Ursula Licata
Schwaebisch Gmuend / Germany
Kurzprofil
results-driven B2B Sales Expert with over 25 years of experience in driving revenue growth, strategic negotiations and long-term client relationships. Several years of experience in database sales, SaaS, AI tools and trade media. Through proven success in leading sales teams and strategic key account management. As an expert in sales training and customer retention, I combine analytical strength with strong sales skills to ensure a sustainable market.
Übersicht
2
2
Languages
1
1
Certification
12
12
years of post-secondary education
37
37
years of professional experience
Berufserfahrung
Head of Sales, Reader Market and Advertising Market Construction Media
C. Maurer Fachmedien GmbH & Co. KG
2025.07 - Current
- Strategic vision, sales acumen, leadership ability, and digital know-how to grow both readership and advertising revenues
Key-Account-Manager
Schweitzer Fachinformationen
2019.04 - 2025.06
- Manager Consulting and sales of databases, AI tools for solicitors, tax consultants and corporate legal, law library, ,tax office, interim government library and public authorities, Training of colleagues in sales, user training in person or via Teams/Zoom/GoToWebinar for customers
licata training
2016.01 - 2019.12
- Freelance trainer for body language and law firm Marketing (Consulting and Coaching, Lectures and Workshops)
Head of anwalt.de Academy
anwalt.de services AG
Nuremberg
2017.01 - 2017.08
- Planning and implementation of webinars, training courses and events in the B2B sector for lawyers
Lawyer Relations Manager
anwalt.de services AG
Nuremberg
2016.01 - 2016.12
- Planning and implementation of webinars, training courses and events, Germany Tour in the B2B sector for lawyers
Head of Existing Sales Team Nuremberg / Head of New Sales Team Berlin
anwalt.de services AG
Nuremberg
2015.01 - 2015.12
- In addition to the tasks listed below, establishment of the sales office in Berlin
Head of National Sales
anwalt.de services AG
Nuremberg
2012.06 - 2014.12
- Sales responsibility and personnel management of up to 18 inside sales staff
Law firm consultant and inhouse coach
anwalt.de services AG
Nuremberg
2008.03 - 2012.05
- Distribution of law firm profiles, online marketing/SEO
Managing Director
Erfolgs-Company GbR
Neundettelsau
2005.07 - 2012.04
- Conducting training courses and workshops on topics such as sales rhetoric, business etiquette, body language and facial expressions
Regional manager and Key account manager
Opfermann Arzneimittel GmbH
Wiehl
2001.04 - 2004.12
- Responsible for sales and personnel management of up to 14 field staff employees
Certified pharmaceutical representative / senior coach
Strathmann AG
Hamburg
1998.04 - 2001.03
Certified pharmaceutical representative
Azupharma GmbH
Gerlingen
1993.07 - 1995.11
Accountant
Association of Statutory Health Insurance Physicians
Stuttgart
1990.04 - 1993.03
Secretary
Knopp Advertising Agency
Goeppingen
1989.08 - 1990.03
Ausbildung
Training as a doctor's assistant -
Dr.med. Walther Popp / Internist
G?ppingen 1986.08 - 1989.06
Intermediate school leaving certificate -
Moerike Secondary School
Goeppingen 1980.09 - 1986.06
Intermediate school leaving certificate -
Silcher Primary School
Eislingen/Fils 1976.09 - 1980.06
Kompetenzen
- SaaS (Software as a service) Sales
- B2B sales expertise
- Customer loyalty
- Upselling expertise
- Cold calling techniques
- Sales Leadership
- Target achievement
- Client acquisition
- Key account management
- Sales training
- User seminars
Languages
German (native language)
Proficient
C2
English and Hungarian (business fluent)
Advanced
C1
Zertifizierung
Class B
FURTHER TRAINING
- 11/1989 - 3/1990 Further training as an advertising clerk
- 4/1993 - 6/1993 Further training as a certified pharmaceutical representative (Pro Pharma)
- 1995 - present Ongoing communication, online marketing, advertising, sales and leadership seminars with renowned trainers
SCHOOL LEAVING CERTIFICATE
Intermediate school leaving certificate
IT SKILLS
- MS-Office, CRM, Salesforce, AI Tools (ChatGPT, MS-Copilot, Gemini etc.)JIRA, Confluence
- MS Teams, Zoom, GoTo Meeting/GoTo Webinar
Hobbys
- Reading professional literature and thriller
- Cooking traditional and new recipes
- Table tennis with my family
Zeitleiste
Head of Sales, Reader Market and Advertising Market Construction Media
C. Maurer Fachmedien GmbH & Co. KG
2025.07 - Current
Key-Account-Manager
Schweitzer Fachinformationen
2019.04 - 2025.06
Head of anwalt.de Academy
anwalt.de services AG
2017.01 - 2017.08
licata training
2016.01 - 2019.12
Lawyer Relations Manager
anwalt.de services AG
2016.01 - 2016.12
Head of Existing Sales Team Nuremberg / Head of New Sales Team Berlin
anwalt.de services AG
2015.01 - 2015.12
Head of National Sales
anwalt.de services AG
2012.06 - 2014.12
Law firm consultant and inhouse coach
anwalt.de services AG
2008.03 - 2012.05
Managing Director
Erfolgs-Company GbR
2005.07 - 2012.04
Regional manager and Key account manager
Opfermann Arzneimittel GmbH
2001.04 - 2004.12
Certified pharmaceutical representative / senior coach
Strathmann AG
1998.04 - 2001.03
Certified pharmaceutical representative
Azupharma GmbH
1993.07 - 1995.11
Accountant
Association of Statutory Health Insurance Physicians
1990.04 - 1993.03
Secretary
Knopp Advertising Agency
1989.08 - 1990.03
Training as a doctor's assistant -
Dr.med. Walther Popp / Internist
1986.08 - 1989.06
Intermediate school leaving certificate -
Moerike Secondary School
1980.09 - 1986.06
Intermediate school leaving certificate -
Silcher Primary School
1976.09 - 1980.06