Summary
Overview
Work History
Education
Skills
Certification
Skills Tools
Volunteering Projects
Languages
Websites
Timeline
AdministrativeAssistant
SWANUBHAV RATH

SWANUBHAV RATH

Product Owner- Web And Digital Platforms
Aachen,NW

Summary

Strategic Digital Marketer with 5+ years of experience in leading digital transformation to boost brand awareness, enhance user experience, and drive business growth. Passionate about data-driven strategies, automation, and global campaign optimization. Strong background in platform launches, high-impact SEO/SEM, and building robust digital infrastructures.

Overview

8
8
years of professional experience
7
7
years of post-secondary education

Work History

Product Owner- Web and Digital Platforms

Johnson and Johnson MedTech
Aachen, NW
05.2025 - Current
  • Led content strategy across websites and app with cross-functional teams, ensuring cohesive messaging around therapy awareness, product placement, and HCP education to optimize digital user journeys.
  • Managed the end-to-end launch of an internal eCommerce platform across EMEA, driving cross-regional collaboration with US IT teams to deliver UI/UX design, SSO setup, UAT, and a successful go-live strategy.
  • Streamlined lead generation by configuring dynamic HubSpot forms on product pages and automating lead routing to regional sales teams, substantially improving the accuracy of follow-ups—leading to a 25% increase in qualified lead response time.
  • Performed comprehensive market research and competitive benchmarking across key APAC markets, leading to tailored marketing strategies and campaign execution that contributed to an 18% YoY uplift in brand engagement.

Digital Marketing Project Specialist

Johnson & Johnson MedTech
Aachen, NW
09.2023 - 05.2025
  • Successfully led the company-wide launch of the Showpad platform (Sales Enablement & DAM tool) across 15+ countries while managing UAT, rollout, training, and enabling 100% platform adoption within 3 months.
  • Developed and optimized Google Ads strategies across APAC and EMEA for campaigns focused on healthcare Congresses, publications, products, and therapies, achieving 15% improvement in CTR and 40% in conversion performance.
  • Executed detailed customer journey mapping in CRM through congresses and events to further improve customer insights and engagement.
  • Drove SEO strategy and execution by coordinating with web developers for website optimization and conducting extensive keyword research to enhance content, while utilizing tools like Google Analytics and SEMrush for performance tracking and reporting, resulting in a 40% increase in organic traffic.

Working Student-Digital Customer Interface

Infineon Technologies AG
07.2022 - 09.2023
  • Conducted SEO (Search Engine Optimization) Audits and Crawls to report on organic content performance and optimize technical, on-page, and off-page elements.
  • Performed keyword research for Infineon Developer Community that boosted rankings from page 5 to page 1 for major keywords.
  • Documented and prepared Guidelines to optimize important product pages that resulted in a significant improvement in page speed and boosted organic traffic by 24%.

Working Student-Sales and Marketing Transformation

Infineon Technologies AG
05.2021 - 07.2022
  • Conceptualized and created interactive web pages while managing the Infineon website using a Content Management System (CMS).
  • Developed comprehensive marketing dashboards in Google Data Studio by integrating data from Google Analytics and Search Console for stakeholders across various Product Marketing teams.
  • Worked in close collaboration with the IT team developing the blueprint for website architecture to drive the Digital Transformation efforts.

Business Development Associate (Full-time)

BYJU'S
India
10.2018 - 10.2019
  • Contributed to higher lead conversion rates by optimizing lead segmentation and assignment rules based on historical performance metrics within the CRM system.
  • Collaborated with the Sales team in devising targeted marketing campaigns and personalized communication strategies, resulting in a boost in customer engagement and retention.
  • Set up daily scrum meetings, sprint planning, and facilitated retrospective meetings and documentation.
  • Maximized sales team efficiency through comprehensive training sessions on utilizing the CRM platform effectively.

Project Associate (Full-time)

Digichamps
India
07.2017 - 09.2018
  • Worked with the UX (User Experience) team to design the product pages based on business requirements and user feedbacks.
  • Created and closely monitored multiple Email Marketing Campaigns through a Marketing Automation tool, resulting in 18% increase in conversion rates, while simultaneously reducing the bounce rate.
  • Developed social media strategies to effectively leverage LinkedIn for marketing, lead generation, and brand awareness.

Education

Master of Science - Management

Technical University of Munich
Munich, Germany
10.2020 - 07.2023

Bachelor of Technology - Mechanical Engineering

Kalinga Institute of Industrial Technology
07.2014 - 04.2018

Skills

Product marketing

Certification

Certified ScrumMaster (CSM), Scrum Alliance, Inc.

Skills Tools

  • CRM, CMS & Web Analytics: Salesforce, LeadSquared, Google Analytics, Hotjar, Drupal, OpenCMS, Adobe Experience Manager (AEM), Google Data Studio, MS office suite
  • Marketing Automation & Sales Enablement: HubSpot, Showpad, Eloqua, Mailchimp, Veeva Vault
  • Project & Agile Management: JIRA, Confluence, Wrike, Scrum Methodology, Wireframing and prototyping, Release planning, UAT, E-commerce & Platform Management
  • Technical SEO & Digital Advertising: Google Ads, Screaming Frog, Google Search Console, Ryte, SEMrush, HTML

Volunteering Projects

  • Coordinator, SPIC MACAY, Organized and managed logistics for multiple concerts featuring renowned artists and oversaw online promotion efforts for these events.
  • Project Executive, ENACTUS, Led multiple community development initiatives for the creation of blue-collar jobs for unemployed youth and presented these projects at the Enactus National Cup, where they were recognized for their impact.

Languages

English
Bilingual or Proficient (C2)
German
Intermediate (B1)
Hindi
Bilingual or Proficient (C2)

Timeline

Product Owner- Web and Digital Platforms

Johnson and Johnson MedTech
05.2025 - Current

Digital Marketing Project Specialist

Johnson & Johnson MedTech
09.2023 - 05.2025

Working Student-Digital Customer Interface

Infineon Technologies AG
07.2022 - 09.2023

Working Student-Sales and Marketing Transformation

Infineon Technologies AG
05.2021 - 07.2022

Master of Science - Management

Technical University of Munich
10.2020 - 07.2023

Business Development Associate (Full-time)

BYJU'S
10.2018 - 10.2019

Project Associate (Full-time)

Digichamps
07.2017 - 09.2018

Bachelor of Technology - Mechanical Engineering

Kalinga Institute of Industrial Technology
07.2014 - 04.2018

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SWANUBHAV RATHProduct Owner- Web And Digital Platforms