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Talal Mando
Senior Digital Marketing Manager
Berlin
Summary
Experienced marketing professional with 10+ years in Meta Ads, Google Ads, WordPress, landing pages, and analytics. Specializing in online marketing, data analytics, and sales, with a proven track record in lead generation and customer acquisition. Skilled in web optimization, automation tools, and platforms like WordPress, Woo Commerce, and Shopify. Focused on driving profits, increasing market share, and enhancing customer experience. Strong leadership and project development expertise, ready to apply my experience in a challenging role to drive company success.
Overview
12
12
years of professional experience
16
16
years of post-secondary education
3
3
Languages
1
1
Certificate
Work History
Senior Performance Marketing Manager
Culture4lufe Luca App
08.2023 - 06.2024
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Managed approximately 2x ads per day .
- Managed social media accounts, engaging with followers and creating loyal brand community.
- Analyzed campaign performance data to adjust tactics and maximize ROI.
Senior Online Marketing Manager
Interlutions GmbH
01.2022 - 01.2023
- Developed and implemented online marketing strategies to promote the company's products and services
- Managed and optimized digital campaigns across various platforms, including Google, Facebook, Instagram, and LinkedIn
- Collaborated closely with the sales and product teams to understand their needs and target audiences, providing valuable insights and recommendations to improve overall marketing performance
- Expertise in web analytics, SEO, PPC, and email marketing played a key role in the success of the marketing campaigns, which helped achieve the company's business objectives
- Implemented analytics tools to monitor site performance, identify trends, and inform strategic decisions.
- Managed approximately 4 Clients per day.
- Optimized landing page designs for improved conversion rates based on A/B testing results.
- Enhanced customer experience by driving improvements to website usability, navigation, and overall design.
- Championed continuous improvement culture by staying current on industry trends and incorporating learnings into future projects effectively.
Senior Marketing Manager
DBA GMBH
07.2020 - 03.2021
- Created engaging content for various social media platforms, boosting follower count and overall engagement rates.
- Managed a team of marketing professionals, resulting in increased productivity and project success rates.
- Implemented data-driven decision making by using analytics tools to track campaign performance and adjust strategies accordingly.
- Led a rebranding initiative that resulted in improved consumer perception and increased sales revenue.
- Developed strategic partnerships with complementary brands for co-marketing initiatives that expanded market share significantly.
- Improved return on advertising spend by reallocating budget to high-performing channels based on data analysis results.
Head of Digital Marketing
Mydigipros
02.2018 - 07.2022
- Developed multi-platform advertising campaign for retail client
- Executed digital strategy for account, while also outperforming competition in all engagement metrics
- Collaborated with marketing staff in the development and production of visual content
Community Marketing Manager
Lovoo GmbH
07.2019 - 01.2020
- Management of digital marketing campaigns
- Working with other members of the marketing team to activate campaigns through digital channels
- Ownership of digital suppliers and SLAs, both internal and external
- Manage the digital marketing budget including forecasting
- Analysis of digital performance and trends, reporting against set KPIs
- Identifying key audiences and targeting strategy
- Improving website customer experience including campaign landing pages in conjunction with web marketing teams
- Making recommendations on localisation requirements
Wordpress and Social Media Manager
David Lengauer
11.2017 - 03.2018
- Manage numerous clients simultaneously, while optimizing towards individual performance goals
- Build and manage paid search and display campaigns
- Assist in updating website content and build landing pages, knowledge of WordPress and HTML
- Proficient in HTML email marketing: coding, testing and best practices
- Experience with pulling contact lists from CRM's
- Effectively communicate wins, identify trends, and proactively offer campaign suggestions; Able to communicate complex ideas effectively to clients
- Audit campaigns and adjust to accurately and evenly spend/pace with client advertising budgets
- Put together digital ad reporting for client meeting decks/presentations (google analytics)
- Ongoing education to remain dominant in cutting-edge PPC disciplines
- Able to react to change productively and handle other essential tasks as assigned
- Work collaboratively with the digital management team and Account Executive team to craft strategic message and set proper client expectations; Collaborating with management to develop best practices
- Work alongside innovative creative developers on new client marketing campaigns
- Ability to identify a target market (based on the client goals) and shift allocations
Education
High School Diploma -
Pearson College
London 01.2005 - 02.2008
High School Diploma -
Syrian Virtual University
London 05.2006 - 02.2009
Some College (No Degree) - Ecommerce Manager
Ecomex GmbH
Berlin 01.2015 - 07.2025
Skills
Leadership
Computer Skills
Communication Skills
Customer acquisition
Social media platforms
Marketing campaign development
Data analytics
Market analysis
Campaign management
Advertising management
Marketing analytics
Websites
Personal Information
- Place of Birth: Homs
- Date of Birth: 08/20/88
Certification
Digital Marketing Pro Certificate - Digital Marketing Institute.
Software
Jira
Google Ads
Semruch SEO
Wordpress
Canavs
Zapier
Make
Google Ads
GA4
Languages
German
Advanced (C1)
English
Advanced (C1)
Arabic
Bilingual or Proficient (C2)
Accomplishments
Accomplishments:
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Performance Marketing Manager
Culture4lufe Luca App
08.2023 - 06.2024
Senior Online Marketing Manager
Interlutions GmbH
01.2022 - 01.2023
Senior Marketing Manager
DBA GMBH
07.2020 - 03.2021
Community Marketing Manager
Lovoo GmbH
07.2019 - 01.2020
Head of Digital Marketing
Mydigipros
02.2018 - 07.2022
Wordpress and Social Media Manager
David Lengauer
11.2017 - 03.2018
Some College (No Degree) - Ecommerce Manager
Ecomex GmbH
01.2015 - 07.2025
High School Diploma -
Syrian Virtual University
05.2006 - 02.2009
High School Diploma -
Pearson College
01.2005 - 02.2008