Veronica Gota
Marketing Manager
Berlin
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision, and campaign enhancement. Prepared to bring 12+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Senior Performance Marketing Manager
Salesforce
02.2024 - Current
- Developed and optimized performance strategies to achieve growth targets, leveraging data insights and market trends, resulting in a 20% increase in high-quality leads for the CBU/EBU sector as well as SMB.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed substantial marketing budgets, allocating resources across channels to maximize ROI and meet acquisition targets
- Implemented automation processes to streamline campaign management and drive efficiency
- Led and mentored a team of 7 paid digital marketers, fostering a culture of curiosity, continuous improvement, and collaboration
- Collaborated closely with internal teams, including finance, analytics, and strategy teams, to align initiatives with business objectives, focusing on data-led decision-making
Digital Marketing Lead
Salesforce
03.2022 - 01.2024
- Developed integrated marketing strategies while closely working with owned and earned media, significantly increasing user engagement and market share
- Fostered strong relationships with agency partners and internal stakeholders, ensuring alignment with the company's strategic goals and brand values
- Advocated for and implemented advanced analytical approaches to track performance and optimize campaigns
- Prepared and presented performance reports to senior management, focusing on data-driven decision-making to enhance marketing effectiveness
- Collaborated with cross-functional teams to develop cohesive digital marketing strategies, resulting in increased sales revenue.
Director of Online Marketing
3Q Digital
09.2019 - 02.2022
- Directed multi-channel digital media PPC programs across EMEA and LATAM regions, overseeing a seven-digit monthly budget across 12 countries
- Implemented cutting-edge tools for campaign automation, increasing team efficiency by 30%
- Built, managed, and mentored a remote team of 5+ paid media experts, driving growth and supporting individual professional development goals
- Developed performance marketing strategies tailored to local market needs, ensuring relevance and effectiveness in user acquisition
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
Paid Media Account Lead EMEA
3Q Digital
07.2018 - 08.2019
- Developed and executed digital marketing campaigns aligned with overall branding and revenue objectives, resulting in a significant increase in revenue
- Enhanced B2B lead generation quality through coordinated sales data integration with marketing activities
- Provided in-depth analysis and actionable insights to optimize digital marketing initiatives
- Collaborated effectively with global teams across multiple projects and time zones, while mentoring and managing remote team members
- Self-motivated, with a strong sense of personal responsibility.
Team Lead Performance Marketing
Crealytics
07.2017 - 06.2018
- Drove revenue growth and strategy for 10 e-commerce clients, optimizing campaigns towards various KPIs
- Led the strategic development and coordination of paid search, display, and social media advertising campaigns
- Implemented process automation in collaboration with the in-house tech team to streamline digital marketing operations
- Managed a team of 15+ digital marketers, providing mentorship and guidance to support their growth and development within the organization
- Promoted a positive work environment by fostering teamwork, open communication, and employee recognition initiatives.
Education
M.Sc. - Business Administration, International Management and Marketing
University Passau
04.2010 - 07.2012
B.Sc. - Business Administration, Marketing, Management and Finance
Academia de Studii Economie Bucuresti
10.2006 - 07.2009
Skills
- Consulting
- Digital Marketing
- Project Manager
- Data-Led Decision-Making Collaboration
- Data & Analytics
- Analytical Skills
- Budget administration
- Customer acquisition
- Budgeting and allocation
Websites
Timeline
Senior Performance Marketing Manager
Salesforce
02.2024 - Current
Digital Marketing Lead
Salesforce
03.2022 - 01.2024
Director of Online Marketing
3Q Digital
09.2019 - 02.2022
Paid Media Account Lead EMEA
3Q Digital
07.2018 - 08.2019
Team Lead Performance Marketing
Crealytics
07.2017 - 06.2018
M.Sc. - Business Administration, International Management and Marketing
University Passau
04.2010 - 07.2012
B.Sc. - Business Administration, Marketing, Management and Finance
Academia de Studii Economie Bucuresti
10.2006 - 07.2009
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