Hi, I’m
Vanessa Weiss
Strategic Marketplace Consultant
Berlin
Summary
Results-driven Sales & Marketing professional with 5+ years experience growing B2B businesses across global and European markets. Proven ability to lead marketing strategies, manage complex client portfolios, and drive tangible revenue growth. Recognized for delivering a +22% YoY increase in client revenue and boosting ROI by 35% through data-driven marketing campaigns and tailored sales strategies. Adept in managing technical product portfolios, leading cross-functional teams, and navigating multicultural, multilingual business environments.
Overview
6
years of professional experience
Work History
Amazon
Marketplace Consultant | Business Development
10.2022 - Current
Job overview
- Manage a dynamic portfolio of over 20 German and EU-based marketplace sellers, providing strategic consulting to drive visibility, conversion, and sales performance.
- Develop individualized go-to-market plans and account optimization strategies tailored to client industry, budget, and operational maturity.
- Conduct in-depth performance audits using Amazon internal analytics tools to identify conversion blockers, optimize content and pricing, and unlock new growth levers.
- Collaborate cross-functionally with retail, operations, and product teams to resolve critical bottlenecks, improving listing quality by 40% on average.
- Achieved consistent client revenue uplift of 22% YoY through enhanced listings, ad strategy improvements, and client coaching.
- Improved Amazon Ads ROI by 35% across client portfolio through full-funnel ad optimizations and audience segmentation.
- Foster long-term business relationships via strategic business reviews, onboarding support, and by positioning new features, pilot programs, and service upgrades.
360T Deutsche Börse Group
Marketing Manager | Strategic Marketing (B2B FX Trading Platform)
10.2020 - 09.2022
Job overview
- Led global B2B marketing with APAC focus for 360T, a leading institutional FX trading platform operating in 75+ global markets.
- Created and executed cross-platform campaigns that drove a 48% increase in qualified sales leads and a 30% rise in digital engagement year-over-year.
- Designed and launched a comprehensive global brand refresh across website, social media (LinkedIn), events, and content, increasing web traffic by 60%.
- Collaborated directly with product and sales teams to build go-to-market plans for new platform features and regional service expansions.
- Developed and maintained a full suite of sales enablement tools including pitch decks, product one-pagers, explainer videos, and webinar content.
- Managed and executed over 80 global industry events (online/hybrid/live), client roundtables, and thought leadership webinars, ensuring brand presence and strategic positioning with Tier 1 financial institutions.
- Oversaw agency partnerships, vendor relationships, and campaign budgets.
360T Deutsche Börse Group
Marketing Intern
01.2020 - 06.2020
Job overview
- Supported global campaign execution and contributed to content planning, market segmentation, and competitor research.
- Participated in the organization and logistics of shifting live events to online format during pandemic.
- Conducted post-event performance analysis and supported CRM data integrity improvements.
- Assisted in creating written, video, and image content for marketing channels.
- Enhanced social media engagement through regular posting and audience interaction.
Education
Justus Liebig UniversityGiessen, Germany
B.A. from Linguistics & Business Studies
01.2020
University Overview
- Exchange Program: Macquarie University, Sydney, Australia (2018–2019), received Erasmus sponsorship
- GPA: Grade: 1.4 = High Distinction Equivalent
Skills
- Sales & Client Strategy: B2B Business Development, Consultative Selling, Relationship Management, Strategic Account Planning, Customer Journey Optimization
- Marketing & Campaign Execution: SaaS Product Marketing, Go-to-Market (GTM) Strategy, Brand Positioning, Content Creation, Digital & Print Campaigns, Website Management, Copywriting, Paid Media, Event Marketing
- Data & Tools: Amazon Ads, Salesforce, Google Analytics, Microsoft Office, A/B Testing, Market Research, Wordpress, SQL (Beginner), Prompt Writing
- Collaboration & Leadership: Cross-Functional Team Leadership, International Stakeholder Communication, Client Education & Enablement, Presentation & Negotiation Skills
Languages
German – Native
French – A1 (Beginner)
English – C2 (Fluent / Business Professional)
Portuguese – A1 (Beginner)
Timeline
Marketplace Consultant | Business Development
Amazon
10.2022 - Current
Marketing Manager | Strategic Marketing (B2B FX Trading Platform)
360T Deutsche Börse Group
10.2020 - 09.2022
Marketing Intern
360T Deutsche Börse Group
01.2020 - 06.2020
Justus Liebig University
B.A. from Linguistics & Business Studies
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