Work Preference
Summary
Overview
Work History
Education
Skills
Software
Languages
Interests
Affiliations
Work Availability
Websites
Timeline
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Victoria Alexiev

Victoria Alexiev

Account Strategist At Google For Multichannel Brands GCS Germany
Hamburg

Work Preference

Work Type

Full Time

Location Preference

On-SiteHybridRemote

Important To Me

Company CultureFlexible work hoursPersonal development programsWork from home optionTeam Building / Company RetreatsWork-life balance

Summary

With over four years of experience as an Account Strategist at Google and three years prior to that as a Media Consultant at Zeitverlag, I have specialized in advising multichannel brands in the DACH region. My work focuses on applying my expertise in marketing and sales to manage a diverse portfolio of 30 clients. By building close relationships with key stakeholders, I help align innovative digital marketing strategies with business objectives, thereby fostering sustainable growth.

Collaborating with internal teams, I monitor industry trends to provide actionable recommendations and tailored solutions for clients. My work is driven by a commitment to cultivating long-term client success and unlocking growth opportunities that strengthen our partners' market presence.

Since I come from a multicultural family with Chilean and Bulgarian roots, I feel most at home in an international setting. In addition to my professional work, I therefore volunteer to promote intercultural understanding through art and culture. In this context, I have been collaborating for years with the non-profit association Ars & Humanitas e.V. and participated as a freelance artist in a one-year EU-sponsored project at the Maxim Gorki Theater.

Overview

4
4
Languages
4
4
years of post-secondary education
11
11
years of professional experience

Work History

Account Strategist GCS Germany

Google
Dublin
04.2022 - Current
  • Managed a diverse portfolio of 30 accounts within the German mid market ensuring timely communication and effective problem resolution.
  • Cultivated long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients to promote long-term business growth.
  • Collaborated with sales team to identify potential upsell opportunities and expand client base.
  • Monitored industry trends to provide informed recommendations on new products or services that could benefit clients'' businesses.
  • Improved overall team productivity by implementing best practices in organization and time management.

Media & Communications Consultant

Zeitverlag Gerd Bucerius GmbH & Co. KG
08.2019 - 03.2022
  • Built and maintained positive business relationships with existing & new B2B clients while advocating for ZEIT MEDIA in media negotiations and selling ad-space.
  • Capitalized on emerging media trends in customer preferences and marketplaces.
  • Managed stakeholder relationships to reach sales goal.
  • Used CRM software to maintain detailed contact logs and account records.
  • Successfully acquired 'largest new client 2020' within sales team achieving annual sales of 183.000 EUR.
  • Generated 87% sales revenue growth with major client over 2 years by introducing cross-media strategies.

Working Student Retail /Wholesale Account Manager

WILLIAM FAN
01.2017 - 04.2017
  • Experienced first-hand insides of launching a new fashion brand.
  • Identified and targeted potential B2B clients
    Maintained customer service to international buyers during the Paris Fashion Week 2017.

Marketing Intern

Andreas Murkudis
Berlin
12.2015 - 04.2016
  • Conducted market research to identify target audiences and optimize marketing efforts.
  • Participated in brainstorming sessions, contributing fresh ideas that led to innovative marketing initiatives.
  • Assisted in creating written, video, and image content for marketing channels.
  • Executed social media strategy increasing engagement rate to 3,5% (combined audience of 28k followers) through regular posting and audience interaction.

PR & Communication Intern

BOLD Communication & Marketing
Berlin
09.2015 - 12.2015
  • Prepared social media posts and videos with eye for viral content strategies.
  • Participated in brainstorming sessions for campaign ideation, contributing innovative ideas that aligned with business objectives.
  • Gathered information on customer opinions and adjusted plans to capitalize on current trends.
  • Managed social media accounts to drive growth and enhance brand reputation.
  • Created PR text content for fashion magazines like GRAZIA Germany.

Working Student Sales Assistant

Acne Studios
Berlin
01.2015 - 09.2015
  • Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
  • Increased sales by building strong customer relationships and providing excellent service.
  • Helped customers locate products and checked store system for merchandise at other sites.
  • Assisted customers in making informed decisions by offering detailed product knowledge and comparisons.
  • Awarded "Sales of the month" for cross-selling efforts, achieving an average ticket size of 3 items per bill
  • Awarded "Sales of the month" for providing excellent customer service to the mystery shopper challenge

Education

Specialised Master - Fashion, Design & Experience Management (MAFED)

SDA Bocconi School of Management
Milan
01.2018 - 12.2018

Bachelor of Arts - Media Management

SRH Berlin School of Popular Arts
Berlin
10.2013 - 03.2017

Skills

    Digital Marketing

Interpersonal and client communications

Mediation and conflict resolution

Campaign execution

Media Relations

Software

Excel

Microsoft Office

Sales Force, Adpoint

Adobe Premiere Pro

Google Ads

Languages

English
Bilingual or Proficient (C2)
Spanish
Bilingual or Proficient (C2)
German
Bilingual or Proficient (C2)
Italian
Upper intermediate (B2)

Interests

Literature

Art History

Playing the piano since I was 4 years old

Theater

Yoga

Video Artist

Affiliations

  • Ars & Humanitas e.V. (voluntary commitment fostering arts, culture and intercultural engagement)
  • Member of the Berlin artists' association “Junger Rat” at the Maxim Gorki Theater Berlin. As part of this EU-sponsored initiative, I had the opportunity to contribute, as a freelance artist, to the creation of artworks designed to foster new perspectives on integration. The exhibition, which included performance art, was presented at the Kronprinzenpalais as part of the 3rd Berlin Autumn Salon following a year of collaboration.

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Account Strategist GCS Germany

Google
04.2022 - Current

Media & Communications Consultant

Zeitverlag Gerd Bucerius GmbH & Co. KG
08.2019 - 03.2022

Specialised Master - Fashion, Design & Experience Management (MAFED)

SDA Bocconi School of Management
01.2018 - 12.2018

Working Student Retail /Wholesale Account Manager

WILLIAM FAN
01.2017 - 04.2017

Marketing Intern

Andreas Murkudis
12.2015 - 04.2016

PR & Communication Intern

BOLD Communication & Marketing
09.2015 - 12.2015

Working Student Sales Assistant

Acne Studios
01.2015 - 09.2015

Bachelor of Arts - Media Management

SRH Berlin School of Popular Arts
10.2013 - 03.2017
Victoria AlexievAccount Strategist At Google For Multichannel Brands GCS Germany