Valentin Minkov

• Lead the definition and execution of the product vision for SAP Emarsys, aligning with global industry trends and SAP’s integration ecosystem.
• Manage and mentor large, cross-functional teams responsible for product development, GTM, commercialization, and ecosystem strategy.
• Own pricing, packaging, and monetization strategies for the SAP Emarsys solution, ensuring market fit and revenue growth.
• Act as key advisor to strategic customers, nurturing strong partnerships and influencing the roadmap through customer collaboration.
• Drive team performance, fostering a culture of innovation, ownership, and results.

• Defined the strategic vision for SAP’s Marketing LOB within the Customer Engagement portfolio, leading a cross-functional organization to execute it.
• Orchestrated the integration of SAP’s marketing solutions into broader industry-specific offerings across core SAP verticals.
• Drove the end-to-end Go-to-Market strategy for CX solutions, overseeing packaging, positioning, and internal alignment across departments.
• Acted as trusted advisor to global enterprise clients, ensuring strategic alignment between their needs and product development.
• Championed value-driven innovation, optimizing usability and performance across existing features and new capabilities.

• Led a dedicated team of product managers and solution experts focused on developing Emarsys’ industry-specific offerings.
• Spearheaded the company’s strategic positioning within the SAP CX portfolio, creating vision-aligned roadmaps and presenting them to executives and analysts.
• Oversaw key strategic partnerships, reinforcing Emarsys' relevance within SAP’s ecosystem and with external tech alliances.
• Drove data-backed business case development and monitored success via clearly defined KPIs.

• Directed global product strategy and execution for omnichannel customer engagement across major B2C and B2B verticals.
• Led a large international team across product, GTM, services, and enablement functions to deliver verticalized CX solutions.
• Developed deep relationships with customers, partners, and internal stakeholders to shape innovation priorities.
• Enabled successful global product launches through tight alignment between product development and customer-facing teams.

• Managed dedicated project teams delivering Emarsys Tactics – pre-built omnichannel strategies tailored for retail and e-commerce clients.
• Drove project execution from initiation through completion across CRM, marketing automation, and strategic consulting.
• Oversaw CRM and AI integration to support personalized customer journeys.
• Developed scalable processes for campaign delivery and resource planning, improving operational efficiency and client satisfaction.

Held a series of impactful roles in digital production, content management, and web quality across IBM iX, BILD, and Auctionata Paddle8. Led website migration projects, implemented automated testing systems, managed online content for large media platforms, and supported international digital production for online art auctions. These positions laid a strong foundation in cross-functional coordination, digital operations, and scalable process development.