Summary
Overview
Work History
Education
Skills
Languages
Relocation & Work Rights
Timeline
Hi, I’m

Vanessa Weiss

Strategic Marketplace Consultant
Berlin
Vanessa Weiss

Summary

Results-driven Sales & Marketing professional with 5+ years experience growing B2B businesses across global and European markets. Proven ability to lead marketing strategies, manage complex client portfolios, and drive tangible revenue growth. Recognized for delivering a +22% YoY increase in client revenue and boosting ROI by 35% through data-driven marketing campaigns and tailored sales strategies. Adept in managing technical product portfolios, leading cross-functional teams, and navigating multicultural, multilingual business environments. Currently based in Berlin and actively seeking relocation to Australia, with full openness to employer-sponsored visa pathways (subclass 482/494).

Overview

6
years of professional experience

Work History

Amazon

Marketplace Consultant | Business Development
10.2022 - Current

Job overview

  • Manage a dynamic portfolio of over 20 German and EU-based marketplace sellers, providing strategic consulting to drive visibility, conversion, and sales performance.
  • Develop individualized go-to-market plans and account optimization strategies tailored to client industry, budget, and operational maturity.
  • Conduct in-depth performance audits using Amazon internal analytics tools to identify conversion blockers, optimize content and pricing, and unlock new growth levers.
  • Collaborate cross-functionally with retail, operations, and product teams to resolve critical bottlenecks, improving listing quality by 40% on average.
  • Achieved consistent client revenue uplift of 22% YoY through enhanced listings, ad strategy improvements, and client coaching.
  • Improved Amazon Ads ROI by 35% across client portfolio through full-funnel ad optimizations and audience segmentation.
  • Foster long-term business relationships via strategic business reviews, onboarding support, and by positioning new features, pilot programs, and service upgrades.

360T Deutsche Börse Group

Marketing Manager | Strategic Marketing (B2B FX Trading Platform)
10.2020 - 09.2022

Job overview

  • Led global B2B marketing with APAC focus for 360T, a leading institutional FX trading platform operating in 75+ global markets.
  • Created and executed cross-platform campaigns that drove a 48% increase in qualified sales leads and a 30% rise in digital engagement year-over-year.
  • Designed and launched a comprehensive global brand refresh across website, social media (LinkedIn), events, and content, increasing web traffic by 60%.
  • Collaborated directly with product and sales teams to build go-to-market plans for new platform features and regional service expansions.
  • Developed and maintained a full suite of sales enablement tools including pitch decks, product one-pagers, explainer videos, and webinar content.
  • Managed and executed over 80 global industry events (online/hybrid/live), client roundtables, and thought leadership webinars, ensuring brand presence and strategic positioning with Tier 1 financial institutions.
  • Oversaw agency partnerships, vendor relationships, and campaign budgets.

360T Deutsche Börse Group

Marketing Intern
01.2020 - 06.2020

Job overview

  • Supported global campaign execution and contributed to content planning, market segmentation, and competitor research.
  • Participated in the organization and logistics of shifting live events to online format during pandemic.
  • Conducted post-event performance analysis and supported CRM data integrity improvements.
  • Assisted in creating written, video, and image content for marketing channels.
  • Enhanced social media engagement through regular posting and audience interaction.

Education

Justus Liebig University
Giessen, Germany

B.A. from Linguistics & Business Studies
01.2020

University Overview

  • Exchange Program: Macquarie University, Sydney, Australia (2018–2019), received Erasmus sponsorship
  • GPA: Grade: 1.4 = High Distinction Equivalent

Skills

  • Sales & Client Strategy: B2B Business Development, Consultative Selling, Relationship Management, Strategic Account Planning, Customer Journey Optimization
  • Marketing & Campaign Execution: SaaS Product Marketing, Go-to-Market (GTM) Strategy, Brand Positioning, Content Creation, Digital & Print Campaigns, Website Management, Copywriting, Paid Media, Event Marketing
  • Data & Tools: Amazon Ads, Salesforce, Google Analytics, Microsoft Office, A/B Testing, Market Research, Wordpress, SQL (Beginner), Prompt Writing
  • Collaboration & Leadership: Cross-Functional Team Leadership, International Stakeholder Communication, Client Education & Enablement, Presentation & Negotiation Skills

Languages

German – Native
French – A1 (Beginner)
English – C2 (Fluent / Business Professional)
Portuguese – A1 (Beginner)

Relocation & Work Rights

  • Committed to long-term relocation to Australia
  • Open to full-time, permanent positions with subclass 482 or 494 visa sponsorship
  • Available for immediate interview and documentation support

Timeline

Marketplace Consultant | Business Development

Amazon
10.2022 - Current

Marketing Manager | Strategic Marketing (B2B FX Trading Platform)

360T Deutsche Börse Group
10.2020 - 09.2022

Marketing Intern

360T Deutsche Börse Group
01.2020 - 06.2020

Justus Liebig University

B.A. from Linguistics & Business Studies

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Vanessa WeissStrategic Marketplace Consultant