Ulrike Werner

• Fundamentals of AI technology
• Ethical challenges
• Integration of agile methods into AI projects
• Legal framework
• AI for company process optimization

Market management:

• Development and implementation of market strategies to position Booking.com's products within the region, drive operational success.
• Understand partner behavior and needs and building and maintaining long-term relationships with decision-makers at major B2B partners.
• Frequent competitor analysis.
• Collaboration with other departments to develop and implement customer-centric solutions.

Team management:

• Leading and motivating a team, including team building and individual development as well as individual performance monitoring to drive department success.
• Hiring, interview execution and staff onboarding.
• Monitoring of KPI's and analysis of outcomes to optimize efficiency and revenue.

Leadership & team management:

• Managed and mentored a team of 8 Booking Home Partner Managers remotely and on site to deliver exceptional service to Home partners. KPI monitoring and performance tracking.
• Built up the Home team within Germany (interview processes), developed and aligned strategies with direct management and created a work and communication flow with our HQ, to implement new products and services for Home partners.
• Led staff meetings to delegate tasks, assign workloads and communicate changing priorities.

Market Management:

• Responsible for market strategy, revenue increase and acquisition of new Home partners within Germany (mainly DMO's and agencies).
• represented Booking.com at "Deutscher Tourismustag", "ITB", "Destination Camp" and other smaller industry events.

Leadership (team & office): Employee development through coaching, training and through identifying their skills and growth opportunities. Held regular performance conversations with team. Constant change management as well as stakeholder management with real estate company.

Market Management:

• Managed partner relationships for a portfolio of high-value partners and big hotel chains. Overseeing team actions in regards to organizing incentives and revenue tables. Monitoring of all team activities, KPI tracking and market performance.

Market Management: Evaluated local market characteristics, trends and drivers, and effectively prioritized and managed the performance of a portfolio of accounts to business value.

Partner Management: Created value for Partners by identifying, clarifying and prioritizing partner needs and offered scalable solutions.

Representation of Booking.com: Represented the company at fairs, self-organized partner events and revenue tables.