Hi, I’m
Vanessa Diaz Rodríguez
Fashion Designer With Retail & Merchandising Experience
Berlin
Summary
Experienced fashion professional with over nine years in the industry, specializing in inventory management, strategic product assortment, and supplier relations. Skilled in team leadership, KPI management, and proficient with buying tools and software. Passionate about fashion and trends, committed to driving business growth and enhancing brand performance through innovative and strategic planning.
Overview
11
years of professional experience
6
years of post-secondary education
Work History
Hollister Co.
Key Holder Supervisor
05.2023 - Current
Job overview
- Led business growth through effective leadership and exceptional customer experience
- Ensured impeccable store presentation and supervised sales floor to enhance shopping environment
- Achieved key performance indicators (KPIs) contributing to overall sales performance
- Oversaw store and stockroom operations for efficient inventory management
- Managed staffing, scheduling, and payroll to optimize team performance and operational efficiency.
- Trained team members in successful strategies to meet operational and sales targets.
- Oversaw employee performance, corrected problems, and increased efficiency to maintain productivity targets.
B DE K SHOWROOM
EXECUTIVE MANAGER
01.2016 - 01.2023
Job overview
- Managed and promoted Italian, French, Danish, and Spanish fashion brands within the national multi-brand channel
- Curated product assortments, stayed attuned to emerging trends, and maintained strong relationships with suppliers
- Negotiated favorable terms and optimized product offerings through strategic planning and effective team leadership
- Drove significant sales growth by ensuring brand visibility and appeal to potential buyers
- Developed a keen eye for fashion trends and market dynamics, enhancing industry partnerships.
- Created, managed, and executed business plan and communicated company vision and objectives to motivate teams.
- Cultivated strong relationships with stakeholders to ensure alignment of goals and facilitate collaboration across departments.
- Researched industry and marketplace trends to enhance sales techniques and meet customer needs.
LAURA LAURENS SAS
ASSISTANT MANAGER
01.2014 - 01.2015
Job overview
- Managed three national points in a multi-brand store
- Monitored inventory status, managed supplies, and completed inventories
- Handled operating accounts, managed cash book, safe and cash deposits, and assisted with store budget development
- Managed social media, mailing, and website
- Supervised workshops and created technical data sheets
- Curated product assortments and maintained strong supplier relationships
- Achieved significant sales growth through strategic planning and effective team leadership.
- Supervised day-to-day operations to meet performance, quality and service expectations.
Education
Constanza Business & protocol school
Master Management of digital marketing
01.2017 - 05.2018
IED MADRID
Master textile and surface design
01.2015 - 05.2016
LCI BOGOTÁ
Bachelor Fashion designer
01.2006 - 05.2009
Skills
Teamwork and Collaboration
Designer multi-brand experience
Fashion Knowledge & passion
Analytical skills, knowledge in MS Office/Google
Quick thinking and proactive attitude
Multitasking
Effective Communication
Languages
Spanish
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Timeline
Key Holder Supervisor
Hollister Co.
05.2023 - Current
Constanza Business & protocol school
Master Management of digital marketing
01.2017 - 05.2018
EXECUTIVE MANAGER
B DE K SHOWROOM
01.2016 - 01.2023
IED MADRID
Master textile and surface design
01.2015 - 05.2016
ASSISTANT MANAGER
LAURA LAURENS SAS
01.2014 - 01.2015
LCI BOGOTÁ
Bachelor Fashion designer
01.2006 - 05.2009