Music (guitar, piano & sax player)
Ugur Arslan
Global Channel Concept Manager
Budapest
Summary
Develop and steer implementation of business unit's channel strategies. Portfolio and distribution allocation based on brand strategy that drive brand visibility, customer aquisition and revenue growth.
Overview
13
13
years of professional experience
4031
4031
years of post-secondary education
1
1
Language
Work History
Global Channel Concept Manager
Bosch Hungary
04.2024 - Current
- Analyze research of consumer behavior, market trends, and competitor activities to identify opportunities and develop channel concepts that resonate with the target user
- Utilize data to refine and optimize channel strategies
- Set KPIs to measure the efficiency and monitor the performance of channel concept
- Lead and mentor regional channel concept managers with a strong collaboration and encourage teamwork
Regional Key Account Manager (e-commerce)
Bosch Hungary
05.2022 - 04.2024
- Lead eKAM responsibility for Eastern Europe, Turkey and Middle-East
- Managed complex e-commerce projects effectively, balancing short-term goals with long-term objectives for sustained growth across all dealers.
- Developed e-commerce maturity with sales team and retailers for increased user satisfaction and loyalty.
- Analyzed market trends & sales data to identify opportunities for expanding product offerings within key accounts.
Key Account Manager (e-commerce)
Bosch Turkey
09.2019 - 04.2022
- Generated monthly sales with successful marketing, sales and customer relations approaches.
- Developed successful online sales operations from scratch by establishing and following strategic vision, mission and operational plans.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
Brand Manager
Bosch Turkey
01.2014 - 09.2019
- Compiled product, market and customer data to forecast accurate sales and profit projections.
- Developed and implemented favorable pricing structures balancing business unit's objectives against customer targets.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Developed innovative online/offline sales & marketing campaigns based on key objectives.
Marketing Intern
Bosch Turkey
07.2012 - 12.2013
- Assisted in creation of pre-season marketing plans to support department and divisional strategies.
- Coordinated the new Bosch Automotive Aftermarket website renovation project
Education
Bachelor of Science - Mechanical Engineering
Istanbul Technical University
Istanbul Sep 2007 - 08.2013
Bachelor of Arts - Music
Nazim Hikmet Academy
Istanbul Sep 2010 - 06.2013
Master of Science - Brand Management & Digital Marketing
Bilgi University
Istanbul 09.2015 - 02.2019
Skills
Strategic planning
E-commerce know-how
Business development
Team leadership
Strategic account management
Digital marketing
Interests
Running (15k runner)
Writing (short stories & popular science writer)
Founder of own Amazon UK store (2017-2020)
E-commerce website owner (2016-2020)
Timeline
Global Channel Concept Manager
Bosch Hungary
04.2024 - Current
Regional Key Account Manager (e-commerce)
Bosch Hungary
05.2022 - 04.2024
Key Account Manager (e-commerce)
Bosch Turkey
09.2019 - 04.2022
Master of Science - Brand Management & Digital Marketing
Bilgi University
09.2015 - 02.2019
Brand Manager
Bosch Turkey
01.2014 - 09.2019
Marketing Intern
Bosch Turkey
07.2012 - 12.2013
Bachelor of Science - Mechanical Engineering
Istanbul Technical University
Sep 2007 - 08.2013
Bachelor of Arts - Music
Nazim Hikmet Academy
Sep 2010 - 06.2013
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