Violeta Dragos

• Lead the development and execution of a holistic commercial strategy for cardiometabolic solutions, ensuring integration of the Roche portfolio along the patient journey to address unmet medical needs and optimize patient outcomes.
• Design, implement, and oversee marketing strategies in alignment with Romania’s country vision and business objectives, ensuring marketing efforts contribute to national and regional goals.
• Drive digital transformation by integrating omnichannel execution, digital marketing strategies, and IT-enabled solutions to enhance customer engagement and commercial impact.
• Ensure cross-functional alignment, collaborating across sales, market access, medical, finance, legal, and customer service to optimize execution and business impact.
• Leverage market intelligence and competitive insights to shape pricing, segmentation, and value-based strategies that drive commercial success.
• Manage product lifecycle and resource allocation, prioritizing key initiatives, campaigns, and go-to-market strategies to maximize growth.
• Align messaging and branding with sales teams to ensure consistent communication and customer engagement.
• Cultivate strategic partnerships to strengthen Roche’s presence and leadership in the cardiometabolic space.
• Champion innovation and customer experience, utilizing data-driven insights and global best practices to enhance Roche’s market positioning.
• Ensure compliance with Roche policies and industry regulations, embedding ethical marketing and governance principles across all initiatives.

• Activate the VACC model to connect people to strategy and ensure every team member in the organization understands the overall strategic intent.
• Inspire the organization to connect the 10-year ambitions and DIA strategy to local goals settings.
• Enable the integration of one unified DIA strategy for all Roche Diagnostics products & solutions.
• Improve patients’ lives via ‘OneRoche Approach’ to the ecosystem, act as an ambassador between Diagnostics, Pharma and Diabetes Care to shift from selling single products to providing integrated solutions along the patient journey

• Serving and Coaching Roche Diagnostics Marketing Team as Marketing Lead
• Collaborated with cross-functional teams to develop cohesive digital marketing strategies, resulting in increased sales revenue.
• Co-lead and collaborate in cross departments and regional
  E2E projects.
• Streamlined marketing processes (strategic planning, internal trainings, event organization, HCPs interactions, promotional materials approval) to maximize results within budget constraints.
• Drive the Agile transformation in marketing team
  by leveraging agile implementation, new ways of working exploring and experimenting new business approaches and new commercial strategy
• People and results oriented person, strives for creating high
  performing cross -functional teams that will enjoy working together in
  an atmosphere of trust and transparency. Enthusiastic about creating
  value by helping people develop and grow, finds herself constantly
  looking for challenging projects and ways to continue self- development. Passionate by delivering value to patients and customers.

• Developed business strategies with thorough market research, ensuring profitability and competitiveness, for oncology and cervical cancer portfolio
• Pioneering in medical marketing and clinician promotion for cervical cancer in Romania
• Delivered impactful presentations to executive leadership, effectively communicating product vision and status updates to the entire organization
• Market access activities, including KOL and KDM network development in areas of oncology, pathology and gynecology
• Develop and motivate direct reporting employees for achieving higher productivity;

• Collaborated with sales teams to develop effective training materials that drove increased product knowledge among staff members, for portfolio in charge (coagulation, clinical chemistry, POC).
• Increased product adoption by developing and implementing effective marketing strategies.
• Continuously monitored customer feedback channels after launch to gather insightful data for future iterations or updates.

Developed profitable business strategies for oncology, blood bank and cervical cancer through market research.

Led medical marketing and clinician promotion for cervical cancer and oncology in Romania.
Drive Pharma collaboration for CDx adoption

Presented product vision and updates to executive leadership.
Managed market access and KOL/KDM network development in oncology, pathology, and gynecology.

Motivated and developed direct reports for career development and business excellence

• Excellence in launch and sales team product training
• Analyzed competitive landscapes to identify market opportunities, informing strategic business decisions.

• Responsible for complex diagnostic tests and quality control implementation to ensure accurate patients results
• Championed the adoption of new software tools that streamlined workflows across multiple departments.
• Reduced costs by identifying inefficiencies in operations and implementing cost-saving measures.
• Transformed underperforming departments with strategic planning efforts focused on process improvement.