Swati Soni

• Spearheading the vision and roadmap for MyZEISS's post-sales experience, focusing on service enablement, training integration, and customer self-service journeys.
• Drove cross-functional collaboration with Service, Training, and Business sector stakeholders to mandate digital customer registration during device handovers and service interactions.
• Led digital initiatives to streamline registration-to-activation processes across key markets, enabling unified access to training, documentation, and services.
• Defined CX KPIs and customer success metrics to monitor platform usage, satisfaction, and impact on service efficiency.
• Orchestrated global workshops to collect market-specific requirements, ensuring platform scalability while supporting regional regulatory and operational needs.
• Partnered with IT and data teams to improve integration with the Customer Data Platform (CDP), personalization architecture, and secure access frameworks (IAM).

Transformed MyZEISS into a key digital channel for customer engagement, enabling sales, service, and training touchpoints globally—delivering measurable user growth and strategic business value.

• Drove platform growth to over 5,000 users, increasing monthly active usage by 40%, and integrated MyZEISS into the sales process in the U.S., enhancing customer conversion and rep adoption.
• Led development of new functionalities informed by customer research and journey mapping, ensuring relevance and market fit across clinical and service workflows.
• Acted as Product Owner with full responsibility for agile planning, prioritization, and budget management, aligning development with evolving business goals.
• Orchestrated alignment between business stakeholders and technical teams, translating strategic needs into actionable requirements and product delivery.
• Scaled platform rollout across regions through onboarding programs, change management support, and close collaboration with local market teams.

Led global product marketing for microsurgical visualization systems, focusing on clinical applications, stakeholder needs, and regulatory requirements. Collaborated with markets to refine value propositions, and execute targeted campaigns.

• Developed product positioning and marketing strategy using psycho-sensory tools to launch the Robotic Visualization System (ZEISS KINEVO 900), recognized as a best practice.
• Designed and implemented innovative multi-channel nurture campaigns targeting healthcare professionals, resulting in a 100% increase in engagement, and a significant acceleration of Marketing Qualified Leads (MQLs).
• Managed and drove owned content on a scientific platform, increasing brand visibility by generating a 29% social reach and new leads at less than the average CPC rate.
• Developed digital and classical sales tools and training materials to enhance sales reps' understanding of complex product technology, enabling more effective selling.

Brand management for MercedesAMG with a special focus on leveraging sportiness associated with AMGs to transform the overall brand perception for Mercedes-Benz cars. Entrusted to establish digital marketing, launch social media platforms, drive strategic corporate partnerships and re-establish key CRM initiatives.

• Led the Indian Grand Prix leg of Formula One in 2011 & 2012 with omnichannel campaigns transforming the brand perception with younger target audiences.
• Executed strategic partnership with Indian F1 Circuit and led the launch of AMG Driving Academy in India (3rd outside of Germany) re-instilling "performance" attribute of the brand.
• Steered brand management and launch activities for AMG line-up and partner management with Vodafone, Allianz and Motul.
• Initiated, established and drove digital marketing and moderated all social media channels for Mercedes-Benz India.
• Drove brand campaigns (125 years of innovation), experiential marketing (StarDrive) that propelled sales to regain market position (no. 2 from no. 3).
• Launched regional Mercedes-Benz Magazine, first-ever lifestyle magazine by auto manufacturer in India. Published 10 full editions based on consumer insights increasing customer intimacy and dialogue.

New product definition based on customer insights, understanding business requirements and competitive environment. Driving localization projects to gain price advantage and deliver customization on local needs.

• Managed product life-cycle alongside assisting new product development based on performance, competition analysis and customer feedback. Established criteria for each milestone within product roadmap as means to measure progress.
• Developed and executed marketing launch campaign for new Actros including nationwide events and promotional material.
• Part of the team delivering cost optimizations and improvements in product performance by strategically identifying and partnering with truck body builders & suppliers.