Analyst - Digital Marketing
Sunrise Biztech Systems
02.2015 - 07.2018
Senior Consultant
NCS Pte Ltd.
01.2010 - 09.2014
Technical Project Manager
Lanworks Pte Ltd.
01.2008 - 05.2010
Senior Developer
Ilantus Technolgoies
01.2007 - 10.2008
Software developer
SPA Computers Pvt. Ltd
01.2004 - 03.2007
Software developer
NewTechnoMines Pvt Ltd.
10.2002 - 06.2004
Bharathidasan University
Master of Computer Applications
07.1999 - 2002.05
Bharathidasan Univesity
Bachelor of Science in Computer Science
07.1996 - 1999.05
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