Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Hobbies and Interests
Certification
Timeline
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Vali Maria Bluma

Essen

Summary

Transformation & Change Leader with 25+ years of experience driving strategic change, cultural transformation, and leadership development.

Founder of Human Rox Consulting, supporting organizations in executing effective transformations through consulting, coaching, and facilitation.

Former Director of Transformation at CWS, leading major change initiatives, employee engagement programs, and communication strategies.

Expert in Leadership Development, Stakeholder Engagement & Operational Excellence, coaching executives and teams to drive performance and efficiency.

Strong Background in HR, Communications & Digitalization, with expertise in employer branding, agile work, and SAP S/4HANA rollouts.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Founder & Transformation Expert

Human Rox Consulting
Essen, Germany
09.2024 - Current
  • Supporting organizations in effective transformation execution
  • Leveraging 25+ years of corporate experience in change, communications, Operational Excellence, HR, and leadership
  • Consulting, coaching, and facilitating workshops on leadership engagement and cultural transformation.

Director Transformation

CWS International GmbH
Duisburg, Germany
09.2022 - 05.2024
  • Led strategic change management and communication initiatives
  • Developed engagement strategies for key projects, including:
  • Project “Horizont”: Improved customer service by aligning touchpoints and engaging 800+ employees
  • Project “Transforming IT”: Designed dialogue formats to enhance employee engagement and leadership communication
  • Supported team development through tailored workshops.

HR Director / Senior Change Management Expert

Evonik Industries AG
Essen, Germany
02.2017 - 08.2022
  • Led “People Matter” transformation program with focus on organizational development and change management
  • Stakeholder communication for major global transformation initiatives
  • Managed a network of 400 change agents for SAP S/4HANA implementation, impacting 15,000+ users
  • Developed global training and leadership engagement strategies.

Head of People Excellence

Heraeus Holding GmbH
Hanau
05.2015 - 12.2016
  • Led change management initiatives, including employee engagement surveys and lean management training
  • Developed and implemented HR and organizational development strategies

VP Employer Branding & HR Communications

Heraeus Holding GmbH
Hanau, Germany
05.2012 - 04.2015
  • Global HR branding, Campus marketing and HR communication for core regions Germany, the US and China.

VP HR Marketing & Communications

E.ON Ruhrgas AG
10.2005 - 04.2012
  • Designed and executed HR marketing, Employer branding and employee engagement strategies.
  • Speaheaded initiatives for work-life balance, diversity and corporate health management.

Head of Press & PR

Uplus Umweltservice AG
04.2004 - 09.2005
  • Corporate communications (external and internal communications) & stakeholder relations.

Corporate Communications Editor

EnBW Energie Baden-Württemberg AG
Karlsruhe, Germany
01.2001 - 03.2004

Chief editor of the corporate intranet.

Trainee Program

EnBW Energie Vertriebsgesellschaft GmbH
Düsseldorf, Germany
10.1999 - 12.2000
  • Sales & Marketing trainee program
  • Gained cross-functional experience through placements at Yello Strom GmbH, the German Federal Ministry for Economic Affairs, and Shanghai Henkel Oleochemicals (China).

Education

Diploma - Political Science

University of Bremen
Bremen, Germany
09-1999

No Degree - Internship

United Nations
New York, USA
11-1996

No Degree - Internship

Peace Action
Washington, DC, USA
02-1995

Politics - EC Studies

University of Glasgow
Glasgow, United Kingdom
06-1994

Skills

  • Transformation & Change Management
  • Organizational Development & Culture Change –
  • Stakeholder Engagement & Communication
  • Leadership Development & Coaching
  • HR & Talent Development
  • Operational Excellence & Agile Work
  • Corporate Communications & Branding
  • Digitalization & IT Transformation

Accomplishments

  • Top 50 Women in Germany, SW50 Program (Santander, 2025)
  • 100 Best Communication Managers in Germany for excellent change- and communication strategies (PR magazine, W&V, 2014)
  • Shanghai PR Award 2014 – Excellence in Brand Management (Shanghai PR Association)

Languages

German
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Elementary (A2)
Chinese
Elementary (A2)

Hobbies and Interests

  • Classical Singing
  • Sketchnotes
  • Crosswords
  • Fitness

Certification

  • Certified Systemic Coach (INeKO, University of Cologne, Germany, Feb. 2025)

Timeline

Founder & Transformation Expert

Human Rox Consulting
09.2024 - Current

Director Transformation

CWS International GmbH
09.2022 - 05.2024

HR Director / Senior Change Management Expert

Evonik Industries AG
02.2017 - 08.2022

Head of People Excellence

Heraeus Holding GmbH
05.2015 - 12.2016

VP Employer Branding & HR Communications

Heraeus Holding GmbH
05.2012 - 04.2015

VP HR Marketing & Communications

E.ON Ruhrgas AG
10.2005 - 04.2012

Head of Press & PR

Uplus Umweltservice AG
04.2004 - 09.2005

Corporate Communications Editor

EnBW Energie Baden-Württemberg AG
01.2001 - 03.2004

Trainee Program

EnBW Energie Vertriebsgesellschaft GmbH
10.1999 - 12.2000

Diploma - Political Science

University of Bremen

No Degree - Internship

United Nations

No Degree - Internship

Peace Action

Politics - EC Studies

University of Glasgow
Vali Maria Bluma