LASLAU Alina Iuliana

• Designing and executing marketing campaigns for flagship projects: Business Garden Bucharest and Timpuri Noi Square.
• Managing social media campaigns to increase online presence.
• Developing corporate materials adhering to brand guidelines, including press releases and creative pitches.
• Organizing internal events, team-building activities, and community-focused initiatives to foster engagement.
• Collaborating with creative agencies to deliver projects on time, ensuring alignment with ESG standards.
• Managing social media accounts and implemented custom campaigns, achieving a 20% increase in engagement;
• Overseeing a 200k annual marketing budget.
• Establishing partnerships, fostering company reputation and outreach.
• Developing strategy for social media marketing with cohesive messaging across multiple platforms.

Achievements:

• Successfully created and designed the Business Garden Bucharest website, including the local page (end to end design and testing)
• Successfully implemented water and energy waste reduce campaign for the company's buildings portfolio
• Creation and implementation of community management events
• Increased company visibility on social media (accounts creation and management): campaign creation in collaboration with Instagram account "Cugetari Meticuloase"
• Created and led a Radio sport competition between the company's employees of Vastint locations

• Coordinated events from conception to execution, integrating them into 360-degree marketing campaigns.
• Managed budgets, logistics, and reporting for events, contributing to increased customer engagement.
• Negotiated contracts with suppliers, securing best value for money.
• Executed budget management tasks to optimize financial resources.
• Managed event logistics, ensuring smooth running of multiple events.
• Led post-event evaluation, improving future performance.

• Spearheaded the creation and localization of food service brands.
• Executed trade marketing activities and social media strategies.
• Successfully managed a 150k marketing budget, ensuring cost-effective campaign implementation.
• Developed creative marketing campaigns to enhance brand visibility.
• Conducted comprehensive competitor analysis to stay ahead of market trends.
• Facilitated productive meetings for brainstorming innovative branding concepts.
• Oversaw budgeting process to maximize profitability.
• Orchestrated successful PR events, elevating brand awareness.

Achievements:

• Successfully deployed in Romania food brands from France and oversaw their incorporation into the Romanian market.
• Effective led generation campaigns with quantifiable results and metrics.

• Planned and executed multi-channel marketing campaigns using advanced tools such as Unica 9.1 and SQL.
• Delivered insights and recommendations through campaign performance analytics.
• Supported European Systems Hardware team with end-to-end marketing enablement.
• Enhanced company's reputation by managing positive online reviews and responses.

Achievements:

• Successfully met both quality and quantity KPIs
• 100% NPS, annual team's MVP award
• Successfully process-flows creation for new joiners

• Developed tailored advertising campaigns to meet client objectives and budgets.
• Acted as the single point of contact between clients and the creative team, ensuring seamless execution.
• Managed and coordinated all aspects of events, ensuring seamless execution.
• Handled clients' queries and complaints.
• Worked closely with clients to understand their specific requirements for the events.
• Coordinated travel arrangements for guests and speakers at conferences.
• Responsible for clients' portfolio for end to end process.