Tsvetelina Georgieva
Berlin
Summary
Enthusiastic advertising professional with 15+ years of experience in campaign development, branding strategies and ad management. Bring deep understanding of advertising technologies and customer buying habits.
Brings problem-solving skills and data-driven approach to new tasks.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Digital Campaign Manager
Freelancer
01.2023 - Current
- Developing and implementation digital marketing campaigns with focus on programmatic buying to drive customer engagement and increase brand awareness and ROI.
- Established and maintained relationships with key partners to deliver successful execution of programmatic campaigns.
Programmatic Ad Manager
Funke Medien Group
05.2022 - 12.2022
- Collaborated closely with product team to align client needs and business objectives.
- Compiled and analyzed data to improve sales and performance.
- Prepared and executed programmatic campaigns, utilizing diverse SSPs.
- Resolved technical issues to maintain yield optimization.
Client Success Specialist
Media Math
09.2021 - 04.2022
- Established and maintained relationship with key customers in a client facing role and provided technical and operational support.
- Managed variety of programmatic campaigns with different KPIs.
- Tracked key performance indicators to measure success of campaigns.
- Generated and reviewed reports to address delivery issues and recommendations.
- Collaborate with sales and product teams to align business objective and client satisfaction.
Programmatic Ad Manager
EBay Inc
07.2018 - 12.2020
- Collaborated cross-functionally with sales, product and analytic teams to exceed business objectives.
- Compiled and analyzed data to improve sales and performance.
- Identified and communicated customer needs to sales and product teams.
- Prepared and executed programmatic campaigns, utilizing diverse SSPs.
- Resolved technical issues to maintain yield optimization.
- Achieved established KPI for the company, working closely with international teams.
Account Executive
Magnite (ex Rubicon Project)
07.2017 - 06.2018
- Developed strong relationships with advertisers and suppliers.
- Collaborated with upper management and product team regarding media briefing and campaigns.
- Researched and customized proposals for clients to meet requirements and drive up-sale.
- Prepared and delivered presentations to key stakeholders and clients.
Account Manager
Mobile.de
04.2016 - 05.2017
- Worked with sales team to collaboratively meet client needs and increase performance.
- Tendered ad inventory forecasts, specifications and BI to address specified RFPs.
- Prepared and executed digital campaigns, utilizing Google Ad Manager (DFP).
- Tracked campaign's key performance indicators and generated reports
- Provided technical support regarding creative and product capabilities.
Outdoor Media Buyer
Omnicom Media Group
05.2014 - 05.2015
- Execution of Out-Of-Home campaigns.
Outdoor Media Buyer
Dentsu Aegis Network
01.2012 - 10.2012
- Execution of Out-Of-Home campaigns.
Media Executive
Dentsu Aegis Network
11.2009 - 12.2011
- Execution of Out-Of-Home campaigns.
Skills
- Client Relationship Management
- Ad Operations
- MediaMath, TheTradeDesk, DV360, Active Agent, Xandr
- SSP: Magnet, Xandr, Index Exchange, OpenX, PubMatic
- Campaign Management
- Programmatic media
- DMP: Adobe, Permutive
- Google Ad Manager
- HTML Basic course
- SQL coding basic course
- Tableau
Certification
Performance Marketing Expert
- Search Engine Optimization
- CRM and Marketing Automation
- Social Media Advertisement
- Search Engine Advertisement
Languages
German
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Digital Campaign Manager
Freelancer
01.2023 - Current
Programmatic Ad Manager
Funke Medien Group
05.2022 - 12.2022
Client Success Specialist
Media Math
09.2021 - 04.2022
Programmatic Ad Manager
EBay Inc
07.2018 - 12.2020
Account Executive
Magnite (ex Rubicon Project)
07.2017 - 06.2018
Account Manager
Mobile.de
04.2016 - 05.2017
Outdoor Media Buyer
Omnicom Media Group
05.2014 - 05.2015
Outdoor Media Buyer
Dentsu Aegis Network
01.2012 - 10.2012
Media Executive
Dentsu Aegis Network
11.2009 - 12.2011
Similar Profiles
Yamin MahroumYamin Mahroum
Real estate agent and consultant at FreelancerReal estate agent and consultant at Freelancer
Saikiran GurramSaikiran Gurram
Sports Masseur & Massage Therapist at FreelancerSports Masseur & Massage Therapist at Freelancer
MARIA IZABEL BARROSO MAIAMARIA IZABEL BARROSO MAIA
Pharmaceutical and Medical Freelance Translator at FreelancerPharmaceutical and Medical Freelance Translator at Freelancer
Edinalva RasmussenEdinalva Rasmussen
Babysitter at FreelancerBabysitter at Freelancer
Zahra El KhalloufiZahra El Khalloufi
Marketing Manager French Market at Gala Group BrandsMarketing Manager French Market at Gala Group Brands