Summary
Overview
Work History
Education
Skills
Accomplishments
Languages
Hobbies and Interests
Certification
Timeline
Generic

Vali Maria Bluma

Essen

Summary

• Transformation & Change Leader with 25+ years of experience driving strategic change, cultural transformation, and leadership development.

• Founder of Human Rox Consulting, supporting organizations in executing effective transformations through consulting, coaching, and facilitation.

• Former Director of Transformation at CWS, leading major change initiatives, employee engagement programs, and communication strategies.

• Expert in Leadership Development, Stakeholder Engagement & Operational Excellence, coaching executives and teams to drive performance and efficiency.

• Strong Background in HR, Communications & Digitalization, with expertise in employer branding, agile work, and SAP S/4HANA rollouts.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Founder & Transformation Expert

Human Rox Consulting
Essen, Germany
09.2024 - Current
  • Supporting organizations in effective transformation execution
  • Leveraging 25+ years of corporate experience in change, communications, Operational Excellence, HR, and leadership
  • Consulting, coaching, and facilitating workshops on leadership engagement and cultural transformation.

Director Transformation

CWS International GmbH
Duisburg, Germany
09.2022 - 05.2024
  • Led strategic change management and communication initiatives
  • Developed engagement strategies for key projects, including:
  • Project “Horizont”: Improved customer service by aligning touchpoints and engaging 800+ employees
  • Project “Transforming IT”: Designed dialogue formats to enhance employee engagement and leadership communication
  • Supported team development through tailored workshops.

HR Director / Senior Change Management Expert

Evonik Industries AG
Essen, Germany
02.2017 - 08.2022
  • Led “People Matter” transformation program with focus on organizational development and change management
  • Stakeholder communication for major global transformation initiatives
  • Managed a network of 400 change agents for SAP S/4HANA implementation, impacting 15,000+ users
  • Developed global training and leadership engagement strategies.

Head of People Excellence

Heraeus Holding GmbH
Hanau
05.2015 - 12.2016
  • Led change management initiatives, including employee engagement surveys and lean management training
  • Developed and implemented HR and organizational development strategies

VP Employer Branding & HR Communications

Heraeus Holding GmbH
Hanau, Germany
05.2012 - 04.2015
  • Global HR branding, Campus marketing and HR communication for core regions Germany, the US and China.

VP HR Marketing & Communications

E.ON Ruhrgas AG
10.2005 - 04.2012
  • Designed and executed HR marketing, Employer branding and employee engagement strategies.
  • Speaheaded initiatives for work-life balance, diversity and corporate health management.

Head of Press & PR

Uplus Umweltservice AG
04.2004 - 09.2005
  • Corporate communications (external and internal communications) & stakeholder relations.

Corporate Communications Editor

EnBW Energie Baden-Württemberg AG
Karlsruhe, Germany
01.2001 - 03.2004

Chief editor of the corporate intranet.

Trainee Program

EnBW Energie Vertriebsgesellschaft GmbH
Düsseldorf, Germany
10.1999 - 12.2000
  • Sales & Marketing trainee program
  • Gained cross-functional experience through placements at Yello Strom GmbH, the German Federal Ministry for Economic Affairs, and Shanghai Henkel Oleochemicals (China).

Education

Diploma - Political Science

University of Bremen
Bremen, Germany
09-1999

No Degree - Internship

United Nations
New York, USA
11-1996

No Degree - Internship

Peace Action
Washington, DC, USA
02-1995

Politics - EC Studies

University of Glasgow
Glasgow, United Kingdom
06-1994

Skills

  • Transformation & Change Management
  • Organizational Development & Culture Change –
  • Stakeholder Engagement & Communication
  • Leadership Development & Coaching
  • HR & Talent Development
  • Operational Excellence & Agile Work
  • Corporate Communications & Branding
  • Digitalization & IT Transformation

Accomplishments

  • Top 50 Women in Germany, SW50 Program (Santander, 2025)
  • 100 Best Communication Managers in Germany for excellent change- and communication strategies (PR magazine, W&V, 2014)
  • Shanghai PR Award 2014 – Excellence in Brand Management (Shanghai PR Association)

Languages

German
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
French
Elementary (A2)
Chinese
Elementary (A2)

Hobbies and Interests

  • Classical Singing
  • Sketchnotes
  • Crosswords
  • Fitness

Certification

  • Certified Systemic Coach (INeKO, University of Cologne, Germany, Feb. 2025)

Timeline

Founder & Transformation Expert

Human Rox Consulting
09.2024 - Current

Director Transformation

CWS International GmbH
09.2022 - 05.2024

HR Director / Senior Change Management Expert

Evonik Industries AG
02.2017 - 08.2022

Head of People Excellence

Heraeus Holding GmbH
05.2015 - 12.2016

VP Employer Branding & HR Communications

Heraeus Holding GmbH
05.2012 - 04.2015

VP HR Marketing & Communications

E.ON Ruhrgas AG
10.2005 - 04.2012

Head of Press & PR

Uplus Umweltservice AG
04.2004 - 09.2005

Corporate Communications Editor

EnBW Energie Baden-Württemberg AG
01.2001 - 03.2004

Trainee Program

EnBW Energie Vertriebsgesellschaft GmbH
10.1999 - 12.2000

Diploma - Political Science

University of Bremen

No Degree - Internship

United Nations

No Degree - Internship

Peace Action

Politics - EC Studies

University of Glasgow
Vali Maria Bluma