Vinaykumar Kachhadiya
Budenheim,Rhineland-Palatinate
Summary
Ecommerce marketing professional with proven track record in driving online sales growth and optimizing digital marketing strategies. Adept at leveraging data analytics, SEO, and PPC campaigns to enhance brand presence and customer engagement. Strong focus on team collaboration, adaptability to changing market needs, and delivering impactful results through innovative marketing solutions. Skilled in project management, content creation, and cross-functional team leadership.
Overview
5
5
years of professional experience
6
6
Certification
Work History
E-Commerce Marketing Manager
Zabil GmbH
Mainz-Kastel
01.2024 - Current
- Oversaw product listings, pricing strategies, and inventory management across Amazon, Shopify, and Etsy.
- Increased eCommerce revenue by 35% through strategic ad placements and retargeting campaigns.
- Developed and executed multi-channel eCommerce marketing strategies to drive brand visibility and online sales.
- Managed and optimized advertising campaigns (Google Ads, Meta Ads, TikTok Ads) for lead generation and customer acquisition.
Online Sales Channel Manager
Satv Biz
04.2020 - 06.2021
- Established Google Merchant Center and integrated it with eCommerce platforms.
- Managed Google and Bing Ads with structured campaigns achieving a 4000%+ ROAS.
- Improved conversion rates to an average of 5.5% through targeted ad campaigns.
- Developed and executed SEO and SEM strategies to enhance organic traffic and visibility.
- Monitored website analytics and optimized ad performance based on data insights.
- Conducted A/B testing on ad creatives and landing pages to improve conversion rates.
Junior E-Commerce Manager
Blackwell DigitalHub
Surat
07.2019 - 02.2020
- Assisted in managing product listings and optimizing content for marketplaces like Amazon and Shopify.
- Collaborated with marketing teams to refine eCommerce strategies and improve digital sales performance.
- Conducted data mining and statistical analysis for eCommerce trends and customer behavior.
Marketing Intern
Satv Biz
Surat
12.2018 - 05.2019
- Researched and analyzed market trends to support eCommerce strategies.
- Assisted in branding, social media campaigns, and competitive analysis.
Working Student as E-Commerce Marketing
BigBrainy Infotech
09.2017 - 10.2018
- Analyzed sales data and customer behavior to refine digital marketing strategies.
- Supported social media and paid ad campaigns to boost customer engagement and conversions.
- Collaborated with cross-functional teams to ensure smooth execution of eCommerce strategies.
- Assisted in managing and optimizing product listings on eCommerce platforms (Amazon, Shopify, WooCommerce).
Education
Master - High Integrity Systems
Frankfurt University of Applied Science
Frankfurt Am Main08.2025
Bachelor - Computer Applications
Dr. APJ. Abdul Kalam University
Indore03.2020
Skills
- E-commerce management
- Shopify / Amazon Seller Central / Social Media Ads / Conversion Rate Optimization / Google Merchant Center / SEM / Remarketing / PPC / SEO / Woo-Commerce
- Data analysis
- Facebook Pixel / Data Visualization / Google Analytics / Performance Tracking / A/B Testing
- Technical tools proficiency
- Google Ads / LinkedIn Ads / Asana / Meta Ads / Adobe Photoshop / Slack / Microsoft Office / Jira / Canva
- E-commerce specialist
- Analytical decision making
- Brand strategy formulation
- Ecommerce platform expertise
- Product listing enhancement
- Social media campaign execution
- Proficient in Google Analytics
Certification
Digital Marketing Tools and Techniques - SkillUP
Digital Advertising 101 - Semrush Academy
The Complete Digital Marketing Course- 12 Courses in 1 - Udemy
Artificial Intelligence - SkillUP
Complete Web & Mobile Designer: UI/UX, Figma - Udemy
LANGUAGE SKILLS
Mother tongue(s): Gujarati
Other language(s)
English
WRITING C1 SPOKEN INTERACTION C1
German
WRITING A2 SPOKEN INTERACTION A2
Hindi
WRITING C2 SPOKEN INTERACTION C2
Levels: A1 and A2: Basic user; B1 and B2: Independent user; C1 and C2: Proficient user
Timeline
E-Commerce Marketing Manager
Zabil GmbH
01.2024 - Current
Online Sales Channel Manager
Satv Biz
04.2020 - 06.2021
Junior E-Commerce Manager
Blackwell DigitalHub
07.2019 - 02.2020
Marketing Intern
Satv Biz
12.2018 - 05.2019
Working Student as E-Commerce Marketing
BigBrainy Infotech
09.2017 - 10.2018
Master - High Integrity Systems
Frankfurt University of Applied Science
Bachelor - Computer Applications
Dr. APJ. Abdul Kalam University
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