Varun Ponnam
Berlin
Summary
Data-driven and analytical professional with a proven track record of driving growth through diverse strategies, comprehensive marketing campaigns, and performance optimization.
Overview
6
6
years of professional experience
Work History
Senior Marketplace Manager
Oceansapart
04.2023 - Current
- Led Oceansapart Marketplace business strategy on third party platforms across Europe and generated 8% of revenue in first 12 months.
- Fully responsible for P&L of Brand platform business and drove growth balancing the bottom line.
- Defined the product assortment for every season and curated strategies to driving sales for both inseason and out of season products.
- Drove actionable insights to improve Conversation rate above category benchmark by optimizing PDP's, filters and bundles.
- Defined brand and performance marketing strategy and worked closely with retail media team to improve brand visibility.
- Established Offprice Online channel and reduced overstock by upto 30% in 6 months.
- Led a team of 2 junior marketplace managers responsible for product onboarding, account management and inventory management.
Marketplace Manager
GG brands GmbH
05.2022 - 03.2023
- Responsible for driving Sales on Amazon Germany, France and Italy and generated 12% of total revenues.
- Managed performance marketing campaigns to enhance visibility and drive conversions.
- Improved bottom line by 3 p.p by optimizing inventory costs and improving return rates.
- Drove incremental revenue by launching new product categories tailored to each market.
Brand Manager
Razor Group
05.2021 - 04.2022
- Managed sales for two brands generating seven-digit revenues on Amazon USA and Europe.
- Responsible for launching 120 new products over 6 months which drove upto 20% of incremental revenue.
- Drove growth by executing and adapting to new marketing tactics.
Business Development Manager
Emma the sleep company
01.2019 - 04.2021
- Responsible for launching the brand in a new market by setting up website with a strong eye on performance.
- Developed and executed cross-sell strategies with new categories and website optimizations, contributing 8% to overall revenues.
- Developed comprehensive end to end logistics network covering Warehousing, Logistics and Reverse logistics.
Education
MBA - European and Asian Management
International Graduate Center, Hochschule Bremen
09.2019
Bachelor of Engineering -
CVR College of Engineering
Hyderabad, India05.2015
Skills
- P&L Management
- Project Management
- Marketplace Management
- Performance Marketing
- Brand Marketing
Languages
English
Advanced (C1)
German
Intermediate (B1)
Timeline
Senior Marketplace Manager
Oceansapart
04.2023 - Current
Marketplace Manager
GG brands GmbH
05.2022 - 03.2023
Brand Manager
Razor Group
05.2021 - 04.2022
Business Development Manager
Emma the sleep company
01.2019 - 04.2021
MBA - European and Asian Management
International Graduate Center, Hochschule Bremen
Bachelor of Engineering -
CVR College of Engineering
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