TOYIN ABIODUN ADELEYE
Saskachewan
Summary
Experienced content and website manager with 5+ years of expertise in content strategy and platform management. Skilled in various Product and Information Management (PIM) tools such as Hybris, InRiver, Pimcore, and Data Asset Management (DAM) tools like Celum and Papirfly. Proficient in CMS tools including Momentvm, Sitecore, Hygraph, Pimcore, Wordpress, Coremedia, Contentful, and SFCC. Google certified in Data Analytics with strong SEO skills using Ahrefs, Semrush, and Mailchimp. Proficient in Google Office tools and Canva designing tools. Excellent communication skills utilizing Jira, Servicenow, Asana, Miro, Microsoft tools, Slack, and more. Well-versed in Search Engine Optimization (SEO) using Ahrefs and Semrush. Fluent in German with a Telc Deutsch Certificate B1 level. Native speaker of English and Yoruba.
Overview
12
12
years of professional experience
Work History
Technical Content Manager/Platform Management Specialist
ctrl QS
11.2022 - Current
- Product management
- Website content management
- Ecommerce content update
- Client communication and management
- Content strategy
- IT and customer support specialist
- Execution of content management for product launches on a global level
- Website migration
Content Writer and Manager (Work Student)
eBay Classifieds Group (Mobile.de)
10.2020 - 03.2021
- Content writing and content editing
- Research, create and publish new content daily
- Manage SEO for both Kijijiautos and Autotrader websites
- SEO management/ ownership of landing pages
- Backlinking campaigns
- Regular competitor monitoring with reports
- Website growth monitoring
- Migration to new markets
- Organise and execute campaigns and events to expand website reach
Website and Content Manager
ACCELERATE TV
02.2017 - 10.2019
- Content writing and content editing
- Research, create and publish new content daily
- Manage website SEO, SEM
- Collaborated with cross-functional teams to ensure seamless execution and successful project outcomes
- Creation of content calendars
- Organise and Conduct interviews with industry-relevant personalities
- Monitor website statistics
- Regular competitor monitoring with reports
- Increase engagement and subscribers to the website and social media
- Backlinking campaigns
- Email and Newsletter generation and marketing
- Organise and execute campaigns and events to gain new clients and contributors to the website
- Onboard new members of the team
Journalist/News Reporter
THE NATION NEWSPAPER
11.2014 - 02.2017
- Coverage and reportage of events
- Interviewing people in a range of circumstances, including hostile and controlled environments and subjects
- Seeking out, investigating and breaking news stories
News Reporter
PARAMOUNT FM/RADIO NIGERIA
11.2013 - 11.2014
- Coverage and reportage of events
- Interviewing people in a range of circumstances, including hostile and controlled environments and subjects
- Seeking out, investigating and breaking news stories
Production Designer (Undergraduate Internship)
LAGOS TELEVISION (LTV)
05.2012 - 09.2012
- Executive Assistant: Worked directly with the department’s team lead and post-production editor
- Post-Production: Edited video rushes for programmes and news
- Created video montages and other television graphics
- Script Writing for broadcast programmes production
- Brainstorming sessions for concepts and production requirements
- Researched content for publication
Education
M.A - Strategic Marketing
Berlin School of Business And Innovation (BSBI)
Berlin, Germany01.2021
B.Sc. - Communication and Media Studies
Ajayi Crowther University (ACU)
NIGERIA01.2013
Skills
- Content Editing
- Strategic content planning
- Content Development
- Brand Messaging
Summary Of Experience
- 5+ years content management and website management experience
- Technical content management experience
- Content strategist
- Platform management experience
- Product and Information Management (PIM) tools expert including: Hybris, InRiver, Pimcore
- Data Asset management (DAM) tools expert: Celum, Papirfly
- CMS tools expert: Momentvm, Sitecore, Hygraph, Pimcore, Wordpress, Coremedia, Contentful, SFCC
- Content writer and editor
- 3 years journalism experience
- Google certified in Data Analytics
- SEO skills and tools, including Google Data Analytics, Ahrefs, Semrush, Mailchimp
- Google Office tools (Google docs, spreadsheets, etc) and Canva designing tools
- Communication tools: Jira, Servicenow, Asana, Miro, Microsoft tools, Slack, etc
Otherachievements
- 2021, Masters Distinction from Berlin School of Business and Innovation (BSBI)
- 2018, Employee of the Month Award from Accelerate TV
- 2013-2014, General Secretary, Orientation Broadcasting Service (OBS) during National Youth Service Corps (NYSC)
- 2012-2013, Editor-in-Chief, ACULIGHT Newspaper at Ajayi Crowther University, Oyo State
- 2012-2013, Editor-in-Chief, ACU Heritage Magazine at Ajayi Crowther University, Oyo State
- 2013, Best Graduating Student from the Department of Communication and Media Studies at Ajayi Crowther University, Oyo State
Personal Information
- Available: 3 months notice
- Relocation: Open to relocate anywhere in Canada
- Nationality: Nigerian German
Timeline
Technical Content Manager/Platform Management Specialist
ctrl QS
11.2022 - Current
Content Writer and Manager (Work Student)
eBay Classifieds Group (Mobile.de)
10.2020 - 03.2021
Website and Content Manager
ACCELERATE TV
02.2017 - 10.2019
Journalist/News Reporter
THE NATION NEWSPAPER
11.2014 - 02.2017
News Reporter
PARAMOUNT FM/RADIO NIGERIA
11.2013 - 11.2014
Production Designer (Undergraduate Internship)
LAGOS TELEVISION (LTV)
05.2012 - 09.2012
M.A - Strategic Marketing
Berlin School of Business And Innovation (BSBI)
B.Sc. - Communication and Media Studies
Ajayi Crowther University (ACU)
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