Swanubhav Rath
Product Owner- Web And Digital Platforms
Aachen, Germany
Summary
Strategic Digital Marketer with 6+ years of experience in leading digital transformation to boost brand awareness, enhance user experience, and drive business growth. Passionate about data-driven strategies, automation, and global campaign optimization. Strong background in platform launches, high-impact SEO/SEM, and analytics-driven digital content strategy.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
Work History
Product Owner- Web and Digital Platforms
Johnson and Johnson MedTech
05.2025 - Current
- Managed the end-to-end launch of an internal eCommerce platform across EMEA, driving cross-regional collaboration with US IT teams to deliver UI/UX design, SSO setup, UAT, and a successful go-live strategy.
- Performed comprehensive market research and competitive benchmarking across key APAC markets, leading to tailored marketing strategies and campaign execution that contributed to an 18% YoY uplift in brand engagement.
- Led content strategy across websites and app with cross-functional teams, leveraging Generative AI to ensure cohesive messaging around therapy awareness, product placement, and HCP education.
- Streamlined lead generation by automating lead routing and workflows in HubSpot CRM, boosting follow-up accuracy and cutting qualified lead response time by 25%.
Digital Marketing Project Specialist
Johnson & Johnson MedTech
09.2023 - 05.2025
- Successfully led the company-wide launch of the Showpad platform (Sales Enablement & DAM tool) across 15+ countries while managing UAT, rollout, training, and enabling 100% platform adoption within 3 months.
- Developed and optimized Google Ads strategies across APAC and EMEA for campaigns focused on healthcare Congresses, publications, products, and therapies, achieving 15% improvement in CTR and 60% in conversion performance.
- Drove a comprehensive SEO strategy by optimizing website architecture, conducting extensive keyword research, and performing A/B testing by using Google Analytics, Ryte, and SEMrush for performance tracking and reporting, resulting in a 40% increase in organic traffic.
Working Student- Digital Customer Interface
Infineon Technologies AG
07.2022 - 09.2023
- Developed a centralized performance reporting dashboard in Google Looker Studio by integrating GA4, Search Console, and SEO audit tools, unifying analytics across web and marketing automation platforms.
- Documented and prepared Guidelines to optimize important product pages that resulted in a significant improvement in page speed and boosted organic traffic by 24%.
Working Student- Sales & Marketing Transformation
Infineon Technologies AG
05.2021 - 07.2022
- Conceptualized and created interactive web pages while managing the Infineon website using a Content Management System (CMS).
- Worked in close collaboration with the IT team developing the blueprint for website architecture to drive the Digital Transformation efforts.
Business Development Associate (Full-time)
BYJU'S
10.2018 - 10.2019
- Segmented users in the CRM tool by identifying patterns to create specific groups based on demographics, buying behavior and engagement score.
- Executed customer journey mapping in the CRM system using leads from campaigns and offline events, translating insights into personalized digital engagement.
- Collaborated with the Sales team in devising personalized communication strategies, contributing to a 15% increase in retention rates over two quarters.
Project Associate (Full-time)
Digichamps
07.2017 - 09.2018
- Worked with the UX (User Experience) team to design the product pages based on business requirements and user feedbacks.
- Created and closely monitored multiple Email Marketing Campaigns through a Marketing Automation tool, resulting in 18% increase in conversion rates, while simultaneously reducing the bounce rate.
Education
Master of Science - Business Management
Technical University of Munich (TUM)
Germany 10.2020 - 06.2023
Bachelor of Technology - Mechanical Engineering
Kalinga Institute of Industrial Technology
India 04.2014 - 01.2018
Skills
CRM, CMS & Web Analytics: Salesforce, LeadSquared, Google Analytics, Hotjar, Drupal, OpenCMS, Adobe Experience Manager (AEM), Google Data Studio, MS office suite
Languages
English
German
Hindi
Timeline
Product Owner- Web and Digital Platforms
Johnson and Johnson MedTech
05.2025 - Current
Digital Marketing Project Specialist
Johnson & Johnson MedTech
09.2023 - 05.2025
Working Student- Digital Customer Interface
Infineon Technologies AG
07.2022 - 09.2023
Working Student- Sales & Marketing Transformation
Infineon Technologies AG
05.2021 - 07.2022
Master of Science - Business Management
Technical University of Munich (TUM)
10.2020 - 06.2023
Business Development Associate (Full-time)
BYJU'S
10.2018 - 10.2019
Project Associate (Full-time)
Digichamps
07.2017 - 09.2018
Bachelor of Technology - Mechanical Engineering
Kalinga Institute of Industrial Technology
04.2014 - 01.2018
Volunteering Projects
- Coordinator, SPIC MACAY, Organized and managed logistics for multiple concerts featuring renowned artists and oversaw online promotion efforts for these events.
- Project Executive, ENACTUS, Led multiple community development initiatives for the creation of blue-collar jobs for unemployed youth and presented these projects at the Enactus National Cup, where they were recognized for their impact.
Personal Interests
Tennis | Badminton | Cooking | Travelling | Volunteering